Domo BI & Analytics

Photo Daan van Beek MSc
Author: Daan van Beek MSc
Business Partner
Table of Contents

In this background article we present a comprehensive overview of our independent BI & Analytics survey of the software vendor Domo and its product portfolio (such as Domo Business Cloud, Domo Business Intelligence and Domo Data Science). Domo BI & Analytics scores better in our survey than InetSoft but slightly worse than Sisense. Of all the categories in our study, Domo received the most credits in data discovery and scored the lowest on multidimensional models. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of Domo Platform, and arranged them by topic (business intelligence, big data, artificial intelligence and Data Science). We also point out the key functionalities of the software products such as Domo Business Cloud, Domo Business Intelligence and Domo Data Science et cetera.

How does Domo BI & Analytics score on certain components?

In our comprehensive research we also looked at the various tools of Domo software. We evaluated Domo BI & Analytics on no less than 720 criteria. The image below shows the scores (on a scale of 1-5) of Domo Platform, in general terms. Please note that Passionned Group is 100% independent of the suppliers in the research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.

Score of Domo Platform software.Figure 1: Scorecard of the BI provider Domo. The best supplier on a particular topic gets a maximum of 100 percent. Source: the BI & Analytics Guide 2024. Do you want to know more about the survey structure? Click here to download this guide.

The Domo analysis has been established by collecting a lot of public big data and from there it was scrutinized in detail. More than 5,632 documents have been analyzed from Domo since it was included in our research. In this analysis process both algorithms as a senior expert make their mark on performing the validation.Domo in our BI & Analytics Guide 2024 Image of Domo in our BI & Analytics Guide 2024In our 100% vendor-independent BI & Analytics Guide we have collected all the ins and outs of Domo for you. You get access to hundreds of (shorter) trainings, tech talks, lectures, demos, tutorials, and so on and always have the latest BI & AI news. This guide will additionally assist you in to further develop your knowledge about BI & Analytics.view the BI & Analytics Guide™

Domo and their complete BI & Analytics product portfolio

The vendor Domo has (a minimum of) 8 products in the realm of BI & Analytics. Based on relevance we list the products of Domo below:

What is Domo Platform?

Under this heading, we describe Domo Platform, including some of its features and any related products. This product group consists of Domo Business Cloud, Domo Business Intelligence, Domo Data Science, Domo Data Visualization, Domo Business Automation, Domo Mobile and Domo Business Optimization. This product can be best defined by the following features:

  • analysis
  • analytics
  • business intelligence
  • dashboards
  • data science
  • infrastructure
  • real-time
  • real-time data
  • real-time insights
  • reporting

Are you curious about all features (100+) of Domo Platform? Then download our BI & Analytics Guide™ 2024 here.

Are you considering hiring a knowledgeable Domo Platform specialist?

Do you want to hire an interim Domo Platform consultant who knows the Domo Platform software inside out and implement an Domo Platform application? Our interim specialists are happy to help. Indeed, hiring Domo Platform developers is not always necessary and sometimes even inconvenient. Leave a message here and we will be happy to work for you.

Screen shot of Domo Platform software.
Picture of Domo Platform tools.
Domo Platform in action
Figure 2, 3 and 4: Overlying figures show the operation of Domo Platform. Click on the image to make it bigger. Credits: Domo & partners.

What is Domo Business Cloud?

In this section, we provide a description of Domo Business Cloud, including some of its features and any related products. Domo Business Cloud can be defined by the following features:

  • AI models
  • analytics
  • business intelligence
  • business intelligence platform
  • dashboards
  • data governance
  • data integration
  • data science
  • real-time data
  • reporting

Are you now curious about all the functionalities (100+) of Domo Business Cloud? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Cloud software.
Picture of Domo Business Cloud tools.
Domo Business Cloud in action
Figure 5, 6 and 7: Overlying figures show the operation of Domo Business Cloud. Click on an image to magnify. Credits: Domo & partners.

What is Domo Business Intelligence?

Other names by which this software product is known: Domo BI

In this paragraph, we describe the key elements of Domo Business Intelligence, including some of its features and any related products. This product can be characterized by the following features:

  • analysis
  • analytics
  • business intelligence
  • chatgpt
  • dashboards
  • data visualization
  • real-time
  • real-time data
  • reporting

Do you want to know the intricacies of all the functionalities (100+) of Domo Business Intelligence? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Intelligence software.
Picture of Domo Business Intelligence tools.
Domo Business Intelligence in action
Figure 8, 9 and 10: These three images give a first impression of Domo Business Intelligence. Click on the image to magnify. Credits: Domo & partners.

What is Domo Data Science?

We do not display here all the features but, in this paragraph, we provide a description of Domo Data Science, including some of its features and any related products. Domo Data Science can be best defined by the following features:

  • analysis
  • analytics
  • data preparation
  • data science
  • forecasting
  • line charts
  • machine learning
  • Python
  • R
  • tiles

Do you want to know the intricacies of all the functionalities (100+) of Domo Data Science? In that case order the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Data Science software.
Picture of Domo Data Science tools.
Domo Data Science in action
Figure 11, 12 and 13: Overlying images illustrate the functionality of Domo Data Science. Click on the image to magnify. Credits: Domo & partners.

What is Domo Data Visualization?

In this paragraph, we provide a description of Domo Data Visualization, including some of its features and any related products. This product / group of products can be defined by the following characteristics:

  • analytics
  • analytics platform
  • business intelligence
  • dashboards
  • data visualization
  • real-time
  • real-time charts
  • real-time data
  • real-time insights
  • reporting

Do you want to know the intricacies of all the functionalities (100+) of Domo Data Visualization? Then download our BI & Analytics Guide™ 2024 here.

Screen shot of Domo Data Visualization software.
Picture of Domo Data Visualization tools.
Domo Data Visualization in action
Figure 14, 15 and 16: Various figures show the operation of Domo Data Visualization. Click on the image to enlarge it. Credits: Domo & partners.

What is Domo Business Automation?

In this paragraph, we describe the key elements of Domo Business Automation, including some of its features and any related products. The product Domo Business Automation can be best characterized by the following features:

  • analytics
  • artificial intelligence
  • BI infrastructure
  • business intelligence
  • infrastructure
  • machine learning
  • operating systems
  • R

Are you curious about all elements (100+) of Domo Business Automation? Then order the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Automation software.
Picture of Domo Business Automation tools.
Domo Business Automation in action
Figure 17, 18 and 19: These three images give a first impression of Domo Business Automation. Click on the image to enlarge it. Credits: Domo & partners.

What is Domo Mobile?

We do not display here all the features but, in this paragraph, we portrait Domo Mobile, including some of its features and any related products. The Domo Mobile can be best defined by the following functionalities:

  • Android
  • authentication
  • business intelligence
  • iOS
  • mobile business intelligence
  • real-time
  • real-time data

Do you want to know everything about all the functionalities (100+) of Domo Mobile? Open the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Mobile software.
Picture of Domo Mobile tools.
Domo Mobile in action
Figure 20, 21 and 22: Overlying figures show the operation of Domo Mobile. Click on an image to make it bigger. Credits: Domo & partners.

What is Domo Business Optimization?

Under this heading, we give you insight in the key behaviors of Domo Business Optimization, including some of its features and any related products. The Domo Business Optimization can be defined by the following properties:

  • analytics
  • business intelligence
  • cloud platform
  • data science
  • data visualization
  • real-time

Do you want to know everything about all features (100+) of Domo Business Optimization? In that case open the BI & Analytics Guide™ 2024 here.

Screen shot of Domo Business Optimization software.
Picture of Domo Business Optimization tools.
Domo Business Optimization in action
Figure 23, 24 and 25: Several images show the operation of Domo Business Optimization. Click on an image to enlarge it. Credits: Domo & partners.

Innovations of Domo Platform-tools and the version history

Recently, we see a positive evolution with respect to BI & Analytics functionality and support for operating systems, cloud platforms and connectivity. The latest novelties are in the areas of > column charts, artificial intelligence > decision tree and data governance > data management > data modeling > logical mapping.

We reviewed Domo’s latest versions of its complete product portfolio. Below you can see the successive versions of the various BI & Analytics products of Domo:

  • Domo Data Visualization: 4.7
  • Domo Platform: 2022

Behind each product we mention the version numbers, the most recent updates are listed first.

What are the licensing costs of Domo Business Cloud, Domo Business Intelligence and Domo Data Science?

It is difficult to determine exactly what a license of Domo Business Cloud, Domo Business Intelligence and Domo Data Science costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of Domo’s fiscal quarter, you may be in for a decent discount. In addition, we recommend running the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of Domo Business Cloud, Domo Business Intelligence and Domo Data Science may not be the most important costs, but maintenance and support do show up in your budget every year.

What makes Domo BI & Analytics unique?

In our study, we see that Domo in the field of BI & Analytics software has several specific features and thus differentiates itself from the competition. This makes Domo Platform more or less unique: Microsoft 365, operations analytics, CDC, plot chart and API authentication.

The advantages and disadvantages of Domo Platform

Tag cloud of the Domo Platform tools.Figure 26: Tag cloud of the pros and cons of Domo BI & Analytics

In the following paragraphs, we name all the advantages and disadvantages of Domo BI & Analytics, Domo Business Cloud, Domo Business Intelligence and Domo Data Science, et cetera. The listing in the following paragraphs is subject to change, because: Domo can currently work with partners to building on functionality that closes the gaps in the product portfolio at this time (such as support for LDAP, kubernetes, materialized views, load balancing, data wrangling, customer segmentation, Teradata, WSDL, computer vision and people analytics). In addition, documentation may lag behind current events.

Share your experience with Domo BI & Analytics

Leave a review about Domo BI & Analytics here. Your experiences can then come into consideration in an even more objective assessment of the scores of Domo Platform.

1. Domo Data Discovery

59%

The company has a good score in our 100% vendor-independent BI & Analytics survey on the section ‘Data Discovery’. The company scores 59% on this topic, compared to other vendors. We considered the following factors: analysis, time series and data visualization. In total, we examined 398 selection criteria within this main theme. Are you planning to specialize further in the topic ‘Data Discovery’? Then download here our BI & Analytics Guide 2024.

2. Domo Business Intelligence

58%

The vendor Domo has a good rating in our objective BI & Analytics survey on the subject ‘Business Intelligence’, given that they score 58% on this, relative to other vendors. We looked at the following criteria, among others: reporting, dashboards, business intelligence platform and business process monitoring. In doing so, we assessed the following five products: Domo Business Cloud, Domo Business Intelligence, Domo Business Optimization, Domo Platform and Domo Data Visualization. In total, we examined 73 aspects in this category. Would you like to go into more depth with the topic ‘Business Intelligence’? Then download here our BI & Analytics Study 2024. Or take a deep dive in the following content:

3. Domo Real-time Analytics

57%

Domo has a good performance in our study of the theme ‘Real-time Analytics’ with a score of 57%, relative to other vendors. The following criteria were used: data ingestion, live connection, real-time data warehousing, real-time IoT, real time dashboard and real-time consolidation. In total, we examined 19 features within this discipline. Would you like to learn more about the topic ‘Real-time Analytics’? Then download here our BI & Analytics Guide 2024.

4. Domo Data Connectivity

55%

The company has a good score in our independent BI & Analytics survey on the subject ‘Data Connectivity’. The score amounts to 55%, relative to other vendors. We used the following selection criteria: ODBC, JSON, Sharepoint, Salesforce and connectivity. In total, we examined 91 criteria in this category. Would you like to go into more depth with the topic ‘Data Connectivity’? Then download here our BI & Analytics Study.

5. Domo Mobile Business Intelligence

48%

Domo has a moderate performance in our 100% vendor-independent BI & Analytics survey on the subject ‘Mobile Business Intelligence’. The company scores 48% on this topic, relative to other vendors. We considered the following factors: mobile server and mobile analytics. In total, we examined 10 features within this discipline. Would you like to delve further into the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Guide 2024.

6. Domo Data Governance

45%

The company has a moderate performance in our study on the subject ‘Data Governance’, given that they score 45% on this, relative to other vendors. We looked at the following criteria, among others: data management, data quality, data catalog, data encryption and data lineage. In total, we examined 91 selection criteria within this main theme. Would you like to learn more about the topic ‘Data Governance’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

7. Domo BI Infrastructure

45%

The vendor Domo has a moderate score in our 100% vendor-independent BI & Analytics survey on the subject ‘BI Infrastructure’ with a score of 45%, compared to other vendors. We considered the following factors: embedded analytics, operating systems and Application Programming Interface. In total, we examined 162 criteria in this category. Would you like to go into more depth with the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide.

8. Domo Artificial Intelligence

42%

Domo has a moderate rating in our 100% vendor-independent BI & Analytics survey of the theme ‘Artificial Intelligence’, given that they score 42% on this, relative to other vendors. The following criteria were used: Python, algorithms, natural language processing, linear regression, cognitive services, computer vision and decision tree. In total, we examined 181 features within this discipline. Would you like to delve further into the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

9. Domo Self-service BI

41%

The vendor Domo has a moderate score in our independent BI & Analytics survey of the theme ‘Self-service BI’. The score amounts to 41%, compared to other vendors. We looked at the following criteria, among others: self-service data preparation, self-service reporting, self-service data discovery, self-service data visualization and self-service data exploration. In total, we examined 14 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Self-service BI’? Then download here our BI & Analytics Guide 2024.

10. Domo Data Integration

40%

The vendor Domo has a moderate score in our recently updated, independent BI & Analytics study on the section ‘Data Integration’ with a score of 40%, relative to other vendors. We considered the following factors: data warehousing, data virtualization, data integration platform, cross-database joins, data integration jobs and Extract-Transform-Load. In total, we examined 76 features within this discipline. Would you like to go into more depth with the topic ‘Data Integration’? Then download here our BI & Analytics Study 2024. Or take a deep dive in the following content:

11. Domo Big Data

37%

Domo has a moderate score in our objective BI & Analytics survey on the subject ‘Big Data’, given that they score 37% on this, relative to other vendors. The following criteria were used: IoT, complex data, sensors, Blob storage, sensor data, IoT analytics and massive volumes. In total, we examined 59 features within this discipline. Would you like to go into more depth with the topic ‘Big Data’? Then download here our BI & Analytics Guide.

12. Domo Decision Management

36%

The company has a moderate score in our study on the subject ‘Decision Management’. The score amounts to 36%, compared to other vendors. We considered the following factors: performance management and decision-making platform. In total, we examined 30 features within this discipline. Are you planning to specialize further in the topic ‘Decision Management’? Then download here our BI & Analytics Guide 2024. Or take a deep dive in the following content:

13. Domo Analytics

35%

Domo has a moderate score in our study on the subject ‘Analytics’, given that they score 35% on this, relative to other vendors. We considered the following factors: analytics platform and customer analytics. In doing so, we analyzed the following five products: Domo Business Cloud, Domo Business Intelligence, Domo Platform, Domo Data Visualization and Domo Data Science. In total, we examined 130 criteria within this section. Would you like to go into more depth with the topic ‘Analytics’? Then download here our BI & Analytics Guide.

14. Domo Performance Optimization

34%

Domo has a moderate rating in our study on the subject ‘Performance Optimization’, given that they score 34% on this, compared to other vendors. We looked at the following criteria, among others: in-memory and MPP. In total, we examined 29 features within this discipline. Would you like to become more proficient in the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide.

15. Domo Multidimensional Models

28%

Domo has a poor score in our study on the subject ‘Multidimensional Models’ with a score of 28%, compared to other vendors. We used the following selection criteria: MDX, MOLAP and tabular data models. In total, we examined 14 aspects in this category. Would you like to delve further into the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide.

Want to know more? Then order the BI & Analytics Guide™ 2024 here

In which sectors is Domo BI & Analytics most active?

In our 100% vendor-independent BI & Analytics survey, we also looked at which industries a supplier has a track record. These are the industries where Domo is most popular: banking, energy, fashion, financial services, health care, higher education, insurance, life sciences and manufacturing.

Domo software is most used by…

The BI & Analytics software from Domo is most often mentioned in combination with the following functions: data engineers, decision makers and marketers.

Hire an experienced Domo developer

Training and incompany training Domo BI & Analytics

We organize various courses in the field of BI & Analytics but can also provide specific Domo training, for example as incompany. In these sessions, we examine diverse software solutions and their uses including Domo Business Cloud, Domo Business Intelligence and Domo Data Science. Of course we frame the training with the ideas of the intelligent, data-driven organization.

Summary: Domo Platform scores reasonably well

Domo has a minimal product portfolio with which it scores reasonably well in our BI & Analytics survey. Domo BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in many different sectors, and specializing in data discovery.

About Passionned Group

logo of Passionned Group, the Domo BI & Analytics specialistPassionned Group specializes in 100% independent BI & Analytics consulting and the implementation of BI & Analytics solutions. Our dedicated and passionate consultants help large and small governments and businesses to advance as intelligent, data-driven organizations.

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customers
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people trained
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