3-day Business Intelligence training course

Bachelor’s levelOrganization & processesTechnology & peopleStrategy & governanceIncluding AI & machine learningRequest the brochure

Follow the 3-day interactive Business Intelligence training

In our Business Intelligence training you as a project leader, manager or employee, not only learn about the theory but also the practical Business Intelligence frameworks. Because only knowledge that you can (quickly) apply counts nowadays. You know that with the right KPIs, data analyses, and management information you could achieve better results. But you also notice that this is not easy in practice: people do not always “listen” to the dashboards and KPIs. With this Analytics course, you will become a master in Business Intelligence & Analytics and you will learn and master all the important facets of this beautiful profession. Request an in-company course here.

Business Intelligence training that clears up questions

CEO and lecturer Daan van Beek, author of the bestseller Data Science Book, will take you into the world of strategy, organizational control, data, KPIs, dashboards, data warehousing, Big Data, and data visualization, among other things, in this interactive Business Intelligence training. During this analytics training, you will get answers to the following questions:

  • What is the meaning and importance of Business Intelligence & Analytics, dashboards, algorithms, and good data architecture?
  • How do you perform a thorough information analysis, where and how do you find the best insights, how do you identify the most striking KPI examples and how do you get the business case for BI & Analytics completed?
  • With which project approach do you take the right steps and effectively manage risks?
  • How will you build a data warehouse that matches the needs of the business and the maturity level of the organization?
  • How should you deal with Big Data, a diversity of data sources, algorithms, and Predictive Analytics?
  • What effects can you expect from effective data visualization and what should you pay attention to when displaying information graphically?
  • How will you manage those BI success factors that drive higher business results?
  • How do you get all business managers and IT staff on board?
  • What functions and roles does a successful Business Analytics team have, what competencies do they have and how do you build a BICC?
  • Which BI tools are suitable for your situation and how do you build a future-proof BI infrastructure?

If you are faced with one or more of these questions, our in-company Business Intelligence training is the first step towards an intelligent, data-driven organization.

Contents of the Business Intelligence training

This practice-oriented Business Intelligence training provides bundled, immediately applicable knowledge to help you make BI a true success. You will also learn all the essential skills and techniques. During this interactive training, you will practice intensively – often in groups – applying the theory to your own situation. Over the course of three intensive days, participants are prepared for a leading and advisory role in the BI process.

DAY 1: Framework of concepts, basic principles, decisions, BI trends & governance

Icon of a data network structureOn the first day of this interactive Business Intelligence training, we explain the purpose behind management information. We also cover the principles of the Intelligent, Data-Driven Organization and discuss the most important BI trends. Next, we dive deeper into the importance of data quality, the data warehouse, Data Governance, and the 25 benefits of Business Intelligence. Throughout the day, we will showcase many BI applications and best practices from other organizations, bringing the theory to life. The following topics will be explored in depth on this first day:

Module 1: Conceptual Framework and Definitions

Being successful with BI starts with clear definitions and a strong conceptual framework. What is Business Intelligence? What is management information? What is Artificial Intelligence? What exactly does Big Data mean? Together with your classmates, you will explore the similarities and differences.

Additionally, the instructor will discuss the four key characteristics of intelligent, data-driven organizations. Finally, you will develop a vision for management information and BI, and begin to understand how to enable better decision-making in your own organization based on actionable data and insights.

Module 2: Practicing with data-driven decisions

Using a clear framework, you will work in groups to visualize the decisions within the primary processes of your organization. You will learn how to align BI directly with (operational) decision-making, significantly increasing the chances of success with Business Intelligence.

Module 3: Trends in BI & Analytics

What are the latest BI trends? You will learn more about (generative) AI, mobile Business Intelligence, Big Data, BI in the Cloud, blockchain, robotics, machine learning, synthetic data, and photography as the new universal language. In particular, we will zoom in on when best to apply these concepts and how the AI- and data-driven future might unfold.

Module 4: Data Warehouse & Data Governance

What is a data warehouse, and in what situations do you need one? What are the main goals of a data warehouse, and what should you consider when implementing it? When is a data lake needed, and what should it contain? The instructor also clearly explains the essentials of master data, metadata, architecture, data modeling, and data integration. Finally, the instructor presents the ideal BI architecture, where performance is fast, data quality is high, privacy by design is embedded, and users are highly satisfied.

Module 5: Improving data quality

What is the importance of good data quality, and which methods and (AI) tools are available to continuously improve it? How do you engage colleagues in understanding the value of high-quality data? What steps should you take to successfully manage the process of improving data quality?

At the end of the first day of this Business Intelligence training, you will understand the main principles and definitions of BI, AI, and data-driven working. After this intensive day, you’ll be ready for the second day, where you will take the next step: project management and creating a smart change plan for your own organization.

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DAY 2: BI project management, strategy, the roadmap, and the BI change plan

On the second day of this Business Intelligence training, you will dive into BI project management. The instructor will also guide you in developing a good data policy, defining a vision, formulating a solid BI strategy, setting a clear goal, and creating a BI roadmap. The focus is especially on the change management aspect and the roles of the main stakeholders: management, shop floor, process owners, and IT. How do you engage them, and how do you ensure lasting commitment and enthusiasm for Business Intelligence and AI? The following components will be covered during this day:

Module 6: How do you make the business case for BI?

Why is a business case important? You will be introduced to the key components of a strong business case and learn how to create one yourself, using best practices, process thinking, and the strategic, tactical, and operational decision-making within your organization.

Module 7: BI Project Management & Governance

You will learn about and recognize the different steps in a BI project, as well as how to successfully start, manage, and complete a Business Intelligence project. Various methodologies, such as Waterfall, Agile, and Scrum, will be discussed. You will also be introduced to the 10 most important project risks and pitfalls, along with different types of delivery models.

Module 8: Maturity in Business Intelligence

What levels of maturity and ambition can be distinguished within the Business Intelligence discipline? More importantly, how can you assess your own organization’s maturity, chart a growth path, and move toward a higher level of ambition? Finally, you will learn why and how to set up a Business Intelligence Competency Center (BICC) or Datalab.

Module 9: Create a change plan for BI

Together with the other participants, you will work in groups to develop a BI mission and a complete change plan for your own organization based on a defined vision. This forms the first step toward a Business Intelligence roadmap that you can present to your stakeholders after this BI course and further refine.

Module 10: BI Consulting Skills

What is the role of the modern BI consultant, and what is their scope of work? What dilemmas might a BI consultant or manager encounter? And which techniques and specific skills can be used to resolve them? The most important consulting skills for BI will be covered, helping your team evolve from a “report factory” into a professional team of well-rounded BI consultants.

By the end of this day, you will already be well-versed in the subject and able to apply the key elements of change when creating a BI roadmap. This Business Intelligence course not only outlines the theoretical frameworks but also gives you the opportunity to practice and immediately provides the practical tools you need.

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DAY 3: KPIs, information analysis, BI process, data visualization & BI success

Icon of a data dashboardThe final day of this Business Intelligence training focuses entirely on the user side of BI. The instructor will cover the complete BI process, the creation of flawless KPIs, the “1 million euro insights,” and improving the User Experience (UX), particularly through effective data visualization. All 15 steps of the Business Intelligence process listed below will be discussed:

Illustration of the BI cycleFigure 1: The fifteen steps of the Business Intelligence process

You will also be introduced to the Business Intelligence framework that delivers the right insights to the right people, based on organizational roles, without unnecessary detours. At the same time, the success factors and pitfalls for Business Intelligence will be discussed one by one. During the third training day, you will learn more about the following topics:

Module 11: Business Intelligence as a Process

BI is still often seen as just software or a tool. But in reality, it is a process with a learning loop designed to enable better and better decision-making. You will get to know in detail the fifteen steps for processing, analyzing, distributing, and especially using information effectively. Which steps are the most critical, and why? How does modern technology support these steps? How can you recognize when the process is stalling in your organization, and how can you prevent it?

Module 12: Information Analysis & Determining KPIs

You will be thoroughly introduced to the four main methodologies for information analysis to identify and determine the most essential BI content:

  1. Strategy-driven
  2. Process-driven
  3. Data-driven
  4. Market-driven

Together with other participants, you will work on an assignment to ultimately create a multidimensional model with metrics and dimensions. However, metrics alone are not true, real KPIs. How do you identify and define the real KPIs for your organization, and how do you determine the 1 million euro insights? Participants will work on this in groups. We will also explore in detail the relationship between KPIs, Big Data, and Artificial Intelligence.

Module 13: Enhance User eXperience (UX)

You will learn how to improve the ease of use and appeal of information through powerful data visualization techniques and dashboards. What psychological effects and cognitive frameworks should you consider? What lessons can we draw from the BBC documentary “How to Make Better Decisions” featuring Nobel laureate Daniel Kahneman? The instructor will also highlight the main biases that can cloud our perceptions and hinder objective thinking. Additionally, we will discuss why information must be actionable – and how to achieve that.

Module 14: Organizational Roles & BI Frameworks

You will learn how to define insights once and make them suitable and reusable for various organizational roles. Additionally, you will become familiar with a smart, directly applicable model for information distribution – so you won’t be burdened with an arsenal of hundreds or even thousands of reports and dashboards.

Module 15: Make BI a Big Success

How do you make BI a big success in your organization? That is not only the common thread throughout this BI training but also the key question in the final module. What are the 12 most critical success factors for achieving success with BI, and which four are the most decisive? What should you specifically focus on in your situation, and where can you start making improvements? Of course, it all begins with how you define success. You’ll also learn why analytics, alignment, agility, and continuous improvement are closely connected.

At the end of the final day of this 3-day Business Intelligence training course, you will receive final tips from the instructor. After a short evaluation session, you will be awarded your certificate and a digital badge for LinkedIn.

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Discover the success factors of Business Intelligence

Our three-day Business Intelligence course covers both the business and technical aspects of Business Intelligence. Topics include KPIs, analytics, Big Data, (generative) Artificial Intelligence, the data warehouse, data quality, the BICC, BI project management, data visualization, BI strategy, and change management. Most importantly, you will gain in-depth insight into the success factors of Business Intelligence and the 101 steps to BI success.

Bonus material: BI templates

Icon of a man looking at dataAfter completing the BI training, you will receive a set of more than eight useful Business Intelligence templates free of charge to help you organize your BI projects even more efficiently and effectively. The use of these templates will be explained in detail during the training.

How do you implement successful BI process improvements?

In three intensive days, all business intelligence elements necessary for successful BI and process improvement are covered. People who have completed our three-day Business Intelligence training are in an excellent position to take the right steps in their business intelligence project and choose the right implementation route for their organization.

Illustration of a Business Intelligence framework
Figure 2: The Business Intelligence framework that we will go through step by step during this Business Intelligence course.

All blocks will be covered in detail during this interactive and practical analytics training. You will learn the difference between information and data. The instructor also gives you a thorough insight into KPIs, standards and the necessary Business Intelligence wisdom to work on better decision-making and performance for your organization based on facts and data.

Interactive training Business Intelligence

During each training day, group discussions take place and you work in groups on practical assignments. This creates an optimal mix between learning and doing. Upon completion of this unique Business Intelligence training, participants receive a certificate and a signed copy of the bestseller ‘Data Science Book‘.

Additional information on this BI training course

This Business Intelligence course is offered in-company. Some of the attributes are listed below:

higher education level
VAT exempt
no study load

interactive & practical
certified digital certificate
from 9:00 to 17:00

This course is also offered in Dutch as a part of a 10-day Master of Data Science track and CBIP certification.

Become a Business Intelligence professional

Who is this BI & Analytics course intended for?

For anyone involved in a BI project, our Business Intelligence training provides valuable guidance. Our BI & Analytics training is especially popular among: (future) business intelligence project leaders, project managers, Business Intelligence managers, IT managers, business analysts, BI employees, (business) controllers, Chief Data Officers, CIOs, and business managers.

Learning objectives achieved at the end of this BI course

  • You will know the key benefits and success factors of BI
  • You will have mastered both the business and technical aspects of BI
  • You will have an indication of your organization’s BI maturity
  • You will develop in groups a complete BI vision and plans
  • You will be able to make a sound business case for BI
  • You will know how to develop a Business Intelligence roadmap
  • You will know how to formulate flawless KPIs for your business
  • You will know how effective data visualization works
  • You will be able to assess which BI tools are relevant to you
  • You will have gained insight into the critical success factors for BI

Register here for our Business Intelligence training

Through our registration form you can directly register for a Business Intelligence training in-company. If you have any questions about our 3-day training in BI & Analytics, please contact us directly.

About the lecturer

Daan van beekLecturer and consultant Daan van Beek MSc, author of the “Data Science Book” has more than 20 years of experience as a Business Intelligence consultant, program manager and trainer. This 3-day Business Intelligence training course was designed by him ten years ago and is constantly refined and perfected. Daan also teaches in India, New York, Kuala Lumpur, Singapore and Suriname. In the Netherlands, he teaches Business Intelligence & AI at the RC program at TIAS. He studied Administrative Information Science and Artificial Intelligence (AI) in Rotterdam and London.

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Reviews about Business Intelligence Training

Koen Roks | WVS: Great training!

René van der Toorn | PZEM: A good and clear understanding of the content of BI and everything involved in making BI take root in an organization. Also, how to make BI grow within an organization.

Verified Participant | Mijzo: My opinion is that this training is more suited for people who already have a solid foundation of BI, as I believe that’s when you can get the most out of it. I don’t really see it as a course for gaining basic knowledge. Because of that, I can’t properly assess the content.

Harm van Engeldorp Gastelaars | Foodbyte: It is a clear and comprehensive Business Intelligence course that covers everything related to BI and data-driven working from start to finish.

Jolanda van der Wardt | CAMOT B.V.: A good, inspiring comprehensive training that provides a complete overview of BI in a short time, covering everything from technology to organizational change, with practical applications, new developments, and plenty of interaction.

Merel Visser | The Creating Blackbird: You are guided in a calm manner from the basics of BI, through visualizations, to success factors, with group exercises along the way. A good mix of people from different sectors, each bringing diverse perspectives.

Edwin Nagelvoort | Nagelvoort IT Management: Excellent, lots of variation between practice and theory. You continue to fascinate us and the course gives us food for thought. I was able to zoom in or delve more deeply into certain topics. Many thanks Daan!

Claudia Vissers | Gebroeders Blokland Development and Construction BV: Educational training with an enthusiastic trainer.

Sander Heesterbeek | Iknl: Good insight into BI. It's realistic and practical, you can immediately apply to your organization.

Herwin Broenink | ELIX: Very good format. The variety of theory and assignments was pleasant. The theory was applied to participants' companies thus learning different methods and views was nice. In terms of content, the first day was less in line with what I was looking for than the last two. I found the second day and especially the last day very valuable.

Harold ten Hove | Ten Hove Informatie Systematiek: The practical examples accompanying the theory and interaction with the participant group makes you stay actively involved, and develop an understanding of all roles within the bi process

Bruno Tuijt | Centrient Pharmaceuticals: Good for starters, clear, useful handles and tools. Review of Business Intelligence training .

Surrendra Santokhi | Local Government: Informative and well connected to new developments. Review on Business Intelligence training.

Harmen Weuring | SSC Espria: Super meaningful and many tangents to the challenges facing our organization. Review on Business Intelligence training.

Armand Vaessen | Real Estate Company: Good overview of Business Intelligence and perspective: BI is not set in stone. Room for discussion and nuance. Excellent and very enlightening on the essentials. Confident given the instructor's experience.

Nico de Jonge | ABN AMRO Lease: I was able to immediately apply my acquired knowledge in practice. I would definitely recommend Business Consultants in all industries to take the Business Intelligence course at Passionned Group. I found it extremely successful.