Your organization made data-driven
We have been helping organizations with data-driven working, AI, KPIs, processes and Data Science for nearly 20 years. We make the right connections between technology, people, processes and decision making.

Very valuable, dynamic and achieved the desired instructive result in part because of the group interactions.
9,3 based on 34 reviews
Compare it to democracy: led by the people, and bureaucracy: led by the agency. So data democracy is simply led by data.
~ Daan van Beek
About us
Passionned Group is the specialist in designing and implementing data-driven, intelligent organizations. With a strongly growing number of passionate consultants, teachers and interim advisors, we help medium-sized and smaller organizations in the transition to a data-driven organization. Smarter working and digital transformation play a key role in this. Making an organization more intelligent is an exciting journey that makes our hearts beat faster every time. Learn more.
18+ years of experience

What do we do?
We research, publish, teach, advise and do interim consulting. Our streamlined, data-driven train makes it easy for us to switch between theory and practice, between work force and management, and between IT & business.
Passionned Academy:
Education and training
The Passionned Academy offers courses and (in-company) training to help organizations work more efficiently through data analytics, continuous improvement, process optimization and AI.
Our offerings include strategy courses, Business Analytics training and continuous improvement training for employees at all levels. Our instructors are knowledgeable and experienced, rated an average of 8.8 by participants.

Knowledge base:
Books, white papers and articles
Our knowledge base contains everything about data-driven working and smart organizations. Based on almost 20 years of experience. Take advantage of the publications on our website. Learn More

Independent consulting:
Sharp, objective and practical
We advise 100% independently on strategic topics, data-driven working and continuous improvement. We are keen on the subject matter and always practical. Learn More
Interim management:
Hire temporary capacity
Passionned Interim offers flexibility in temporary capacity and expertise for data-driven solutions and IT projects. We deliver suitable candidates within 48 hours. Learn More
Benefits of intelligent, data-driven organizations
- Happier customers and motivated staff
- Use true KPIs for improvement
- Apply machine learning for innovation
- Align strategy and workfloor with dashboards
- Are agile and less unwieldy
- Realize annual savings in many areas
- Sales and margins grow
Our three pillars
Our integrated approach with the three pillars allows us to be much more successful with our clients. If you invest in technology without a sharp vision and strategy, you burn money. If you invest in a new strategy without (the right) technology, you get bogged down. Et cetera. The three pillars form the trinity of intelligent, data-driven organizations.
Improve the performance and increase the quality of services.
Fact sheet
Will our story make you happy as well?
Does our story and approach make you happy too? Then contact us quickly for more information.
Reviews about Your organization made data-driven
The support in the area of BI has been very valuable to 113. The way they were able to distinguish sense from nonsense and help in data mining for the benefit of our business is very valuable. Review about Business Intelligence Consultant.
contact us nowThe ETL & Data Integration Guide has been a great resource, full of information and insight into the top tools and companies on the market. The interactive report is drillable for deeper understanding, and links to tons of supporting information, videos, and news updates. I couldn't be happier with the Guide, and Daan has been available, responsive, and extremely helpful since I received it. 5-stars! Review about ETL & Data Integration Guide™ 2023.
order nowThe book is very easy to read because it is written in clear language. That is what appealed to me the most. It is also a confirmation of the knowledge I have gained over the years in BI/AI projects. I think chapters 1 to 7 and section 9.2 form the core of the story, the topics of the remaining chapters are also described in less detail but in more of an overview of the latest trends. Review about Artificial Intelligence book.
order nowWhat struck me, you didn't just take a detailed and structured approach, you took an exceptionally detailed and structured approach! What appealed to me is that I now have a very complete reference book in the field of BI and AI.
Point of improvement: if your target audience is also at the strategic management level, I would also add some kind of "management summary". Review about Data Science book.
I am still fairly at the beginning because I want the material to be well absorbed, this means that I should not read it just before sleeping. Even though I am only on chapter 3 so far I find the book very interesting because it has a clear description and good practical examples. I also like the illustrations, this helps me to understand better while reading.
Even though I have not finished it yet, I have already recommended it to colleagues. If I find any points that could be improved I will pass them on to you. Review about Artificial Intelligence book.