Transport company did not achieve its business case
When we have (too) low expectations of Business Intelligence and we operate in a highly political environment, this may result in a return on investment (of BI) that is far below its potential. A year ago, a transport company with five thousand employees worldwide, implemented a well thought out and professional Business Intelligence system, which offered the possibility to not only monitor market share figures and revenues, but also to present various financial details and ratios.
