Location Analytics | Yellowfin 7.1 | Location-based insights

Yellowfin now contains location analytics

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Passionned Group is a leading analyst and consultancy firm specialized in Business Analytics and Business Intelligence. Our passionate advisors assist many organizations in selecting the best Business Analytics Software and applications. Every two years we organize the election of the smartest company.

Conducting location analytics on the fly, that’s what Yellowfin 7.1 is all about. The latest version of this BI platform will be available at the end of August. Glen Rabie, CEO of Yellowfin, says about this product: “World-class location analytics has never been simpler.”

Around 80 percent of corporate data has an element of location

Yellowfin contains now location analyticsYellowfin thinks it is vitally important for organizations to be able to easily map this information, in their opinion the difficulty of obtaining contextual location-sensitive information, map layers, geometry and GIS data has held many organizations back. Merging location-based and traditional Business Intelligence information will provide context to business data.

Discover rich location-based insights quickly

The three main improvements in Yellowfin 7.1 are ‘beautiful base layers’ with which users can create multi-layered maps without sourcing WMS layers, ‘geocoding to zip code level’ so users can geocode address data on the fly and ‘geographic data enrichment’ which means demographic data has been added into the product to give users the ability to quickly discover rich location-based insights.

Yellowfin 7.1 in our Business Intelligence Tools Survey

Additional and more up-to-date information on the offering of Yellowfin is available in our 100% vendor independent Business Intelligence Tools Survey 2019.

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