Passionned Group™

Your organization made data-driven

We have been helping organizations with data-driven working, AI, KPIs, processes and Data Science for nearly 20 years. We make the right connections between technology, people, processes and decision making.

Get In Touch With Us

Your organization made data-driven

Photo of a happy customer

Very valuable, dynamic and achieved the desired instructive result in part because of the group interactions.

9,3 based on 34 reviews

view more reviews

Compare it to democracy: led by the people, and bureaucracy: led by the agency. So data democracy is simply led by data.

~ Daan van Beek

About us

Passionned Group is the specialist in designing and implementing data-driven, intelligent organizations. With a strongly growing number of passionate consultants, teachers and interim advisors, we help medium-sized and smaller organizations in the transition to a data-driven organization. Smarter working and digital transformation play a key role in this. Making an organization more intelligent is an exciting journey that makes our hearts beat faster every time. Learn more.

18+ years of experience

About us | Advice

What do we do?

We research, publish, teach, advise and do interim consulting. Our streamlined, data-driven train makes it easy for us to switch between theory and practice, between work force and management, and between IT & business.

Education | Courses | Training | Passionned Academy

Passionned Academy:

Education and training

The Passionned Academy offers courses and (in-company) training to help organizations work more efficiently through data analytics, continuous improvement, process optimization and AI.

Our offerings include strategy courses, Business Analytics training and continuous improvement training for employees at all levels. Our instructors are knowledgeable and experienced, rated an average of 8.8 by participants.

Learn More


Knowledge base:

Books, white papers and articles

Our knowledge base contains everything about data-driven working and smart organizations. Based on almost 20 years of experience. Take advantage of the publications on our website. Learn More


Independent consulting:

Sharp, objective and practical

We advise 100% independently on strategic topics, data-driven working and continuous improvement. We are keen on the subject matter and always practical. Learn More

Interim services

Interim management:

Hire temporary capacity

Passionned Interim offers flexibility in temporary capacity and expertise for data-driven solutions and IT projects. We deliver suitable candidates within 48 hours. Learn More

Benefits of intelligent, data-driven organizations

  • Happier customers and motivated staff
  • Use true KPIs for improvement
  • Apply machine learning for innovation
  • Align strategy and workfloor with dashboards
  • Are agile and less unwieldy
  • Realize annual savings in many areas
  • Sales and margins grow

Our three pillars

Our integrated approach with the three pillars allows us to be much more successful with our clients. If you invest in technology without a sharp vision and strategy, you burn money. If you invest in a new strategy without (the right) technology, you get bogged down. Et cetera. The three pillars form the trinity of intelligent, data-driven organizations.

1. Data-driven strategy

Leo Kerklaan, Associate Partner Performance ManagementWorking data-driven without proper direction and strategy is like sailing without a compass. You float around aimlessly and rudderless, without ever getting land in sight. Fixed components of a data-driven strategy are creating a strategy fmap, including data-driven scenario planning. You start working with true key performance indicators, SMART goals, and you work on performance management on a daily basis. You’ll keep working on refining your scorecards, solidifying your revenue model and visualizing everything with KPI dashboards.

Define Your Strategy

2. Data-driven technology

Daan van Beek, Managing DirectorWe are experienced specialists when it comes to deploying technology for the benefit of data-driven working. Technology then acts as a driver. Think of Business Intelligence, data warehouses, Artificial Intelligence, data mining, predictive analytics, big data analytics, internet of things, data science and machine learning. We operate 100% independently of BI software vendors and in the innovative Business Intelligence & Analytics guide we have provided an objective comparison of all major BI solutions. We provide independent BI advice, but you can also use us for interim assignments and implementations.

to Business Intelligence

3. Data-driven processes

Ko Achterberg, Associate Partner Process OptimizationEven if you have a carefully considered data-driven strategy and the technology works perfectly, your data-driven organization may not get off the ground or may stagnate. Why? If you don’t couple data-driven working with continuous improvement, disruption and innovation, your investment will yield little or nothing. People have to make data effective; a system won’t do it for you. Our areas of expertise are: continuous improvement, PDCA, process architecture, process thinking and process management.

To PDCA cycles

Improve the performance and increase the quality of services.

Fact sheet

Number of organizations serviced ___
Number of training courses ___
Number of participants trained ___
Overall customer rating 9.3
Number of consultants & teachers ___
Number of offices 3
Number of years active 18

Will our story make you happy as well?

Does our story and approach make you happy too? Then contact us quickly for more information.

Get In Touch With Us

Reviews about Your organization made data-driven

Robin Costers | 113 Suicide prevention | June 5, 2023

The support in the area of BI has been very valuable to 113. The way they were able to distinguish sense from nonsense and help in data mining for the benefit of our business is very valuable. Review about Business Intelligence Consultant.

contact us now
John S | VSO | February 1, 2023

The ETL & Data Integration Guide has been a great resource, full of information and insight into the top tools and companies on the market. The interactive report is drillable for deeper understanding, and links to tons of supporting information, videos, and news updates. I couldn't be happier with the Guide, and Daan has been available, responsive, and extremely helpful since I received it. 5-stars! Review about ETL & Data Integration Guide™ 2023.

order now
Hans ter Braak | Director | January 30, 2023

The book is very easy to read because it is written in clear language. That is what appealed to me the most. It is also a confirmation of the knowledge I have gained over the years in BI/AI projects. I think chapters 1 to 7 and section 9.2 form the core of the story, the topics of the remaining chapters are also described in less detail but in more of an overview of the latest trends. Review about Artificial Intelligence book.

order now
Peter Mulder | Information manager | January 30, 2023

What struck me, you didn't just take a detailed and structured approach, you took an exceptionally detailed and structured approach! What appealed to me is that I now have a very complete reference book in the field of BI and AI.

Point of improvement: if your target audience is also at the strategic management level, I would also add some kind of "management summary". Review about Data Science book.

order now
Alexander Proost | January 30, 2023

I am still fairly at the beginning because I want the material to be well absorbed, this means that I should not read it just before sleeping. Even though I am only on chapter 3 so far I find the book very interesting because it has a clear description and good practical examples. I also like the illustrations, this helps me to understand better while reading.

Even though I have not finished it yet, I have already recommended it to colleagues. If I find any points that could be improved I will pass them on to you. Review about Artificial Intelligence book.

order now
Show all reviews Write a review

Give your opinion on this product, article or service

This field is required!
This field is required!optional
This field is required!optional
This field is required!optional
This field is required!
Submit reviewThe form contains errors.

A selection of our customers

Become a customer with us now

Do you also want to become a customer of ours? We are happy to help you with data-driven working or other things that will make you smarter.

Daan van Beek - Business Partner


Business Partner

Contact me directly

Fact sheet

Number of organizations serviced ___
Number of training courses ___
Number of participants trained ___
Overall customer rating 9.3
Number of consultants & teachers ___
Number of offices 3
Number of years active 18