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Looker BI & Analytics

Below we show a concise summary of our recently updated, independent BI & Analytics research on the software vendor Looker and its portfolio of products (such as LookML, Looker API and LookML Dashboards). Looker BI & Analytics scores better in our survey than Yellowfin but slightly worse than InetSoft. Looker is outstanding in BI infrastructure and the least strong in artificial intelligence. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of Looker Data Analytics, and present them by component (BI, Big Data, data analytics, AI and data science). We also point out the highlights of the main products such as LookML, Looker API and LookML Dashboards et cetera.

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How does Looker BI & Analytics score on certain components?

Score of Looker Data Analytics software.Figure 1: The pros and cons of the software vendor Looker BI & Analytics. A maximum of 100% can be obtained. Source: the BI & Analytics Guide 2022. Do you want more information about the survey structure? Click here to download this guide.

In our survey we looked in detail at the various software products of Looker software. More than 690 evaluation criteria were examined. The visualization below gives good insight into the strengths and weaknesses of Looker Data Analytics. Please note that Passionned Group is 100% independent of the suppliers in the research. We are not a reseller, we do not make deals or have done business with the supplier. Among other things, we help and advise companies in the proper selection of BI tooling.

The Looker analysis was conducted by collecting a lot of public big data and from there it was extensively analyzed. More than 3,976 documents have reviewed from Looker in recent years. In this analysis process both algorithms and the critical eye of a senior BI expert played a key role in drawing conclusions.

Looker and their complete BI & Analytics product portfolio

Looker knows (a minimum of) 13 products in the realm of BI & Analytics. Starting with the most popular product of Looker BI & Analytics we list the most important products below:

What is Looker Data Analytics?

Other names by which this software product is known: Looker Business Intelligence, Looker BI

Under this heading, we provide a description of Looker Data Analytics, including some of its features and any related products. This product group consists of LookML, Looker API, LookML Dashboards, Looker Platform, Looker Blocks, Looker Server, Looker Retail, Looker Embedded Analytics, Looker Data Modeling, Looker Marketing Analytics, Looker Web Analytics and Looker Digital Marketing. The Looker Data Analytics can be best defined by the following features:

Are you curious about all the functionalities (100+) of Looker Data Analytics? Download directly our BI & Analytics Guide™ 2022 here.

Lacking capacity and want to hire an experienced Looker Data Analytics consultant?

Do you want to hire a freelance Looker Data Analytics developer who can do a mountain of work for you and implement an Looker Data Analytics application? Or do you want to develop an application for one of the related products like LookML and Looker Platform? You can do so using our interim services. Indeed, hiring Looker Data Analytics developers is not always necessary and sometimes even inconvenient. Leave a message here and we will explore the possibilities of cooperation with you.

Screen shot of Looker Data Analytics software.
Picture of Looker Data Analytics tools.
Looker Data Analytics in action
Figure 2, 3 and 4: These three images give a first impression of Looker Data Analytics. Click on the image to enlarge it.

What is LookML?

In this paragraph, we portrait LookML, including some of its features and any related products. This product / group of products can be characterized by the following functionalities:

Do you want to know everything about all elements (100+) of LookML? Download the BI & Analytics Guide™ 2022 here.

Screen shot of LookML software.
Picture of LookML tools.
LookML in action
Figure 5, 6 and 7: Various figures show the operation of LookML. Click on the image to enlarge it.

What is Looker API?

Under this heading, we report the (main) characteristics of Looker API, including some of its features and any related products. This product / group of products can be best defined by the following characteristics:

Are you curious about all characteristics (100+) of Looker API? Download directly our BI & Analytics Guide™ 2022 here.

Screen shot of Looker API software.
Picture of Looker API tools.
Looker API in action
Figure 8, 9 and 10: Overlying figures show the operation of Looker API. Click on an image to magnify.

What is LookML Dashboards?

Under this heading, we describe LookML Dashboards, including some of its features and any related products. This product / group of products can be best defined by the following functionalities:

Are you now curious about all properties (100+) of LookML Dashboards? In that case open the BI & Analytics Guide™ 2022 here.

Screen shot of LookML Dashboards software.
Picture of LookML Dashboards tools.
LookML Dashboards in action
Figure 11, 12 and 13: Overlying images illustrate the functionality of LookML Dashboards. Click on the image to make it bigger.

What is Looker Platform?

In this section, we provide a description of Looker Platform, including some of its features and any related products. This product / group of products can be best characterized by the following features:

Do you want to know the intricacies of all characteristics (100+) of Looker Platform? Then download our BI & Analytics Guide™ 2022 here.

Screen shot of Looker Platform software.
Picture of Looker Platform tools.
Looker Platform in action
Figure 14, 15 and 16: Overlying images illustrate the functionality of Looker Platform. Click on an image to enlarge it.

What is Looker Blocks?

In this paragraph, we report the (main) characteristics of Looker Blocks, including some of its features and any related products. This product can be defined by the following features:

Do you want to know everything about all elements (100+) of Looker Blocks? Then download our BI & Analytics Guide™ 2022 here.

Screen shot of Looker Blocks software.
Picture of Looker Blocks tools.
Looker Blocks in action
Figure 17, 18 and 19: Several images show the operation of Looker Blocks. Click on the image to magnify.

What is Looker Server?

We don’t reveal everything here but, in this paragraph, we provide a description of Looker Server, including some of its features and any related products. Looker Server can be best characterized by the following features:

Are you now curious about all the functionalities (100+) of Looker Server? Download the BI & Analytics Guide™ 2022 here.

Screen shot of Looker Server software.
Picture of Looker Server tools.
Looker Server in action
Figure 20, 21 and 22: Overlying figures show the operation of Looker Server. Click on the image to magnify.

What is Looker Retail?

In this paragraph, we provide a description of Looker Retail, including some of its features and any related products. The product Looker Retail can be best characterized by the following characteristics:

Are you curious about all the functionalities (100+) of Looker Retail? Then order the BI & Analytics Guide™ 2022 here.

What is Looker Embedded Analytics?

In this paragraph, we provide a description of Looker Embedded Analytics, including some of its features and any related products. The Looker Embedded Analytics can be best characterized by the following functionalities:

Are you now curious about all properties (100+) of Looker Embedded Analytics? Open the BI & Analytics Guide™ 2022 here.

What is Looker Data Modeling?

In this paragraph, we provide a description of Looker Data Modeling, including some of its features and any related products. This product can be best characterized by the following properties:

Do you want to know the intricacies of all features (100+) of Looker Data Modeling? In that case order the BI & Analytics Guide™ 2022 here.

Screen shot of Looker Data Modeling software.
Picture of Looker Data Modeling tools.
Looker Data Modeling in action
Figure 23, 24 and 25: Overlying figures show the operation of Looker Data Modeling. Click on an image to magnify.

What is Looker Marketing Analytics?

In this paragraph, we describe the key elements of Looker Marketing Analytics, including some of its features and any related products. This product can be characterized by the following characteristics:

Do you want to know the intricacies of all the functions (100+) of Looker Marketing Analytics? Download the BI & Analytics Guide™ 2022 here.

What is Looker Digital Marketing?

In this part, we describe Looker Digital Marketing, including some of its features and any related products. The Looker Digital Marketing can be characterized by the following functionalities:

Do you want to know the intricacies of all the functions (100+) of Looker Digital Marketing? Then order the BI & Analytics Guide™ 2022 here.

Innovations of Looker Data Analytics-tools and the version history

Lately, we see a positive trend when it comes to BI & Analytics functionality and support for various platforms and data sources. The latest added ‘gadgets’ are in the areas of BI infrastructure > scalability > cloud platform, data connectivity > Informix and data connectivity > ADWC.

We reviewed Looker’s latest updates of its product portfolio. Below you can see the respective version numbers of all the ones known to us BI & Analytics products of Looker:

Behind each product we mention the version numbers, the older the version the more backward the version is in the list.

What are the licensing costs of LookML, Looker API and LookML Dashboards?

It is difficult to determine exactly what a license of LookML, Looker API and LookML Dashboards costs because it depends on the country, the number of users (also consider the amount of CPUs for server versions), the connectors to data sources, and at what point in the year you request a quote. And before the end of a fiscal quarter of Looker, you may be able to look forward to a decent discount. In addition, we recommend running the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of LookML, Looker API and LookML Dashboards may not be the single largest expense, but maintenance and support can certainly put quite a strain on your annual budget.

What makes Looker BI & Analytics unique compared to other BI platforms

In our study, we see that Looker in the field of BI & Analytics software has several specific features which emerged distinctively in our research. This makes Looker Data Analytics more or less unique: API authentication and funnel chart.

The advantages and disadvantages of Looker Data Analytics

Tag cloud of the Looker Data Analytics tools.Figure 26: Tag cloud of the strengths and weaknesses of Looker BI & Analytics

In the following paragraphs, we name all the advantages and disadvantages of Looker BI & Analytics, LookML, Looker API and LookML Dashboards, et cetera. The listing in the following paragraphs is subject to change, because: Looker can currently work to improving existing and developing new functionality at this time (such as support for Linux, Esri, MDX, OLE DB, visual analytics, data mart, Solaris, Apache Tomcat, AIX and gantt chart). It may also be that a feature has not yet been adequately described.

Share your experience with Looker BI & Analytics

Report your experience with Looker BI & Analytics here. Your observations may then be taken into consideration in an even better assessment of the performance of Looker Data Analytics.

1. Looker BI Infrastructure

52%

The vendor Looker has a good rating in our objective BI & Analytics survey on the section ‘BI Infrastructure’. The score amounts to 52%, relative to other vendors. The following criteria were used: infrastructure, repository, open source, web services, web server, hybrid cloud and operating systems. In total, we examined 166 criteria in this category. Would you like to delve further into the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide 2022.

2. Looker Business Intelligence

50%

The vendor Looker has a good score in our current BI & Analytics survey on the section ‘Business Intelligence’. The score amounts to 50%, relative to other vendors. We used the following selection criteria: reporting and business intelligence platform. In doing so, we looked at the following five products: Looker Platform, Looker Blocks, Looker API, Looker Data Analytics and Looker Server. In total, we examined 75 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Business Intelligence’? Then download here our BI & Analytics Guide 2022. Or take a deep dive in the following content:

3. Looker Data Connectivity

50%

Looker has a good score in our current BI & Analytics survey of the theme ‘Data Connectivity’. The company scores 50% on this topic, compared to other vendors. We looked at the following criteria, among others: Sharepoint, Salesforce, Teradata, Amazon Redshift, PostgreSQL, Google BigQuery and Microsoft Excel. In total, we examined 95 features within this discipline. Would you like to learn more about the topic ‘Data Connectivity’? Then download here our BI & Analytics Study 2022.

4. Looker Performance Optimization

48%

Looker has a moderate rating in our independent BI & Analytics survey on the subject ‘Performance Optimization’ with a score of 48%, relative to other vendors. The following criteria were used: parallel processing, materialized views, data pipelines and cache settings. In total, we examined 29 criteria in this category. Would you like to learn more about the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide 2022.

5. Looker Data Integration

40%

The company has a moderate performance in our 100% vendor-independent BI & Analytics survey of the theme ‘Data Integration’. The score amounts to 40%, relative to other vendors. We looked at the following criteria, among others: data warehousing, data virtualization, data integration platform, data wrangling, cross-database joins and Extract-Transform-Load. In total, we examined 83 criteria in this category. Would you like to learn more about the topic ‘Data Integration’? Then download here our BI & Analytics Guide 2022.

6. Looker Data Discovery

40%

Looker has a moderate performance in our independent BI & Analytics survey on the subject ‘Data Discovery’ with a score of 40%, compared to other vendors. We looked at the following criteria, among others: time series, standard deviation, data storytelling and share insights. In total, we examined 394 criteria in this category. Would you like to learn more about the topic ‘Data Discovery’? Then download here our BI & Analytics Study.

7. Looker Data Governance

38%

Looker has a moderate performance in our 100% vendor-independent BI & Analytics survey of the theme ‘Data Governance’ with a score of 38%, relative to other vendors. We looked at the following criteria, among others: data management, data quality and data catalog. In total, we examined 82 criteria in this category. Would you like to delve further into the topic ‘Data Governance’? Then download here our BI & Analytics Guide 2022.

8. Looker Self-service BI

35%

The company has a moderate performance in our independent BI & Analytics survey on the subject ‘Self-service BI’ with a score of 35%, relative to other vendors. We looked at the following criteria, among others: self-service data preparation, self-service reporting, self-service analysis, self-service data discovery, self-service data visualization and self-service data analytics. In total, we examined 16 selection criteria within this main theme. Would you like to learn more about the topic ‘Self-service BI’? Then download here our BI & Analytics Guide 2022.

9. Looker Real-time Analytics

32%

The vendor Looker has a moderate rating in our 100% vendor-independent BI & Analytics survey on the section ‘Real-time Analytics’ with a score of 32%, relative to other vendors. We looked at the following criteria, among others: real-time, real-time data, near real-time, real-time insights, real-time data warehousing, real-time big data and real-time streaming data. In total, we examined 20 criteria in this category. Would you like to learn more about the topic ‘Real-time Analytics’? Then download here our BI & Analytics Guide 2022.

10. Looker Big Data

32%

The vendor Looker has a moderate rating in our current BI & Analytics survey on the section ‘Big Data’ with a score of 32%, relative to other vendors. The following criteria were used: streaming, unstructured data, sensors, Blob storage, sensor data, big data integration and big data processing. In total, we examined 58 criteria in this category. Would you like to learn more about the topic ‘Big Data’? Then download here our BI & Analytics Guide 2022. Or take a deep dive in the following content:

11. Looker Analytics

29%

The vendor Looker has a poor performance in our objective BI & Analytics survey on the section ‘Analytics’. The score amounts to 29%, relative to other vendors. We looked at the following criteria, among others: analytics platform and process analytics. In doing so, we looked at the following five products: Looker Platform, Looker Blocks, Looker API, Looker Data Analytics and Looker Server. In total, we examined 127 criteria in this category. Would you like to learn more about the topic ‘Analytics’? Then download here our BI & Analytics Study 2022.

12. Looker Mobile Business Intelligence

28%

The vendor Looker has a poor score in our objective BI & Analytics survey on the subject ‘Mobile Business Intelligence’ with a score of 28%, relative to other vendors. We looked at the following criteria, among others: push notification, mobile server, mobile analytics, mobile dashboards and mobile push notifications. In total, we examined 11 criteria in this category. Would you like to go into more depth with the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Study 2022.

13. Looker Decision Management

28%

The company has a poor performance in our 100% vendor-independent BI & Analytics survey on the subject ‘Decision Management’ with a score of 28%, relative to other vendors. We looked at the following criteria, among others: performance management, decision-making platform, decision support, enterprise decision management and real-time decisioning. In total, we examined 30 features within this discipline. Would you like to learn more about the topic ‘Decision Management’? Then download here our BI & Analytics Guide.

14. Looker Multidimensional Models

24%

The company has a poor performance in our 100% vendor-independent BI & Analytics survey on the section ‘Multidimensional Models’ with a score of 24%, relative to other vendors. We looked at the following criteria, among others: OLAP, DAX, MOLAP, ROLAP and tabular data models. In total, we examined 16 criteria in this category. Would you like to delve further into the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide.

15. Looker Artificial Intelligence

23%

The vendor Looker has a poor score in our objective BI & Analytics survey on the subject ‘Artificial Intelligence’ with a score of 23%, relative to other vendors. We considered the following factors: machine learning, R, algorithms, natural language processing, linear regression, business rules and cognitive services. In total, we examined 171 selection criteria within this main theme. Are you planning to specialize further in the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Guide 2022.

Looker software is most used by…

The BI & Analytics software from Looker is most often mentioned in combination with the following function: data analysts.

Education and training course Looker BI & Analytics

We provide various training courses in the field of BI & Analytics but can also provide specific Looker training, for example as incompany. Then think about the following software: LookML, Looker API and LookML Dashboards. Of course we color such a training with the ideas of the intelligent, data-driven organization.

Final Verdict: Looker Data Analytics scores reasonably well

Looker has a extensive product portfolio with which it scores reasonably well in our BI & Analytics survey. Looker BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in a few sectors, and has developed best in BI infrastructure.

About Passionned Group

logo of Passionned Group, the Looker BI & Analytics specialistPassionned Group specializes in 100% independent BI & Analytics consulting and the implementation of BI & Analytics solutions. Our dedicated and passionate consultants help large & small organizations to advance as intelligent, data-driven organizations.

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Fact sheet

Number of organizations serviced
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Number of training courses
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Number of participants trained
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Overall customer rating
8.9
Number of consultants & teachers
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Number of offices
3
Number of years active
17
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