ThoughtSpot BI & Analytics
On this page we present a brief excerpt of our 100% vendor-independent BI & Analytics survey about the software vendor ThoughtSpot and its product range (such as ThoughtSpot Embrace and SpotIQ). ThoughtSpot BI & Analytics scores better in our survey than Infor but slightly worse than Hitachi. ThoughtSpot is outstanding in self-service BI and the least strong in multidimensional models. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of ThoughtSpot Business Intelligence, and present them by component (Business Intelligence & Analytics, big data, data analytics, AI and data science). We also point out the features of the product portfolio such as ThoughtSpot Embrace and SpotIQ et cetera.

- 100% objective assessment
- Interactive guide with training videos
- Compare ThoughtSpot on 250+ criteria
- Applied worldwide for tool selection
Gather objective knowledge about ThoughtSpot Embrace and SpotIQ
How does ThoughtSpot BI & Analytics score on certain components?
Figure 1: Scorecard of the BI provider ThoughtSpot. The best supplier on a particular topic gets a maximum of 100 percent. Source: the BI & Analytics Guide 2023. Do you want to take a deep dive into the survey structure? Click here to download this guide.
In our survey we also analyzed the various tools of ThoughtSpot software. We examined no less than 710 aspects. The chart to the right shows Compared to key competitors what the strengths and weaknesses are of ThoughtSpot Business Intelligence. Please note that Passionned Group is 100% independent of the suppliers in our guide. We do not sell licenses, we do not make deals or have done business with the supplier. Among other things, we help and advise companies in the proper selection of BI tooling.
The ThoughtSpot analysis was compiled by collecting a lot of public big data and from there it was thoroughly analyzed. More than 3,729 documents have been scanned from this software vendor in recent times. In this analysis process both algorithms as a senior expert played a key role in finalizing the validation process.
In our 100% vendor-independent BI & Analytics Guide we have collected all the ins and outs of ThoughtSpot BI & Analytics for you. You get access to hundreds of (shorter) trainings, tech talks, lectures, demos, tutorials, and so on and always have the latest BI & AI news. This mini-course also assists you in strengthening your knowledge about BI & Analytics. Download now.
ThoughtSpot and their complete BI & Analytics product portfolio

The software company ThoughtSpot carries (a minimum of) 3 products in the realm of BI & Analytics. Based on relevance we list the products below:
What is ThoughtSpot Business Intelligence?
We don’t reveal everything here but, in this paragraph, we provide a description of ThoughtSpot Business Intelligence, including some of its features and any related products. This product group consists of ThoughtSpot Embrace and SpotIQ. This product can be best defined by the following functionalities:
- analytics
- business intelligence
- artificial intelligence > algorithms
- artificial intelligence > data mining
- data connectivity > Microsoft Teams
- analytics > manufacturing analytics
- BI infrastructure > repository
- artificial intelligence > natural language processing > natural language
- data discovery > analysis
Do you want to know everything about all the functionalities (100+) of ThoughtSpot Business Intelligence? In that case order the BI & Analytics Guide™ 2023 here.
Are you considering hiring an expert in ThoughtSpot Business Intelligence?
Do you want to hire a freelance ThoughtSpot Business Intelligence developer who can help you get started and implement an ThoughtSpot Business Intelligence application? Or do you want to develop an application for one of the related products like SpotIQ? Our specialists are happy to assist you. Indeed, hiring ThoughtSpot Business Intelligence developers is sometimes cumbersome and expensive. Leave a message here and we will explore the possibilities of cooperation with you.



What is ThoughtSpot Embrace?
Other names by which this software product is known: Embrace
In this paragraph, we describe ThoughtSpot Embrace, including some of its features and any related products. The product ThoughtSpot Embrace can be best characterized by the following characteristics:
- analytics
- data connectivity > Teradata
- data connectivity > Amazon Redshift
- data integration > data warehousing
- data integration > data warehouse
- data connectivity > Google BigQuery
- data discovery > analysis
- artificial intelligence
- data integration > data warehouse > cloud data warehouse
- BI infrastructure > scalability > Amazon Web Services
Are you curious about all characteristics (100+) of ThoughtSpot Embrace? Download the BI & Analytics Guide™ 2023 here.
What is SpotIQ?
In this section, we portrait SpotIQ, including some of its features and any related products. This product / group of products can be best characterized by the following characteristics:
- data discovery > analysis
- analytics
- artificial intelligence > algorithms
- artificial intelligence > R
- artificial intelligence > machine learning
- business intelligence
- analytics > analytics platform
- BI infrastructure > Application Programming Interface > REST APIs
- analytics > advanced analytics
Are you curious about all elements (100+) of SpotIQ? Then download our BI & Analytics Guide™ 2023 here.
Innovations of ThoughtSpot Business Intelligence-tools and the version history
Recently, we see a positive evolution in relation to BI & Analytics functionality and support for various platforms and data sources. The latest innovations are in the areas of self-service BI > self-service reporting, analytics > banking analytics and data discovery > data visualization > funnel chart.
We reviewed ThoughtSpot’s most recent releases of the total product range. Below you can see the successive versions of all the ones known to us BI & Analytics products of ThoughtSpot:
- ThoughtSpot Business Intelligence: 8.8.1 6.1
Behind each product are the version numbers, the most recent updates are listed first.
What are the licensing costs of ThoughtSpot Embrace and SpotIQ?
It is difficult to determine exactly what a license of ThoughtSpot Embrace and SpotIQ costs because it depends on the country, the number of users (also consider the amount of CPUs for server versions), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of ThoughtSpot’s fiscal quarter, you may be in for a decent discount. In addition, it makes sense running the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of ThoughtSpot Embrace and SpotIQ may not be the single largest expense, but maintenance and support do return each year.
What makes ThoughtSpot BI & Analytics innovative
In our study, we see that ThoughtSpot in the field of BI & Analytics software has several specific features which may be the deciding factor in purchasing. This makes ThoughtSpot Business Intelligence more or less unique: life sciences analytics, regression line, KPI charts, banking analytics and column charts.
The advantages and disadvantages of ThoughtSpot Business Intelligence
Figure 5: Tag cloud of the developed and less developed aspects of ThoughtSpot BI & Analytics
In the following paragraphs, we name all the advantages and disadvantages of ThoughtSpot BI & Analytics, ThoughtSpot Embrace and SpotIQ, et cetera. The listing in the following paragraphs is subject to change, because: ThoughtSpot wants to gain a better position in the market, of course, and works continuously to improving existing and developing functionality that closes the gaps in the product portfolio at this time (such as support for Sharepoint, CRM, OLAP, native, Impala, cube, big data analytics, SQL database, iOS and scalability).
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1. ThoughtSpot Self-service BI
The company has a moderate performance in our objective BI & Analytics survey on the section ‘Self-service BI’. The score amounts to 33%, compared to other vendors. However, this is one of the best engineered parts of ThoughtSpot. We used the following selection criteria: self-service data preparation, self-service reporting, self-service data discovery, self-service data analytics, self-service data visualization and self-service data exploration. In total, we examined 14 aspects in this category. Would you like to go into more depth with the topic ‘Self-service BI’? Then download here our BI & Analytics Guide 2023.
2. ThoughtSpot BI Infrastructure
ThoughtSpot has a moderate rating in our objective BI & Analytics survey on the subject ‘BI Infrastructure’. The company scores 30% on this topic, compared to other vendors. The following criteria were used: infrastructure and repository. In total, we examined 162 features within this discipline. Would you like to learn more about the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide.
3. ThoughtSpot Analytics
The vendor ThoughtSpot has a poor rating in our study on the subject ‘Analytics’. The score amounts to 26%, compared to other vendors. We used the following selection criteria: analytics platform and customer analytics. In doing so, we analyzed the following three products: ThoughtSpot Business Intelligence, SpotIQ and ThoughtSpot Embrace. In total, we examined 130 criteria in this category. Would you like to become more proficient in the topic ‘Analytics’? Then download here our BI & Analytics Guide.
4. ThoughtSpot Data Integration
ThoughtSpot has a poor performance in our 100% vendor-independent BI & Analytics survey of the theme ‘Data Integration’. The company scores 25% on this topic, compared to other vendors. We looked at the following criteria, among others: data warehousing, data hub, data virtualization, data integration platform, data wrangling, cross-database joins and Extract-Transform-Load. In total, we examined 76 aspects in this category. Are you planning to specialize further in the topic ‘Data Integration’? Then download here our BI & Analytics Study. Or take a deep dive in the following content:
5. ThoughtSpot Data Connectivity
The vendor ThoughtSpot has a poor score in our independent BI & Analytics survey on the subject ‘Data Connectivity’ with a score of 25%, relative to other vendors. We looked at the following criteria, among others: Sharepoint, Salesforce and Teradata. In total, we examined 91 criteria within this section. Are you planning to specialize further in the topic ‘Data Connectivity’? Then download here our BI & Analytics Study 2023.
6. ThoughtSpot Data Discovery
The company has a poor performance in our study on the section ‘Data Discovery’ with a score of 25%, compared to other vendors. The following criteria were used: time series, data visualization, notifications, standard deviation, data storytelling and share insights. In total, we examined 400 criteria within this section. Would you like to learn more about the topic ‘Data Discovery’? Then download here our BI & Analytics Guide 2023.
7. ThoughtSpot Business Intelligence
The company has a poor rating in our objective BI & Analytics survey of the theme ‘Business Intelligence’. The score amounts to 25%, compared to other vendors. We used the following selection criteria: reporting, business intelligence platform, enterprise business intelligence and business process monitoring. In doing so, we investigated the following two products: ThoughtSpot Business Intelligence and SpotIQ. In total, we examined 73 criteria in this category. Would you like to go into more depth with the topic ‘Business Intelligence’? Then download here our BI & Analytics Guide 2023.
8. ThoughtSpot Performance Optimization
The vendor ThoughtSpot has a poor rating in our recently updated, independent BI & Analytics study on the section ‘Performance Optimization’. The company scores 23% on this topic, compared to other vendors. We used the following selection criteria: data pipelines, materialized views, quantum computing, cached data and cache settings. In total, we examined 29 features within this discipline. Would you like to go into more depth with the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide.
9. ThoughtSpot Data Governance
ThoughtSpot has a poor score in our objective BI & Analytics survey on the section ‘Data Governance’. The company scores 19% on this topic, compared to other vendors. We looked at the following criteria, among others: data management, data quality, data catalog, data encryption, data lineage and data acquisition layer. In total, we examined 91 features within this discipline. Would you like to delve further into the topic ‘Data Governance’? Then download here our BI & Analytics Study 2023.
10. ThoughtSpot Artificial Intelligence
The vendor ThoughtSpot has a poor performance in our objective BI & Analytics survey on the section ‘Artificial Intelligence’ with a score of 17%, relative to other vendors. We looked at the following criteria, among others: data science, Python, data mining, algorithms, natural language processing and cognitive services. In doing so, we analyzed the following two products: SpotIQ and ThoughtSpot Embrace. In total, we examined 164 selection criteria within this main theme. Would you like to learn more about the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Study. Or take a deep dive in the following content:
11. ThoughtSpot Decision Management
The company has a poor rating in our current BI & Analytics survey of the theme ‘Decision Management’ with a score of 15%, relative to other vendors. We considered the following factors: performance management, decision support, decision-making platform, decision optimization and decision intelligence. In total, we examined 30 criteria in this category. Would you like to become more proficient in the topic ‘Decision Management’? Then download here our BI & Analytics Guide.
12. ThoughtSpot Big Data
The company has a poor score in our independent BI & Analytics survey of the theme ‘Big Data’, given that they score 14% on this, relative to other vendors. The following criteria were used: IoT, streaming, big data analytics, unstructured data, complex data and data lakes. In total, we examined 59 aspects in this category. Are you excited about the topic ‘Big Data’? Then download here our BI & Analytics Guide. Or take a deep dive in the following content:
13. ThoughtSpot Real-time Analytics
ThoughtSpot has a poor score in our recently updated, independent BI & Analytics study of the theme ‘Real-time Analytics’. The score amounts to 13%, compared to other vendors. We looked at the following criteria, among others: real-time, real-time data, data ingestion, near real-time, real-time insights, live connection and real-time big data. In total, we examined 19 criteria within this section. Would you like to delve further into the topic ‘Real-time Analytics’? Then download here our BI & Analytics Study.
14. ThoughtSpot Mobile Business Intelligence
The vendor ThoughtSpot has a poor rating in our recently updated, independent BI & Analytics study on the section ‘Mobile Business Intelligence’ with a score of 12%, compared to other vendors. The following criteria were used: Android, iPad, push notification, mobile analytics, mobile dashboards and mobile push notifications. In total, we examined 10 selection criteria within this main theme. Are you excited about the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Guide.
15. ThoughtSpot Multidimensional Models
The company has a poor score in our objective BI & Analytics survey on the section ‘Multidimensional Models’. The score amounts to 7%, compared to other vendors. We considered the following factors: OLAP, DAX, ROLAP, MOLAP and tabular data models. In total, we examined 14 criteria within this section. Are you excited about the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide 2023.
In which sectors is ThoughtSpot BI & Analytics most active?
In our research, we also looked at which industries a supplier operates in. This is the sector where ThoughtSpot is (very) popular: banking.
ThoughtSpot software is most used by…
The BI & Analytics software from ThoughtSpot is most often mentioned in combination with the following function: data engineers.
Training and courses ThoughtSpot BI & Analytics
We facilitate various classes in the field of BI & Analytics but can also provide specific ThoughtSpot training, for example as incompany. Then think about the following software: ThoughtSpot Embrace and SpotIQ. Of course we frame the training with the ideas of the intelligent, data-driven organization.
In conclusion: ThoughtSpot Business Intelligence scores moderately
ThoughtSpot has a minimal product portfolio with which it scores moderately in our BI & Analytics survey. ThoughtSpot BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in a few sectors, and is strongest in self-service BI.
About Passionned Group
Passionned Group specializes in 100% independent BI & Analytics consulting and the implementation of BI & Analytics solutions. We help large and small governments and businesses to advance as intelligent, data-driven organizations.
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