Domo BI & Analytics

Photo Daan van Beek MSc
Author: Daan van Beek MSc
Domo BI expert
Table of Contents

In this background article, we present a comprehensive overview of our independent BI & Analytics survey of the software vendor Domo and its product portfolio (such as Domo Business Intelligence, Domo Data Science, and Domo Data Visualization). Domo BI & Analytics scores better in our survey than Yellowfin but slightly worse than InetSoft. Of all the categories in our study, Domo received the most credits in business intelligence and scored the lowest on multidimensional models. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of Domo Platform, and arranged them by topic (business intelligence, big data, artificial intelligence, and Data Science). We also point out the key functionalities of the software products such as Domo Business Intelligence, Domo Data Science, and Domo Data Visualization et cetera.

How does Domo BI & Analytics score on certain components?

In our comprehensive research, we also looked at the various tools of Domo software. We evaluated Domo BI & Analytics on no less than 720 criteria. The image below shows the scores (on a scale of 1-5) of Domo Platform, in general terms. Please note that Passionned Group is 100% independent of the suppliers in the research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.

Score of Domo Platform software.Figure 1: Scorecard of the BI provider Domo. The best supplier on a particular topic gets a maximum of 100 percent. Source: The BI & Analytics Guide 2024. Do you want to know more about the survey structure? Click here to download this guide.

The Domo analysis has been established by collecting a lot of public big data and from there it was scrutinized in detail. More than 5,720 documents have been analyzed from Domo since it was included in our research. In this analysis process, both algorithms as a senior expert make their mark on performing the validation.The BI & Analytics Guide™ 2024 Image of The BI & Analytics Guide™ 2024In our 100% vendor-independent BI & Analytics Guide we have collected all the ins and outs of Domo for you. You get access to hundreds of (shorter) trainings, tech talks, lectures, demos, tutorials, and so on and always have the latest BI & AI news. This guide will additionally assist you in to further develop your knowledge about BI & Analytics.Domo in our BI & Analytics Guide

Domo and their complete BI & Analytics product portfolio

The vendor Domo has (a minimum of) 7 products in the realm of BI & Analytics. Based on relevance we list the products of Domo below:

What is Domo Platform?

Under this heading, we describe Domo Platform, including some of its features and any related products. This product group consists of Domo Business Intelligence, Domo Data Science, Domo Data Visualization, Domo Business Automation, Domo Mobile, and Domo Business Optimization. This product can be best defined by the following features:

  • analysis
  • analytics
  • business intelligence
  • dashboards
  • data science
  • infrastructure
  • real-time
  • real-time data
  • real-time insights
  • reporting

Are you curious about all features (100+) of Domo Platform? Then download our BI & Analytics Guide™ 2024 here.

Are you considering hiring a knowledgeable Domo Platform specialist?

Do you want to hire an interim Domo Platform consultant who knows the Domo Platform software inside out, and implement a working,professional,robust Domo Platform application? Our interim specialists are happy to help. Indeed, hiring Domo Platform developers is not always necessary and sometimes even inconvenient. Leave a message here and we will be happy to work for you.

Screen shot of Domo Platform software.
Picture of Domo Platform tools.
Domo Platform in action
Figures 2, 3, and 4: Overlying figures display how Domo Platform operates. Click on the image to make it bigger. Credits: Domo & partners.

What is Domo Business Intelligence?

Other names by which this software product is known: Domo BI

In this section, we provide a description of Domo Business Intelligence, including some of its features and any related products. The tool Domo Business Intelligence can be defined by the following features:

  • analysis
  • analytics
  • business intelligence
  • chatgpt
  • dashboards
  • data visualization
  • real-time
  • real-time data
  • reporting

Are you now curious about all the functionalities (100+) of Domo Business Intelligence? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Intelligence software.
Picture of Domo Business Intelligence tools.
Domo Business Intelligence in action
Figures 5, 6, and 7: Overlying images illustrate how Domo Business Intelligence runs. Click on an image to magnify. Credits: Domo & partners.

What is Domo Data Science?

In this paragraph, we describe the key elements of Domo Data Science, including some of its features and any related products. This product can be characterized by the following features:

  • analysis
  • analytics
  • data preparation
  • data science
  • forecasting
  • line charts
  • machine learning
  • Python
  • R
  • tiles

Do you want to know the intricacies of all the functionalities (100+) of Domo Data Science? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Domo Data Science software.
Picture of Domo Data Science tools.
Domo Data Science in action
Figures 8, 9, and 10: These three images give a first impression how Domo Data Science works. Click on the image to magnify. Credits: Domo & partners.

What is Domo Data Visualization?

We do not display all the features here but, in this paragraph, we provide a description of Domo Data Visualization, including some of its features and any related products. The tool Domo Data Visualization can be best defined by the following features:

  • analytics
  • analytics platform
  • business intelligence
  • dashboards
  • data visualization
  • real-time
  • real-time charts
  • real-time data
  • real-time insights
  • reporting

Do you want to know the intricacies of all the functionalities (100+) of Domo Data Visualization? In that case, order the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Data Visualization software.
Picture of Domo Data Visualization tools.
Domo Data Visualization in action
Figures 11, 12, and 13: Several figures demonstrate how Domo Data Visualization runs. Click on the image to magnify. Credits: Domo & partners.

What is Domo Business Automation?

In this paragraph, we provide a description of Domo Business Automation, including some of its features and any related products. This product/group of products can be defined by the following characteristics:

  • analytics
  • artificial intelligence
  • BI infrastructure
  • business intelligence
  • infrastructure
  • machine learning
  • operating systems
  • R

Do you want to know the intricacies of all the functionalities (100+) of Domo Business Automation? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Automation software.
Picture of Domo Business Automation tools.
Domo Business Automation in action
Figures 14, 15, and 16: Various figures show how Domo Business Automation functions. Click on the image to enlarge it. Credits: Domo & partners.

What is Domo Mobile?

In this paragraph, we describe the key elements of Domo Mobile, including some of its features and any related products. The product Domo Mobile can be best characterized by the following features:

  • Android
  • authentication
  • business intelligence
  • iOS
  • mobile business intelligence
  • real-time
  • real-time data

Are you curious about all elements (100+) of Domo Mobile? Then order the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Mobile software.
Picture of Domo Mobile tools.
Domo Mobile in action
Figures 17, 18, and 19: Overlying figures display how Domo Mobile works. Click on the image to enlarge it. Credits: Domo & partners.

What is Domo Business Optimization?

We do not display all the features here but, in this paragraph, we portrait Domo Business Optimization, including some of its features and any related products. Domo Business Optimization can be best defined by the following functionalities:

  • analytics
  • business intelligence
  • cloud platform
  • data science
  • data visualization
  • real-time

Do you want to know everything about all the functionalities (100+) of Domo Business Optimization? Open the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Optimization software.
Picture of Domo Business Optimization tools.
Domo Business Optimization in action
Figures 20, 21, and 22: Overlying figures display how Domo Business Optimization functions. Click on an image to make it bigger. Credits: Domo & partners.

Innovations of Domo Platform tools and the version history

Recently, we see a positive evolution with respect to BI & Analytics functionality and support for operating systems, cloud platforms and connectivity. The latest novelties are in the areas of > column charts, artificial intelligence > decision tree, and data governance > data management > data modeling > logical mapping.

We reviewed Domo’s latest versions of its complete product portfolio. Below you can see the successive versions of the various BI & Analytics products of Domo:

  • Domo Data Visualization: 4.7
  • Domo Platform: 2022

Behind each product, we mention the version numbers, the most recent updates are listed first.

What are the licensing costs of Domo Business Intelligence, Domo Data Science, and Domo Data Visualization?

It is difficult to determine exactly what a license of Domo Business Intelligence, Domo Data Science, and Domo Data Visualization costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of Domo’s fiscal quarter, you may be in for a decent discount. In addition, we recommend to run the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of Domo Business Intelligence, Domo Data Science, and Domo Data Visualization may not be the most important costs, but maintenance and support do show up in your budget every year.

What makes Domo BI & Analytics unique?

In our study, we see that Domo in the field of BI & Analytics software has several specific features and thus differentiates itself from the competition. This makes Domo Platform more or less unique: deep learning system, operations analytics, Microsoft 365, real-time charts, and OLAP connector.

The advantages and disadvantages of Domo Platform

Tag cloud of the Domo Platform tools.Figure 23: Tag cloud of the pros and cons of Domo BI & Analytics

In the following paragraphs, we name all the advantages and disadvantages of Domo BI & Analytics, Domo Business Intelligence, Domo Data Science, and Domo Data Visualization. The listing in the following paragraphs is subject to change, because: Domo can currently work with partners to building on functionality that closes the gaps in the product portfolio at this time (such as support for LDAP, materialized views, load balancing, data wrangling, customer segmentation, kubernetes, prescriptive analytics, WSDL, computer vision, and Kerberos). In addition, documentation may lag behind current events.

Share your experience with Domo BI & Analytics

Leave a review about Domo BI & Analytics here. Your experiences can then come into consideration in an even more objective assessment of the scores of Domo Platform.

1. Domo Business Intelligence

59%

The company has a good score in our 100% vendor-independent BI & Analytics survey on the section ‘Business Intelligence’. The company scores 59% on this topic, compared to other vendors. We considered the following factors: CRM and business intelligence platform. In doing so, we looked at the following five products: Domo Business Intelligence, Domo Business Optimization, Domo Platform, Domo Data Visualization, and Domo Business Automation. In total, we examined 73 selection criteria within this main theme. Are you planning to specialize further in the topic ‘Business Intelligence’? Then download here our BI & Analytics Guide 2024.

2. Domo Real-time Analytics

59%

The vendor Domo has a good rating in our objective BI & Analytics survey on the subject ‘Real-time Analytics’, given that they score 59% on this, relative to other vendors. We looked at the following criteria, among others: data ingestion, live connection, real-time data warehousing, real-time IoT, and real time dashboard. In total, we examined 19 aspects in this category. Would you like to go into more depth with the topic ‘Real-time Analytics’? Then download here our BI & Analytics Study 2024.

3. Domo Data Discovery

58%

Domo has a good performance in our study of the theme ‘Data Discovery’ with a score of 58%, relative to other vendors. The following criteria were used: data visualization, notifications, standard deviation, and data storytelling. In total, we examined 398 features within this discipline. Would you like to learn more about the topic ‘Data Discovery’? Then download here our BI & Analytics Guide 2024.

4. Domo Data Connectivity

54%

The company has a good score in our independent BI & Analytics survey on the subject ‘Data Connectivity’. The score amounts to 54%, relative to other vendors. We used the following selection criteria: ODBC, JSON, Sharepoint, Salesforce, and connectivity. In total, we examined 91 criteria in this category. Would you like to go into more depth with the topic ‘Data Connectivity’? Then download here our BI & Analytics Study.

5. Domo Mobile Business Intelligence

50%

Domo has a good performance in our 100% vendor-independent BI & Analytics survey on the subject ‘Mobile Business Intelligence’. The company scores 50% on this topic, relative to other vendors. We considered the following factors: mobile server and mobile analytics. In total, we examined 10 features within this discipline. Would you like to delve further into the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Guide 2024.

6. Domo Self-service BI

49%

The company has a moderate performance in our study on the subject ‘Self-service BI’, given that they score 49% on this, relative to other vendors. We looked at the following criteria, among others: self-service data preparation, self-service reporting, self-service data discovery, self-service data visualization, and self-service data exploration. In total, we examined 14 selection criteria within this main theme. Would you like to learn more about the topic ‘Self-service BI’? Then download here our BI & Analytics Guide 2024.

7. Domo Data Governance

45%

The vendor Domo has a moderate score in our 100% vendor-independent BI & Analytics survey on the subject ‘Data Governance’ with a score of 45%, compared to other vendors. We considered the following factors: data management, data quality, and data catalog. In total, we examined 91 criteria in this category. Would you like to go into more depth with the topic ‘Data Governance’? Then download here our BI & Analytics Guide.

8. Domo Artificial Intelligence

44%

Domo has a moderate rating in our 100% vendor-independent BI & Analytics survey of the theme ‘Artificial Intelligence’, given that they score 44% on this, relative to other vendors. The following criteria were used: Python, algorithms, natural language processing, linear regression, cognitive services, computer vision, and decision tree. In total, we examined 181 features within this discipline. Would you like to delve further into the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

9. Domo BI Infrastructure

43%

The vendor Domo has a moderate score in our independent BI & Analytics survey of the theme ‘BI Infrastructure’. The score amounts to 43%, compared to other vendors. We looked at the following criteria, among others: authentication, repository, open source, hybrid cloud, and operating systems. In total, we examined 162 selection criteria within this main theme. Would you like to go into more depth with the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide 2024.

10. Domo Decision Management

43%

The vendor Domo has a moderate score in our recently updated, independent BI & Analytics study on the section ‘Decision Management’ with a score of 43%, relative to other vendors. We considered the following factors: performance management, decision support, decision intelligence, decision-making platform, decision optimization, decision flow, and design decisions. In total, we examined 30 features within this discipline. Would you like to go into more depth with the topic ‘Decision Management’? Then download here our BI & Analytics Study 2024. Or take a deep dive in the following content:

11. Domo Data Integration

39%

Domo has a moderate score in our objective BI & Analytics survey on the subject ‘Data Integration’, given that they score 39% on this, relative to other vendors. The following criteria were used: data warehousing, data virtualization, data integration platform, cross-database joins, data integration jobs, and Extract-Transform-Load. In total, we examined 76 features within this discipline. Would you like to go into more depth with the topic ‘Data Integration’? Then download here our BI & Analytics Guide.

12. Domo Big Data

38%

The company has a moderate score in our study on the subject ‘Big Data’. The score amounts to 38%, compared to other vendors. We considered the following factors: streaming and complex data. In total, we examined 59 features within this discipline. Are you planning to specialize further in the topic ‘Big Data’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

13. Domo Analytics

35%

Domo has a moderate score in our study on the subject ‘Analytics’, given that they score 35% on this, relative to other vendors. We considered the following factors: analytics platform and customer analytics. In doing so, we analyzed the following five products: Domo Business Intelligence, Domo Platform, Domo Data Visualization, Domo Data Science, and Domo Business Automation. In total, we examined 130 criteria within this section. Would you like to go into more depth with the topic ‘Analytics’? Then download here our BI & Analytics Guide.

14. Domo Performance Optimization

34%

Domo has a moderate rating in our study on the subject ‘Performance Optimization’, given that they score 34% on this, compared to other vendors. We looked at the following criteria, among others: in-memory and MPP. In total, we examined 29 features within this discipline. Would you like to become more proficient in the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide.

15. Domo Multidimensional Models

28%

Domo has a poor score in our study on the subject ‘Multidimensional Models’ with a score of 28%, compared to other vendors. We used the following selection criteria: MDX, MOLAP, and tabular data models. In total, we examined 14 aspects in this category. Would you like to delve further into the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide.

Want to know more? Then order the BI & Analytics Guide™ 2024 here

In which sectors is Domo BI & Analytics most active?

In our 100% vendor-independent BI & Analytics survey, we also found out at which industries a supplier has a track record. These are the industries where Domo is most popular: energy, fashion, financial services, health care, higher education, hospitality, insurance, life sciences, and manufacturing.

Domo software is most used by…

The BI & Analytics software from Domo is most often mentioned in combination with the following function: decision makers.

Hire an experienced Domo developer

Training and incompany training Domo BI & Analytics

We organize various courses in the field of BI & Analytics but can also provide specific Domo training, for example as in-company. In these sessions, we examine diverse software solutions and their uses including Domo Business Intelligence, Domo Data Science, and Domo Data Visualization. Of course, we frame the training with the ideas of the intelligent, data-driven organization.

Summary: Domo Platform scores reasonably well

Domo has a minimal product portfolio with which it scores reasonably well in our BI & Analytics survey. Domo BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in many different sectors, and specializing in business intelligence.

About Passionned Group

logo of Passionned Group, the Domo BI & Analytics specialistPassionned Group is dedicated to Business Intelligence & Analytics and the implementation of BI & Analytics solutions. Our dedicated and passionate consultants help large and small governments and businesses to advance as intelligent, data-driven organizations.

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