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Passionned Group is a leading analyst and consultancy firm specialized in Business Analytics and Business Intelligence. Our passionate advisors assist many organizations in selecting the best Business Analytics Software and applications. Every two years we organize the election of the smartest company.

The experts on Intelligent Organizations

Passionned Group has been the leading specialist in the design and implementation of intelligent organizations since its founding by Daan van Beek in 2004. With an ever-increasing number of passionate consultants we help organizations large and small pivot towards becoming an intelligent, data-driven organization. That’s what makes our hearts beat a little bit faster.

Proven solutions

We have proven solutions to becoming an intelligent organization that we can offer any manager, director, or consultant. We have an extensive knowledge base, we wrote the Data Science book Data Science for Decision-Makers & Data Professionals, and we give workshops, training, and organizational advice. We also offer complete implementation projects – from A to Z. In short: we offer all-round expertise.

100% independent

Passionned Group isn’t bound to any other parties, like BI software vendors. We’re totally independent and have developed our way of working and our philosophy since 2004. Our mission is to make every organization work more intelligently.

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Our goal and our mission

We take great pleasure in contributing to large and small companies and non-profit organizations to make them visibly more intelligent. This leads to greater margins, more customer satisfaction, and employees who take greater pleasure and satisfaction from their work. Read about our history and how our mission came to be.

Customer testimonial: challenges the organization

“Passionned Group challenges the organization and isn’t easily satisfied. They make sure to get results.”

Fons Catau
General Director
De Woonplaats

Our philosophy

We believe that the intelligence of an organization isn’t simply the sum of its employees’ intelligence. The challenge lies in making the organization itself more intelligent by making it work smarter. We accomplish this by pivoting the organization and replacing the vertical structure with a horizontal one, among other things. And, of course, we implement data-driven working in the very foundation of your organization.

Three pillars

Our comprehensive approach, which is supported by thorough research, allows us to achieve success faster and more often than any other company. The foundation of our approach rests on three central pillars:

Using these methods, we achieve greater success faster and more often than any other company.

Customer testimonial: wealth of experience

“Passionned Group’s teachers have a wealth of experience and share it with their students with great enthusiasm.”

André Drenth
Municipality Almere

Election of the Smartest Organization in The Netherlands

Since 2004, Passionned Group has organized the election of the Smartest Organization in The Netherlands. Hundreds of companies compete for the title, and it has been won by major companies like Ahold, as well as public organizations like the North Holland Safety Region.

Thorough research

Since 2006, Passionned Group has held an annual survey measuring the IQ of organizations. This ongoing survey enables us to draw from a database with over 800 organizations from a wide range of industries. This means that we can always offer current and fitting advice to your organization, regardless of the type of organization.

Solutions to make your organization work smarter

Based on our years of experience and thorough research, we’ve developed several solutions that can help you make your organization sustainably more intelligent right away:

Do you want an intelligent organization?

Curious about what we can do for you? We can answer that very simply: try us! Freely contact us for more information, or make an appointment with one of our specialists.

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A selection of our customers

Become a customer with us now

Do you also want to become a customer of ours? We are happy to help you with about us (about passionned group) or other things that will make you smarter.

Daan van Beek, Managing Director


Managing Director

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