Tableau BI & Analytics

Senior Tableau Expert
Author: Thomas Abramse MSc
Senior Tableau Expert
Table of Contents

In this focus article we present a critical overview of our objective BI & Analytics survey of the software vendor Tableau and its product portfolio (such as Tableau Server, Tableau Desktop and Tableau Prep Conductor). Tableau BI & Analytics scores better in our survey than MicroStrategy but slightly worse than Oracle. Of all the categories in our research, Tableau scored the best in BI infrastructure and does not have a strong focus on artificial intelligence. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of Tableau Business Intelligence, and arranged them by topic (business intelligence, big data, artificial intelligence and Data Science). We also point out the features of the product portfolio such as Tableau Server, Tableau Desktop and Tableau Prep Conductor et cetera.

How does Tableau BI & Analytics score on certain components?

In our study we also investigated the various software products of Tableau software. More than 720 criteria were used in the process. The figure below illustrates the strengths and weaknesses of Tableau Business Intelligence, compared to key competitors. Please note that Passionned Group is 100% independent of the suppliers in our guide. We are not a reseller, we do not make deals or have any ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.

Score of Tableau Business Intelligence software.Figure 1: Strength-weakness analysis of the supplier Tableau BI & Analytics. A vendor can score a maximum of 100%. Source: the BI & Analytics Guide 2024. Do you want more information about our research design? Click here to download this guide.

The Tableau analysis was compiled by intercepting big data and from there it was extensively analyzed. More than 8,072 documents were reviewed (since the inception of this research) from this vendor. In this analysis process both algorithms as a senior expert played an important role in performing the validation.The BI & Analytics Guide™ The BI & Analytics Guide™In our 100% vendor-independent BI & Analytics Guide we have collected all the ins and outs of Tableau for you. You get access to hundreds of (shorter) trainings, tech talks, lectures, demos, tutorials, and so on and always have the latest BI & AI news. This mini-course also assists you in deepening your knowledge about BI & Analytics.Tableau in our BI & Analytics Guide 2024

Tableau and their complete BI & Analytics product portfolio

Tableau carries (a minimum of) 24 products in the realm of BI & Analytics. Based on relevance we list the products of Tableau below:

What is Tableau Business Intelligence?

Other names by which this software product is known: Tableau Analytics

In this section, we report the (main) characteristics of Tableau Business Intelligence, including some of its features and any related products. This product group consists of Tableau Server, Tableau Desktop, Tableau Prep Conductor, Tableau Online, Tableau Public, Tableau Prep Builder, Hyper API, Tableau Cloud, Tableau Bridge, Tableau Data Management, Tableau Reader, Tableau Hyper, Tableau Embedded Analytics, Tableau Mobile, Ask Data, Tableau Advanced Analytics, Tableau In-memory Data Engine, Tableau Predictive Analytics, Tableau GPT and Tableau Pulse. The product Tableau Business Intelligence can be characterized by the following features:

  • analysis
  • analytics
  • analytics platform
  • business intelligence
  • dashboards
  • data mining
  • data visualization
  • infrastructure
  • reporting
  • Salesforce

Do you want to know the intricacies of all elements (100+) of Tableau Business Intelligence? Then download our BI & Analytics Guide™ 2024 here.

Do you want to hire an experienced Tableau Business Intelligence specialist?

Are you considering hiring an external consultant specialized in Tableau Business Intelligence who can do a mountain of work for you and implement an Tableau Business Intelligence application? You can do so using our interim services. Indeed, hiring Tableau Business Intelligence developers is not always necessary and sometimes even inconvenient. Leave a message here and we’ll get back to you quickly.

Screen shot of Tableau Business Intelligence software.
Picture of Tableau Business Intelligence tools.
Tableau Business Intelligence in action
Figure 2, 3 and 4: Several images show the operation of Tableau Business Intelligence. Click on the image to magnify. Credits: Tableau & partners.

What is Tableau Server?

We don’t reveal everything here but, in this paragraph, we portrait Tableau Server, including some of its features and any related products. This product group consists of Tableau Server Management Add-on and Tableau Server REST API. This product / group of products can be defined by the following features:

  • analysis
  • analytics
  • dashboards
  • data integration
  • data visualization
  • embedded analytics
  • high availability
  • interactive dashboards
  • SaaS
  • Windows

Are you curious about all elements (100+) of Tableau Server? In that case open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Server software.
Picture of Tableau Server tools.
Tableau Server in action
Figure 5, 6 and 7: Overlying images illustrate the functionality of Tableau Server. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau Server Management Add-on?

Under this heading, we provide a description of Tableau Server Management Add-on, including some of its features and any related products. The Tableau Server Management Add-on can be best defined by the following features:

  • Amazon Web Services
  • analytics
  • business intelligence
  • data management
  • data visualization
  • Linux
  • SaaS
  • scalability
  • web services
  • Windows

Are you curious about all the functionalities (100+) of Tableau Server Management Add-on? Download directly our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Server Management Add-on software.
Picture of Tableau Server Management Add-on tools.
Tableau Server Management Add-on in action
Figure 8, 9 and 10: These three images give a first impression of Tableau Server Management Add-on. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau Server REST API?

In this paragraph, we portrait Tableau Server REST API, including some of its features and any related products. This product / group of products can be characterized by the following functionalities:

  • active directory
  • Application Programming Interface
  • authentication
  • java
  • JSON
  • native
  • open source
  • Python
  • repository

Do you want to know everything about all elements (100+) of Tableau Server REST API? Download the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Server REST API software.
Picture of Tableau Server REST API tools.
Tableau Server REST API in action
Figure 11, 12 and 13: Various figures show the operation of Tableau Server REST API. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau Desktop?

Under this heading, we report the (main) characteristics of Tableau Desktop, including some of its features and any related products. This product / group of products can be best defined by the following characteristics:

  • analytics
  • analytics platform
  • dashboards
  • data visualization
  • real-time
  • repository
  • Salesforce
  • self-service analytics platform
  • Windows

Are you curious about all characteristics (100+) of Tableau Desktop? Download directly our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Desktop software.
Picture of Tableau Desktop tools.
Tableau Desktop in action
Figure 14, 15 and 16: Overlying figures show the operation of Tableau Desktop. Click on an image to magnify. Credits: Tableau & partners.

What is Tableau Prep Conductor?

Other names by which this software product is known: Prep Conductor, Tableau Prep

Under this heading, we describe Tableau Prep Conductor, including some of its features and any related products. This product / group of products can be best defined by the following functionalities:

  • analysis
  • authentication
  • dashboards
  • data catalog
  • data management
  • data preparation
  • multi-factor authentication
  • notifications
  • Salesforce
  • self-service data preparation

Are you now curious about all properties (100+) of Tableau Prep Conductor? In that case open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Prep Conductor software.
Picture of Tableau Prep Conductor tools.
Tableau Prep Conductor in action
Figure 17, 18 and 19: Overlying images illustrate the functionality of Tableau Prep Conductor. Click on the image to make it bigger. Credits: Tableau & partners.

What is Tableau Online?

In this section, we provide a description of Tableau Online, including some of its features and any related products. This product / group of products can be best characterized by the following features:

  • analytics
  • business intelligence
  • cloud based
  • dashboards
  • data management
  • data visualization
  • interactive data visualizations
  • SaaS
  • Salesforce
  • share insights

Do you want to know the intricacies of all characteristics (100+) of Tableau Online? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Online software.
Picture of Tableau Online tools.
Tableau Online in action
Figure 20, 21 and 22: Overlying images illustrate the functionality of Tableau Online. Click on an image to enlarge it. Credits: Tableau & partners.

What is Tableau Public?

In this paragraph, we report the (main) characteristics of Tableau Public, including some of its features and any related products. This product can be defined by the following features:

  • analysis
  • analytics
  • business intelligence
  • dashboards
  • data visualization
  • infrastructure
  • interactive dashboards
  • iOS
  • repository

Do you want to know everything about all elements (100+) of Tableau Public? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Public software.
Picture of Tableau Public tools.
Tableau Public in action
Figure 23, 24 and 25: Several images show the operation of Tableau Public. Click on the image to magnify. Credits: Tableau & partners.

What is Tableau Prep Builder?

We don’t reveal everything here but, in this paragraph, we provide a description of Tableau Prep Builder, including some of its features and any related products. Tableau Prep Builder can be best characterized by the following features:

  • active directory
  • analysis
  • CSV
  • data management
  • data preparation
  • repository
  • Salesforce
  • spatial data
  • Windows

Are you now curious about all the functionalities (100+) of Tableau Prep Builder? Download the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Prep Builder software.
Picture of Tableau Prep Builder tools.
Tableau Prep Builder in action
Figure 26, 27 and 28: Overlying figures show the operation of Tableau Prep Builder. Click on the image to magnify. Credits: Tableau & partners.

What is Hyper API?

In this paragraph, we provide a description of Hyper API, including some of its features and any related products. The product Hyper API can be best characterized by the following characteristics:

  • CSV
  • data ingestion
  • data pipelines
  • java
  • Python
  • SQL

Are you curious about all the functionalities (100+) of Hyper API? Then order the BI & Analytics Guide™ 2024 here.

Screen shot of Hyper API software.
Picture of Hyper API tools.
Hyper API in action
Figure 29, 30 and 31: Overlying figures show the operation of Hyper API. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau Cloud?

In this paragraph, we provide a description of Tableau Cloud, including some of its features and any related products. The Tableau Cloud can be best characterized by the following functionalities:

  • analytics
  • analytics platform
  • authentication
  • business intelligence
  • dashboards
  • data management
  • infrastructure
  • multi-factor authentication
  • Red Hat
  • SaaS

Are you now curious about all properties (100+) of Tableau Cloud? Open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Cloud software.
Picture of Tableau Cloud tools.
Tableau Cloud in action
Figure 32, 33 and 34: These three images give a first impression of Tableau Cloud. Click on an image to make it bigger. Credits: Tableau & partners.

What is Tableau Bridge?

In this paragraph, we provide a description of Tableau Bridge, including some of its features and any related products. This product can be best characterized by the following properties:

  • analytics
  • connectivity
  • Google BigQuery
  • OAuth
  • real-time
  • Salesforce
  • SQL
  • Windows

Do you want to know the intricacies of all features (100+) of Tableau Bridge? In that case order the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Bridge software.
Picture of Tableau Bridge tools.
Tableau Bridge in action
Figure 35, 36 and 37: Overlying figures show the operation of Tableau Bridge. Click on an image to magnify. Credits: Tableau & partners.

What is Tableau Data Management?

In this paragraph, we describe the key elements of Tableau Data Management, including some of its features and any related products. This product group consists of Tableau Data Management Add-on. This product can be characterized by the following characteristics:

  • analysis
  • analytics
  • data management
  • data preparation
  • data quality
  • data quality warnings
  • impact analysis
  • lineage feature
  • Salesforce
  • visual storytelling

Do you want to know the intricacies of all the functions (100+) of Tableau Data Management? Download the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Data Management software.
Picture of Tableau Data Management tools.
Tableau Data Management in action
Figure 38, 39 and 40: These three images give a first impression of Tableau Data Management. Click on the image to make it bigger. Credits: Tableau & partners.

What is Tableau Data Management Add-on?

We do not display here all the features but, in this paragraph, we display the details of Tableau Data Management Add-on, including some of its features and any related products. This product / group of products can be characterized by the following properties:

  • analysis
  • analytics
  • connectivity
  • data management
  • data preparation
  • data quality
  • impact analysis
  • scalability

Are you now curious about all elements (100+) of Tableau Data Management Add-on? Download directly our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Data Management Add-on software.
Picture of Tableau Data Management Add-on tools.
Tableau Data Management Add-on in action
Figure 41, 42 and 43: These three images give a first impression of Tableau Data Management Add-on. Click on an image to make it bigger. Credits: Tableau & partners.

What is Tableau Reader?

In this part, we describe Tableau Reader, including some of its features and any related products. The Tableau Reader can be characterized by the following functionalities:

  • analytics
  • dashboards
  • data visualization
  • iPad
  • Windows

Do you want to know the intricacies of all the functions (100+) of Tableau Reader? Then order the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Reader software.
Picture of Tableau Reader tools.
Tableau Reader in action
Figure 44, 45 and 46: Overlying figures show the operation of Tableau Reader. Click on an image to enlarge it. Credits: Tableau & partners.

What is Tableau Hyper?

In this section, we report the (main) characteristics of Tableau Hyper, including some of its features and any related products. The Tableau Hyper can be best characterized by the following functionalities:

  • analytics
  • complex data
  • complex data sets
  • CSV
  • in-memory
  • java
  • massive volumes
  • Python
  • SDK
  • SQL

Are you curious about all characteristics (100+) of Tableau Hyper? Download directly our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Hyper software.
Picture of Tableau Hyper tools.
Tableau Hyper in action
Figure 47, 48 and 49: Overlying images illustrate the functionality of Tableau Hyper. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau Embedded Analytics?

We don’t reveal everything here but, in this paragraph, we describe the key elements of Tableau Embedded Analytics, including some of its features and any related products. Tableau Embedded Analytics can be best characterized by the following functionalities:

  • analytics
  • authentication
  • CRM
  • dashboards
  • embedded analytics
  • infrastructure
  • Linux
  • native
  • visual analytics
  • Windows

Are you now curious about all features (100+) of Tableau Embedded Analytics? In that case open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Embedded Analytics software.
Picture of Tableau Embedded Analytics tools.
Tableau Embedded Analytics in action
Figure 50, 51 and 52: Overlying figures show the operation of Tableau Embedded Analytics. Click on an image to enlarge it. Credits: Tableau & partners.

What is Tableau Mobile?

We do not display here all the features but, in this paragraph, we describe the key elements of Tableau Mobile, including some of its features and any related products. The Tableau Mobile can be characterized by the following features:

  • Android
  • authentication
  • business intelligence
  • dashboards
  • iOS
  • iPad
  • MDM
  • mobile business intelligence
  • mobile dashboards
  • notifications

Are you now curious about all characteristics (100+) of Tableau Mobile? In that case open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Mobile software.
Picture of Tableau Mobile tools.
Tableau Mobile in action
Figure 53, 54 and 55: Various figures show the operation of Tableau Mobile. Click on the image to enlarge it. Credits: Tableau & partners.

What is Ask Data?

We do not display here all the features but, in this paragraph, we provide a description of Ask Data, including some of its features and any related products. Ask Data can be best characterized by the following features:

  • analysis
  • analytics
  • analytics platform
  • artificial intelligence
  • augmented analytics
  • dashboards
  • data visualization
  • machine learning
  • natural language
  • natural language queries

Are you now curious about all elements (100+) of Ask Data? Open the BI & Analytics Guide™ 2024 here.

Screen shot of Ask Data software.
Picture of Ask Data tools.
Ask Data in action
Figure 56, 57 and 58: Overlying figures show the operation of Ask Data. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau Advanced Analytics?

In this paragraph, we report the (main) characteristics of Tableau Advanced Analytics, including some of its features and any related products. Tableau Advanced Analytics can be best defined by the following properties:

  • advanced analytics
  • analysis
  • analytics
  • business intelligence
  • data science
  • predictive analysis
  • predictive analytics
  • predictive modeling
  • Python
  • R

Are you curious about all elements (100+) of Tableau Advanced Analytics? In that case open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Advanced Analytics software.
Picture of Tableau Advanced Analytics tools.
Tableau Advanced Analytics in action
Figure 59, 60 and 61: These three images give a first impression of Tableau Advanced Analytics. Click on the image to enlarge it. Credits: Tableau & partners.

What is Tableau In-memory Data Engine?

We don’t reveal everything here but, in this paragraph, we report the (main) characteristics of Tableau In-memory Data Engine, including some of its features and any related products. The Tableau In-memory Data Engine can be characterized by the following features:

  • analysis
  • analytics
  • business intelligence
  • complex data
  • complex data sets
  • data discovery
  • data visualization
  • in-memory
  • live connection
  • performance optimization

Are you now curious about all the functions (100+) of Tableau In-memory Data Engine? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau In-memory Data Engine software.
Picture of Tableau In-memory Data Engine tools.
Tableau In-memory Data Engine in action
Figure 62, 63 and 64: Several images show the operation of Tableau In-memory Data Engine. Click on the image to magnify. Credits: Tableau & partners.

What is Tableau Predictive Analytics?

We don’t reveal everything here but, in this paragraph, we display the details of Tableau Predictive Analytics, including some of its features and any related products. This product can be characterized by the following features:

  • advanced analytics
  • analysis
  • analytics
  • linear regression
  • machine learning
  • predictive analysis
  • predictive analytics
  • predictive modeling
  • time series
  • trend line

Do you want to know everything about all elements (100+) of Tableau Predictive Analytics? Open the BI & Analytics Guide™ 2024 here.

Screen shot of Tableau Predictive Analytics software.
Picture of Tableau Predictive Analytics tools.
Tableau Predictive Analytics in action
Figure 65, 66 and 67: Overlying figures show the operation of Tableau Predictive Analytics. Click on the image to magnify. Credits: Tableau & partners.

What is Tableau GPT?

In this part, we report the (main) characteristics of Tableau GPT, including some of its features and any related products. The Tableau GPT can be best characterized by the following properties:

  • analysis
  • analytics
  • augmented reality
  • automated analytics
  • data preparation
  • data visualization
  • generative AI
  • natural language
  • Salesforce
  • waterfall chart

Do you want to know everything about all the functionalities (100+) of Tableau GPT? Download directly our BI & Analytics Guide™ 2024 here.

Screen shot of Tableau GPT software.
Picture of Tableau GPT tools.
Tableau GPT in action
Figure 68, 69 and 70: Overlying images illustrate the functionality of Tableau GPT. Click on the image to magnify. Credits: Tableau & partners.

Three recent innovations Tableau Business Intelligence-tools and the version history

Over time, Tableau has seen a negative evolution with respect to BI & Analytics functionality. The latest innovations are in the areas of data discovery > data visualization > vector graphics, data governance > data lineage > lineage graph and artificial intelligence > algorithms > k-nearest neighbor.

We reviewed Tableau’s current releases of its complete BI & Analytics proposition. Below we give an overview of the various releases of the various BI & Analytics products of Tableau:

  • Hyper API: 0.0.15888
  • Tableau: 2022 2021.2 2021.1 2021 2020.4 2020.3 2020.1 2020 2019.2 2019 10.5 10.2 9.1
  • Tableau Bridge: 2021.1 2020.1
  • Tableau Business Intelligence: 2023.3 2023.2 2023 2022.4 2022.3 2022.2 2022.1 2021.4 2021.3 2020.2 10.2.1 7
  • Tableau Cloud: December 2022 October 2022 2023.2
  • Tableau Desktop: 2023.3 2023.2.3 2023.2 2023.1.8 2023.1 2022.4.0 2022.4 2022.2 2022.1.9 2022 2021.2.1 2021.2 2021.1.4 2021.1.3 2021.1.1 2021.1 2021 2020.4.7 2020.4.5 2020.4.4 2020.3.11 2020.3.9 2020.3.3 2020.3.2 2020.2.16 2020.2.4 2020.2 2020.1.2 2020.1 2020 2019.3 2019.2.4 2019.1 2019 2018.1 10.5 8.2.8 8.2 8.1 8.0.3
  • Tableau Mobile: 2023.1127.7635 2023.123.6850 101
  • Tableau Prep Builder: 2022.4.2 2022.4 2022.3 2020.4.1 2020.2.2 2020.1.1 22.4.26542 22.4.2
  • Tableau Reader: 2023.1.1 2023.1.0 2023.1 10.5.3 9.0
  • Tableau Server: 2023.3.1 2023.3 2023.1.7 2023.1.4 2023.1 2022.3.6 2022.2 2022.1.7 2022.1 2020.2 2019.3 2018.2 10.2
  • Tableau Server Management Add-on: 2022.3 2022.1.2 2022.1.1 2022.1 2021.4 2021.3 2020.4 2020.3

Behind each product we notate the version numbers, the list is ordered by time.

What are the licensing costs of Tableau Server, Tableau Desktop and Tableau Prep Conductor?

It is difficult to determine exactly what a license of Tableau Server, Tableau Desktop and Tableau Prep Conductor costs because it depends on the country, the number of users (or the number of CPUs in the case of server software), the connectors to data sources, and at what point in the year you request a quote. And before the end of a fiscal quarter of Tableau, you may be able to look forward to a decent discount. As part of a cloud-first strategy, it makes sense running the software in the cloud. Often you only pay for what you consume in resources. The purchase cost of Tableau Server, Tableau Desktop and Tableau Prep Conductor may not be the largest amounts, but maintenance and support can certainly put quite a strain on your annual budget.

What makes Tableau BI & Analytics unique compared to other BI platforms

In our study, we see that Tableau in the field of BI & Analytics software has a number of specific features which may be the deciding factor in purchasing. This makes Tableau Business Intelligence more or less unique: TSM authentication, transportation analytics, data quality warnings, cross-channel analysis and lineage feature.

The advantages and disadvantages of Tableau Business Intelligence

Tag cloud of the Tableau Business Intelligence tools.Figure 71: Tag cloud of the developed and less developed aspects of Tableau BI & Analytics

In the following sections, we describe all the advantages and disadvantages of Tableau BI & Analytics, Tableau Server, Tableau Desktop and Tableau Prep Conductor, et cetera. There is momentum, because: Tableau can currently work with partners to building on new functionality at this time (such as support for decision intelligence, Solaris, self-service data discovery, IFRS, cluster analysis, automated machine learning, KPI charts and text analysis).

Your opinion matters

Leave a review about Tableau BI & Analytics here. Your findings may then start to count and contribute to a better, even more balanced assessment of Tableau Business Intelligence.

1. Tableau BI Infrastructure

86%

The company has an excellent score in our study on the subject ‘BI Infrastructure’ with a score of 86%, compared to other vendors. The following criteria were used: authentication, infrastructure, open source, hybrid cloud and Jupyter Notebook. In total, we examined 162 selection criteria within this main theme. Are you planning to specialize further in the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide 2024.

2. Tableau Mobile Business Intelligence

85%

The vendor Tableau has an excellent score in our study on the section ‘Mobile Business Intelligence’. The score amounts to 85%, compared to other vendors. The following criteria were used: Android, iPad, push notification, mobile analytics, mobile dashboards and mobile push notifications. In total, we examined 10 aspects in this category. Would you like to learn more about the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Guide.

3. Tableau Data Connectivity

84%

The vendor Tableau has an excellent rating in our objective BI & Analytics survey on the section ‘Data Connectivity’. The score amounts to 84%, relative to other vendors. The following criteria were used: Google BigQuery, MapReduce, SAP Business One, Cloudera Impala, Hadoop Distributed File System, parquet files and DocumentDB. In total, we examined 91 criteria in this category. Would you like to delve further into the topic ‘Data Connectivity’? Then download here our BI & Analytics Guide 2024.

4. Tableau Self-service BI

83%

The vendor Tableau has an excellent score in our current BI & Analytics survey on the section ‘Self-service BI’. The score amounts to 83%, relative to other vendors. We used the following selection criteria: self-service data preparation, self-service reporting, self-service analysis, self-service data discovery, self-service data analytics, self-service data visualization and self-service data exploration. In total, we examined 14 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Self-service BI’? Then download here our BI & Analytics Guide 2024.

5. Tableau Data Discovery

78%

Tableau has a good score in our current BI & Analytics survey of the theme ‘Data Discovery’. The company scores 78% on this topic, compared to other vendors. We looked at the following criteria, among others: analysis, time series and data visualization. In total, we examined 398 features within this discipline. Would you like to learn more about the topic ‘Data Discovery’? Then download here our BI & Analytics Study 2024.

6. Tableau Business Intelligence

76%

Tableau has a good rating in our independent BI & Analytics survey on the subject ‘Business Intelligence’ with a score of 76%, relative to other vendors. The following criteria were used: reporting, enterprise business intelligence, embedded business intelligence and business process monitoring. In doing so, we analyzed the following three products: Tableau Business Intelligence, Tableau Advanced Analytics and Tableau In-memory Data Engine. In total, we examined 73 criteria in this category. Would you like to learn more about the topic ‘Business Intelligence’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

7. Tableau Performance Optimization

69%

The company has a good performance in our 100% vendor-independent BI & Analytics survey of the theme ‘Performance Optimization’. The score amounts to 69%, relative to other vendors. We looked at the following criteria, among others: caching, parallel processing, data pipelines, materialized views, quantum computing, cached data and cache settings. In total, we examined 29 criteria in this category. Would you like to learn more about the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide 2024.

8. Tableau Analytics

66%

Tableau has a good performance in our independent BI & Analytics survey on the subject ‘Analytics’ with a score of 66%, compared to other vendors. We looked at the following criteria, among others: customer analytics and sales analytics. In doing so, we looked at the following five products: Tableau Data Management Add-on, Tableau Public, Tableau Desktop, Tableau Online and Tableau Server. In total, we examined 130 criteria in this category. Would you like to learn more about the topic ‘Analytics’? Then download here our BI & Analytics Study. Or take a deep dive in the following content:

9. Tableau Multidimensional Models

60%

Tableau has a good performance in our 100% vendor-independent BI & Analytics survey of the theme ‘Multidimensional Models’ with a score of 60%, relative to other vendors. We looked at the following criteria, among others: OLAP, DAX, ROLAP, MOLAP and tabular data models. In total, we examined 14 criteria in this category. Would you like to delve further into the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide 2024.

10. Tableau Data Governance

59%

The company has a good performance in our independent BI & Analytics survey on the subject ‘Data Governance’ with a score of 59%, relative to other vendors. We looked at the following criteria, among others: data management, data quality, data catalog, data encryption, data lineage and data acquisition layer. In total, we examined 91 selection criteria within this main theme. Would you like to learn more about the topic ‘Data Governance’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

11. Tableau Big Data

57%

The vendor Tableau has a good rating in our 100% vendor-independent BI & Analytics survey on the section ‘Big Data’ with a score of 57%, relative to other vendors. We looked at the following criteria, among others: big data analytics, IoT analytics, big data analysis and in-chip big data analytics. In total, we examined 59 criteria in this category. Would you like to learn more about the topic ‘Big Data’? Then download here our BI & Analytics Guide 2024.

12. Tableau Data Integration

55%

The vendor Tableau has a good rating in our current BI & Analytics survey on the section ‘Data Integration’ with a score of 55%, relative to other vendors. The following criteria were used: data warehousing, data hub, data virtualization, data integration platform and data wrangling. In total, we examined 76 criteria in this category. Would you like to learn more about the topic ‘Data Integration’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

13. Tableau Decision Management

54%

The vendor Tableau has a good performance in our objective BI & Analytics survey on the section ‘Decision Management’. The score amounts to 54%, relative to other vendors. We looked at the following criteria, among others: decision support, decision intelligence and decision-making platform. In total, we examined 30 criteria in this category. Would you like to learn more about the topic ‘Decision Management’? Then download here our BI & Analytics Study 2024.

14. Tableau Real-time Analytics

54%

The vendor Tableau has a good score in our objective BI & Analytics survey on the subject ‘Real-time Analytics’ with a score of 54%, relative to other vendors. We looked at the following criteria, among others: real-time, real-time data, data ingestion, near real-time, real-time insights and real-time big data. In total, we examined 19 criteria in this category. Would you like to go into more depth with the topic ‘Real-time Analytics’? Then download here our BI & Analytics Study 2024.

15. Tableau Artificial Intelligence

48%

The company has a moderate performance in our 100% vendor-independent BI & Analytics survey on the subject ‘Artificial Intelligence’ with a score of 48%, relative to other vendors. We looked at the following criteria, among others: natural language processing, business rules, computer vision, augmented reality, cognitive computing and association rules. In total, we examined 181 features within this discipline. Would you like to learn more about the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Guide.

Want to know more? Then order the BI & Analytics Guide™ 2024 here

In which sectors is Tableau BI & Analytics most active?

In our independent BI & Analytics survey, we also looked at which industries a supplier operates in. These are the industries where Tableau is most frequently used: aviation, biomedical, biotech, financial sector, hospitality, pharma, pharmacy, restaurants, universities and utilities.

Tableau software is most used by…

The BI & Analytics software from Tableau is most often mentioned in combination with the following functions: data scientists, finance professionals and marketers.

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Training and incompany training Tableau BI & Analytics

We provide various courses in the field of BI & Analytics but can also provide specific Tableau training, for example as incompany. In these sessions, we investigate multiple software programs and their features including Tableau Server, Tableau Desktop and Tableau Prep Conductor. Of course, such training is framed with the ideas of the intelligent, data-driven organization.

Final Verdict: Tableau Business Intelligence scores high

Tableau has a compact product portfolio with which it scores high in our BI & Analytics survey. Tableau BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in many different sectors, and is strongest in BI infrastructure.

About Passionned Group

logo of Passionned Group, the Tableau BI & Analytics specialistPassionned Group specializes in 100% independent BI & Analytics consulting and the implementation of BI & Analytics solutions. Our dedicated and passionate consultants help small and larger organizations to advance as intelligent, data-driven organizations.

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