BESTSELLER: Data Science for Decision Makers™ - AI, BI, organization, people & technology handbook

We make organizations data-driven

We have been helping organizations with data-driven working, Artificial Intelligence, KPIs, PDCA, Business Intelligence and Data Science for nearly 20 years. We make the right connections between technology, people, processes and decision-making.

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Your organization made data-driven

Foto van een tevreden klantVery valuable, dynamic and achieved the desired instructive result in part because of the group interactions. Review about our Business Intelligence training.

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Compare it to democracy: led by the people, and bureaucracy: led by the agency. So data democracy is simply led by data.

~ Daan van Beek

About us

Passionned Group is the best at designing and implementing data-driven, intelligent organizations. With a fast-growing number of passionate consultants, teachers and interim advisors, we help medium-sized and smaller organizations in the transition to becoming a data-driven organization. Smarter working and digital transformation play a key role in this. Making an organization more intelligent is an exciting journey that makes our hearts beat faster every time. Learn more.

About us | Advice

What do we do?

We research, publish, teach, advise and do interim consulting. Our streamlined, data-driven way of working makes it easy for us to switch between theory and practice, between work force and management, and between IT & business.

Education | Courses | Training | Passionned Academy

Passionned Academy:

Education and training

Passionned Academy offers courses and (in-company) training to help organizations work more efficiently through data analytics, continuous improvement, process optimization, and AI.

Our offerings include strategy courses, Business Analytics training and continuous improvement training for employees at all levels. Our instructors are knowledgeable and experienced, rated an average of 8.8 by participants.

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Knowledge base:

Books, white papers and articles

Our knowledge base contains everything about data-driven working and smart organizations, based on almost 20 years of experience. Take advantage of the publications on our website. Learn More


Independent consulting:

Sharp, objective, and practical

We advise 100% independently on strategic topics, data-driven working, and continuous improvement. We are keen on the subject matter and always practical. Learn More

Interim services

Interim management:

Hire in a temporary capacity

Passionned Interim offers flexibility and expertise for data-driven solutions and IT projects. We will find you a suitable candidate in 48 hours. Learn More

Benefits of intelligent, data-driven organizations

  • Happier customers and motivated staff
  • Use of real KPIs for improvement
  • Machine learning applied for innovation
  • Strategy and workflow are aligned with dashboards
  • Agile and less unwieldy
  • Annual savings achieved in many areas
  • Growth of sales and margins

Our three pillars

Our integrated, three pillar approach allows us to be much more successful with our clients. If you invest in technology without a sharp vision and strategy, you burn money. If you invest in a new strategy without (the right) technology, you get bogged down, et cetera. The three pillars form the trinity of intelligent, data-driven organizations.

1. Data-driven strategy

Leo Kerklaan, Associate Partner Performance ManagementData-driven working without proper direction and strategy is like sailing without a compass. You float around aimlessly without ever seeing land. Fixed components of a data-driven strategy are creating a strategy map, including data-driven scenario planning. You start working with real key performance indicators, SMART goals, and you work on performance management on a daily basis. You’ll keep working on refining your scorecards, solidifying your revenue model and visualizing everything with KPI dashboards.

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2. Data-driven technology

Daan van Beek, Managing DirectorWe are experienced specialists when it comes to deploying technology for the benefit of data-driven working. Technology then acts as a driver. Think of Business Intelligence, data warehouses, Artificial Intelligence, data mining, predictive analytics, big data analytics, internet of things, data science and machine learning. We operate 100% independently of BI software vendors. In the innovative Business Intelligence & Analytics guide, we have provided an objective comparison of all major BI solutions. We provide independent BI advice, but you can also use us for interim assignments and implementations.

to Business Intelligence

3. Data-driven processes

Ko Achterberg, Associate Partner Process OptimizationEven if you have a carefully considered data-driven strategy and the technology works perfectly, your data-driven organization may not get off the ground, or may stagnate. Why? If you don’t couple data-driven working with continuous improvement, disruption and innovation, your investment will yield little to nothing. People have to make data effective; a system won’t do it for you. Our areas of expertise are: continuous improvement, PDCA, process architecture, process thinking, and process management.

To PDCA cycles

Improve performance and increase quality of services.

Fact sheet

training courses
people trained
customer satisfaction
consultants & teachers
years of experience

Does our story resonate with you?

Are you interested in our approach? Then contact us quickly for more information.

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A selection of our customers