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Kustomer CRM & Customer Interaction

Photo Daan van Beek
Author: Daan van Beek
Kustomer CRM advisor
Table of Contents

In this focus article, we give a rough outline of our objective CRM & Customer Interaction survey of the software vendor Kustomer and its product portfolio (such as Kustomer CRM). Kustomer CRM & Customer Interaction scores better in our independent study than CRMNEXT but far worse than ServiceNow. Of all the categories in our independent study, Kustomer received the most credits in customer relationship management and does not have a strong focus on campaign management. We have been able to establish this objectively. Within the context of CRM & Customer Interaction, we have put together the main advantages and disadvantages of Kustomer CRM, and arranged them by topic (customer relationship management). We also point out the highlights of the main products such as Kustomer CRM et cetera.

How does Kustomer CRM & Customer Interaction score on different criteria?

In our comprehensive research, we also judged the different products of Kustomer software. More than 180 criteria were used in the process. The bar graph below illustrates the strengths and weaknesses of Kustomer CRM, compared to the competition. Please note that Passionned Group is 100% independent of the software vendors in our research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of CRM systems.

Score of Kustomer CRM software.Figure 1: Scorecard of the CRM provider Kustomer. A maximum of 100% can be obtained. Source: The CRM & Customer Interaction Guide 2024. Do you need additional information about the survey structure? Click here to download this guide.

The Kustomer analysis was compiled by collecting a lot of public big data and thoroughly analyzing it. More than 157 documents have reviewed from Kustomer in recent years. In this process, both machine learning models and the critical eye of an experienced and independent CRM specialist played a key role in drawing conclusions.Kustomer in our CRM & Customer Interaction Guide 2024 Image of Kustomer in our CRM & Customer Interaction Guide 2024In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of Kustomer for you. You get access to hundreds of (shorter) trainings, tech talks, demos, lectures, tutorials, and always have the latest CRM news. This guide will additionally assist you profoundly improve your knowledge about CRM & Customer Interaction.view the CRM & Customer Interaction Guide

Kustomer and their complete CRM & Customer Interaction product portfolio

The software company Kustomer carries (a minimum of) 1 product in the realm of CRM & Customer Interaction. Below, we list Kustomer’s products, in order of relevance:

What is Kustomer CRM?

Under this heading, we report the (main) characteristics of Kustomer CRM, including some of its features and any related products. This product/group of products can be best defined by the following features:

  • account
  • business relationships
  • customer interactions
  • customer relationship management
  • customer service
  • customer service CRM
  • document management
  • generative ai
  • goal management
  • ticketing system

Are you curious about all properties (100+) of Kustomer CRM? Then download our CRM & Customer Interaction Guide™ 2024 here.

Lacking capacity and want to hire an experienced Kustomer CRM consultant?

Do you want to hire an interim Kustomer CRM consultant who knows the Kustomer CRM software inside out, and implement a professional Kustomer CRM application? Our interim specialists are happy to help. Indeed, hiring Kustomer CRM developers is not always expedient. Leave a message here and we will explore the business opportunities for you.

Screen shot of Kustomer CRM software.
Picture of Kustomer CRM tools.
Kustomer CRM in action
Figures 2, 3 and 4: Overlying figures show the operation of Kustomer CRM. Click on the image to enlarge it. Credits: Kustomer & partners.

Kustomer CRM tools and the version history

Recently, we see a stable trend in terms of CRM & Customer Interaction functionality and support for various platforms and data sources.

We reviewed Kustomer’s latest versions of the total product range. As far as we can tell, Kustomer does not use an identifiable version numbering system.

What are the licensing costs of Kustomer CRM?

It is difficult to determine exactly what a license of Kustomer CRM costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of Kustomer’s fiscal quarter, you may be in for a decent discount. In addition, it makes sense to run the software in the cloud. Often you only pay for what you consume in resources. The purchase cost of Kustomer CRM may not be the largest amounts, but maintenance and support can certainly put quite a strain on your annual budget.

What makes Kustomer CRM & Customer Interaction unique compared to other CRM platforms

In our study, we see that Kustomer in the field of CRM & Customer Interaction software has several specific features which are worth weighing in a tool selection. This makes Kustomer CRM more or less unique: customer service CRM, reporting dashboards, cloud applications, and custom reporting.

The advantages and disadvantages of Kustomer CRM

Tag cloud of the Kustomer CRM tools.Figure 5: Tag cloud with the strength-weakness analysis of Kustomer CRM & Customer Interaction

By research theme (customer relationship management), we listed all the advantages and disadvantages of Kustomer CRM & Customer Interaction, Kustomer CRM, et cetera. This overview and scores are not rigid: Kustomer can currently work to creating missing functionality at this time (such as support for low-code, soap, order management, lead management, appointment, lead qualification, mobile app, customer journeys, case management, and lead scoring). In addition, documentation may lag behind current events.

Share your experience with Kustomer CRM & Customer Interaction

Write a review about Kustomer CRM & Customer Interaction here. Your findings may then be taken into consideration in an even more informed review of the results of Kustomer CRM.

1. Kustomer Customer Relationship Management

58%

Kustomer has a good performance in our independent CRM & Customer Interaction guide on the section ‘Customer Relationship Management’, given that they score 58% on this, compared to other vendors. We looked at the following criteria, among others: search, customer interactions, and b2c. In doing so, we investigated the following products: Kustomer CRM. In total, we examined 25 criteria in this category. Would you like to learn more about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Study 2024.

2. Kustomer Reporting

53%

Kustomer has a good performance in our objective CRM & Customer Interaction survey on the section ‘Reporting’ with a score of 53%, relative to other vendors. We considered the following factors: CRM analytics, bounce rates, sales dashboards, and reporting dashboards. In total, we examined 11 criteria in this category. Would you like to go into more depth with the topic ‘Reporting’? Then download here our CRM & Customer Interaction Guide 2024. Or take a deep dive in the following content:

3. Kustomer Customer Service Management

53%

The company has a good performance in our current CRM & Customer Interaction survey on the section ‘Customer Service Management’, given that they score 53% on this, relative to other vendors. We looked at the following criteria, among others: customer service, helpdesk, and case management. In total, we examined 9 features within this discipline. Would you like to learn more about the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Guide.

4. Kustomer Customer Data

34%

Kustomer has a moderate score in our objective CRM & Customer Interaction survey on the subject ‘Customer Data’ with a score of 34%, relative to other vendors. We looked at the following criteria, among others: appointment, customer data platform, and data protection. In total, we examined 45 criteria in this category. Are you excited about the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2024.

5. Kustomer Task Management

34%

The vendor Kustomer has a moderate score in our 100% vendor-independent CRM & Customer Interaction study on the section ‘Task Management’ with a score of 34%, relative to other vendors. We looked at the following criteria, among others: repetitive tasks, create tasks, track tasks, automate routine tasks, and predefined task. In total, we examined 13 criteria within this section. Would you like to go into more depth with the topic ‘Task Management’? Then download here our CRM & Customer Interaction Guide 2024.

6. Kustomer Infrastructure

30%

The vendor Kustomer has a moderate rating in our objective CRM & Customer Interaction survey on the section ‘Infrastructure’ with a score of 30%, relative to other vendors. We looked at the following criteria, among others: on-premises, rest api, data security, email integration, master data management, and mobile crm. In total, we examined 56 features within this discipline. Would you like to learn more about the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide.

7. Kustomer Automation Platform

30%

The vendor Kustomer has a moderate performance in our objective CRM & Customer Interaction survey on the section ‘Automation Platform’ with a score of 30%, relative to other vendors. We considered the following factors: process automation and business process management. In total, we examined 28 criteria in this category. Are you excited about the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide 2024.

8. Kustomer Data Quality

19%

Kustomer has a poor score in our objective CRM & Customer Interaction survey on the subject ‘Data Quality’, given that they score 19% on this, compared to other vendors. We considered the following factors: merge duplicate and duplicate search. In total, we examined 16 criteria within this section. Would you like to go into more depth with the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Study. Or take a deep dive in the following content:

9. Kustomer Sales Management

19%

Kustomer has a poor performance in our 100% vendor-independent CRM & Customer Interaction study of the theme ‘Sales Management’, given that they score 19% on this, compared to other vendors. We looked at the following criteria, among others: ecommerce, opportunity management, customer journeys, and customer lifetime value. In total, we examined 51 features within this discipline. Would you like to delve further into the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2024.

10. Kustomer Lead Management

18%

The company has a poor rating in our recently updated, independent CRM & Customer Interaction study on the section ‘Lead Management’ with a score of 18%, compared to other vendors. We considered the following factors: lead generation, lead conversion, lead scoring, convert leads, and import leads. In total, we examined 12 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Guide 2024. Or take a deep dive in the following content:

11. Kustomer Campaign Management

12%

The vendor Kustomer has a poor rating in our objective CRM & Customer Interaction survey on the subject ‘Campaign Management’, given that they score 12% on this, compared to other vendors. We looked at the following criteria, among others: email marketing, email campaigns, drip campaigns, direct marketing, and plan campaigns. In total, we examined 25 features within this discipline. Would you like to go into more depth with the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Guide.

Want to know more? Then order the CRM & Customer Interaction Guide™ 2024 here

In which sectors is Kustomer CRM & Customer Interaction most active?

In our objective CRM & Customer Interaction survey, we also found out which industries a supplier has a track record in. These are the industries where Kustomer is most popular: banking, education, governments, hospitality, insurance, retail, and universities.

Kustomer software is most used by…

The CRM & Customer Interaction software from Kustomer is most often mentioned in combination with the following function: support agents.

Hire a qualified Kustomer programmer

Training and courses Kustomer CRM & Customer Interaction

The specialists of Passionned Group organize various training courses in the field of CRM & Customer Interaction but can also provide specific Kustomer training, for example as in-company. The following software solutions are addressed: Kustomer CRM. We make you completely familiar with the ideas of the intelligent, data-driven organization.

In conclusion: Kustomer CRM scores reasonably well

Kustomer has a minimal product portfolio with which it scores reasonably well in our CRM & Customer Interaction survey. Kustomer CRM & Customer Interaction innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in many different sectors, and is strongest in customer relationship management.

About Passionned Group

logo of Passionned Group, the Kustomer CRM & Customer Interaction specialistPassionned Group concentrates on 100% independent CRM & Customer Interaction consulting and the implementation of CRM & Customer Interaction solutions. Our dedicated and passionate consultants help governments, institutions and commercial organizations to advance as intelligent, data-driven organizations.

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customers
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training courses
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people trained
9.3
customer satisfaction
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consultants & teachers
19
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