Passionned Group™

Domo BI & Analytics

Business Partner
By: Daan van Beek MSc
Business Partner
Table of Contents

In this background article we present a comprehensive overview of our independent BI & Analytics survey of the software vendor Domo and its product portfolio (such as Domo Business Cloud, Domo Business Intelligence and Domo Data Science). Domo BI & Analytics scores better in our survey than Zoho but quite worse than MicroStrategy. Of all the categories in our study, Domo received the most credits in business intelligence and scored the lowest on multidimensional models. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of Domo Platform, and arranged them by topic (business intelligence, big data, artificial intelligence and Data Science). We also point out the key functionalities of the software products such as Domo Business Cloud, Domo Business Intelligence and Domo Data Science et cetera.

How does Domo BI & Analytics score on certain components?

In our comprehensive research we also looked at the various tools of Domo software. We evaluated Domo BI & Analytics on no less than 710 criteria. The image below shows the scores (on a scale of 1-5) of Domo Platform, in general terms. Please note that Passionned Group is 100% independent of the suppliers in the research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.

Score of Domo Platform software.Figure 1: Scorecard of the BI provider Domo. The best supplier on a particular topic gets a maximum of 100 percent. Source: the BI & Analytics Guide 2023. Do you want to know more about the survey structure? Click here to download this guide.

The Domo analysis has been established by collecting a lot of public big data and from there it was scrutinized in detail. More than 5,219 documents have been analyzed from Domo since it was included in our research. In this analysis process both algorithms as a senior expert make their mark on performing the validation.

Domo and their complete BI & Analytics product portfolio

The vendor Domo has (a minimum of) 7 products in the realm of BI & Analytics. Based on relevance we list the products of Domo below:

What is Domo Platform?

Under this heading, we describe Domo Platform, including some of its features and any related products. This product group consists of Domo Business Cloud, Domo Business Intelligence, Domo Data Science, Domo Data Visualization, Domo Business Automation and Domo Business Optimization. This product can be best defined by the following features:

  • analytics
  • business intelligence > reporting
  • real-time analytics > real-time
  • business intelligence > dashboards
  • data connectivity > Amazon Redshift
  • data connectivity > Google BigQuery
  • data connectivity > CSV
  • data connectivity > Sharepoint
  • data connectivity > MongoDB
  • data connectivity > Salesforce

Are you curious about all features (100+) of Domo Platform? Then download our BI & Analytics Guide™ 2023 here.

Are you considering hiring a knowledgeable Domo Platform specialist?

Do you want to hire an interim Domo Platform consultant who knows the Domo Platform software inside out and implement an Domo Platform application? Or do you want to start an implementation process for one of the related products like Domo Business Cloud, Domo Data Science and Domo Business Intelligence? Our interim specialists are happy to help. Indeed, hiring Domo Platform developers is not always necessary and sometimes even inconvenient. Leave a message here and we will be happy to work for you.

Screen shot of Domo Platform software.
Picture of Domo Platform tools.
Domo Platform in action
Figure 2, 3 and 4: Overlying figures show the operation of Domo Platform. Click on the image to make it bigger.

What is Domo Business Cloud?

In this section, we provide a description of Domo Business Cloud, including some of its features and any related products. Domo Business Cloud can be defined by the following features:

  • business intelligence
  • analytics
  • BI infrastructure > scalability > Amazon Web Services
  • big data > IoT
  • real-time analytics > real-time
  • business intelligence > dashboards
  • data integration
  • business intelligence > reporting
  • BI infrastructure > scalability > cloud platform
  • data integration > data warehousing

Are you now curious about all the functionalities (100+) of Domo Business Cloud? Then download our BI & Analytics Guide™ 2023 here.

What is Domo Business Intelligence?

Other names by which this software product is known: Domo BI

In this paragraph, we describe the key elements of Domo Business Intelligence, including some of its features and any related products. This product can be characterized by the following features:

  • business intelligence
  • analytics
  • real-time analytics > real-time
  • business intelligence > dashboards
  • data connectivity > CSV
  • data integration
  • business intelligence > reporting
  • BI infrastructure > Application Programming Interface
  • real-time analytics > real-time data
  • data governance

Do you want to know the intricacies of all the functionalities (100+) of Domo Business Intelligence? Then download our BI & Analytics Guide™ 2023 here.

What is Domo Data Science?

We do not display here all the features but, in this paragraph, we provide a description of Domo Data Science, including some of its features and any related products. Domo Data Science can be best defined by the following features:

  • artificial intelligence > data science
  • artificial intelligence > machine learning
  • analytics
  • business intelligence
  • data integration > data integration platform
  • business intelligence > reporting
  • artificial intelligence > natural language processing
  • data connectivity > CSV
  • business intelligence > dashboards

Do you want to know the intricacies of all the functionalities (100+) of Domo Data Science? In that case order the BI & Analytics Guide™ 2023 here.

Screen shot of Domo Data Science software.
Picture of Domo Data Science tools.
Domo Data Science in action
Figure 5, 6 and 7: Overlying images illustrate the functionality of Domo Data Science. Click on the image to magnify.

What is Domo Data Visualization?

In this paragraph, we provide a description of Domo Data Visualization, including some of its features and any related products. This product / group of products can be defined by the following characteristics:

  • data discovery > data visualization
  • real-time analytics > real-time
  • business intelligence > dashboards
  • business intelligence
  • big data > Blob storage
  • business intelligence > reporting
  • data governance
  • data discovery > analysis
  • data discovery > data visualization > real-time charts
  • data integration > Extract-Transform-Load

Do you want to know the intricacies of all the functionalities (100+) of Domo Data Visualization? Then download our BI & Analytics Guide™ 2023 here.

Screen shot of Domo Data Visualization software.
Picture of Domo Data Visualization tools.
Domo Data Visualization in action
Figure 8, 9 and 10: Various figures show the operation of Domo Data Visualization. Click on the image to enlarge it.

What is Domo Business Automation?

In this paragraph, we describe the key elements of Domo Business Automation, including some of its features and any related products. The product Domo Business Automation can be best characterized by the following features:

  • artificial intelligence > machine learning
  • BI infrastructure > operating systems

Are you curious about all elements (100+) of Domo Business Automation? Then order the BI & Analytics Guide™ 2023 here.

Innovations of Domo Platform-tools and the version history

Recently, we see a positive evolution with respect to BI & Analytics functionality and support for operating systems, cloud platforms and connectivity. The latest novelties are in the areas of artificial intelligence > natural language processing > natural language search, > candlestick charts and analytics > quality analytics.

We reviewed Domo’s latest versions of its complete product portfolio. Below you can see the successive versions of the various BI & Analytics products of Domo:

  • Domo Data Visualization: 4.7

Behind each product we mention the version numbers, the most recent updates are listed first.

What are the licensing costs of Domo Business Cloud, Domo Business Intelligence and Domo Data Science?

It is difficult to determine exactly what a license of Domo Business Cloud, Domo Business Intelligence and Domo Data Science costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of Domo’s fiscal quarter, you may be in for a decent discount. In addition, we recommend running the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of Domo Business Cloud, Domo Business Intelligence and Domo Data Science may not be the most important costs, but maintenance and support do show up in your budget every year.

What makes Domo BI & Analytics unique?

In our study, we see that Domo in the field of BI & Analytics software has several specific features and thus differentiates itself from the competition. This makes Domo Platform more or less unique: collaborative analytics, plot chart, sales forecasting, finance analytics and combo chart.

The advantages and disadvantages of Domo Platform

Tag cloud of the Domo Platform tools.Figure 11: Tag cloud of the pros and cons of Domo BI & Analytics

In the following paragraphs, we name all the advantages and disadvantages of Domo BI & Analytics, Domo Business Cloud, Domo Business Intelligence and Domo Data Science, et cetera. The listing in the following paragraphs is subject to change, because: Domo can currently work with partners to building on functionality that closes the gaps in the product portfolio at this time (such as support for Teradata, web server, iOS, kubernetes, Esri, IIS, performance management, OLE DB, REST APIs and failover). In addition, documentation may lag behind current events.

Share your experience with Domo BI & Analytics

Leave a review about Domo BI & Analytics here. Your experiences can then come into consideration in an even more objective assessment of the scores of Domo Platform.

1. Domo Business Intelligence

51%

The company has a good score in our 100% vendor-independent BI & Analytics survey on the section ‘Business Intelligence’. The company scores 51% on this topic, compared to other vendors. We considered the following factors: CRM and business intelligence platform. In doing so, we looked at the following five products: Domo Business Cloud, Domo Business Intelligence, Domo Platform, Domo Data Visualization and Domo Data Science. In total, we examined 73 selection criteria within this main theme. Are you planning to specialize further in the topic ‘Business Intelligence’? Then download here our BI & Analytics Guide 2023.

2. Domo Data Discovery

49%

The vendor Domo has a moderate rating in our objective BI & Analytics survey on the subject ‘Data Discovery’, given that they score 49% on this, relative to other vendors. We looked at the following criteria, among others: data visualization, notifications, standard deviation and data storytelling. In total, we examined 400 aspects in this category. Would you like to go into more depth with the topic ‘Data Discovery’? Then download here our BI & Analytics Study 2023.

3. Domo Real-time Analytics

48%

Domo has a moderate performance in our study of the theme ‘Real-time Analytics’ with a score of 48%, relative to other vendors. The following criteria were used: data ingestion, live connection, real-time data warehousing, real-time IoT, real time dashboard and real-time consolidation. In total, we examined 19 features within this discipline. Would you like to learn more about the topic ‘Real-time Analytics’? Then download here our BI & Analytics Guide 2023.

4. Domo Data Connectivity

43%

The company has a moderate score in our independent BI & Analytics survey on the subject ‘Data Connectivity’. The score amounts to 43%, relative to other vendors. We used the following selection criteria: ODBC, JSON, Sharepoint, Salesforce and connectivity. In total, we examined 91 criteria in this category. Would you like to go into more depth with the topic ‘Data Connectivity’? Then download here our BI & Analytics Study.

5. Domo Mobile Business Intelligence

40%

Domo has a moderate performance in our 100% vendor-independent BI & Analytics survey on the subject ‘Mobile Business Intelligence’. The company scores 40% on this topic, relative to other vendors. We considered the following factors: mobile server and mobile analytics. In total, we examined 10 features within this discipline. Would you like to delve further into the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Guide 2023.

6. Domo BI Infrastructure

37%

The company has a moderate performance in our study on the subject ‘BI Infrastructure’, given that they score 37% on this, relative to other vendors. We looked at the following criteria, among others: authentication, repository, open source, hybrid cloud and operating systems. In total, we examined 162 selection criteria within this main theme. Would you like to learn more about the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide 2023.

7. Domo Artificial Intelligence

36%

The vendor Domo has a moderate score in our 100% vendor-independent BI & Analytics survey on the subject ‘Artificial Intelligence’ with a score of 36%, compared to other vendors. We considered the following factors: machine learning, data mining and algorithms. In doing so, we assessed the following two products: Domo Platform and Domo Data Science. In total, we examined 164 criteria in this category. Would you like to go into more depth with the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Guide.

8. Domo Self-service BI

33%

Domo has a moderate rating in our 100% vendor-independent BI & Analytics survey of the theme ‘Self-service BI’, given that they score 33% on this, relative to other vendors. The following criteria were used: self-service data preparation, self-service reporting, self-service data discovery, self-service data visualization, self-service data exploration, self-service analytics platform and self-service data integration. In total, we examined 14 features within this discipline. Would you like to delve further into the topic ‘Self-service BI’? Then download here our BI & Analytics Guide 2023.

9. Domo Data Governance

32%

The vendor Domo has a moderate score in our independent BI & Analytics survey of the theme ‘Data Governance’. The score amounts to 32%, compared to other vendors. We looked at the following criteria, among others: data management, data quality, data catalog, data encryption and data lineage. In doing so, we analyzed the following products: Domo Business Intelligence. In total, we examined 91 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Data Governance’? Then download here our BI & Analytics Guide 2023.

10. Domo Big Data

30%

The vendor Domo has a moderate score in our recently updated, independent BI & Analytics study on the section ‘Big Data’ with a score of 30%, relative to other vendors. We considered the following factors: IoT, complex data, sensors, Blob storage, sensor data, IoT analytics and massive volumes. In total, we examined 59 features within this discipline. Would you like to go into more depth with the topic ‘Big Data’? Then download here our BI & Analytics Study 2023. Or take a deep dive in the following content:

11. Domo Data Integration

29%

Domo has a poor score in our objective BI & Analytics survey on the subject ‘Data Integration’, given that they score 29% on this, relative to other vendors. The following criteria were used: data warehousing, data virtualization, data integration platform, cross-database joins, data integration jobs and Extract-Transform-Load. In doing so, we analyzed the following four products: Domo Business Cloud, Domo Business Intelligence, Domo Platform and Domo Data Science. In total, we examined 76 features within this discipline. Would you like to go into more depth with the topic ‘Data Integration’? Then download here our BI & Analytics Guide.

12. Domo Analytics

24%

The company has a poor score in our study on the subject ‘Analytics’. The score amounts to 24%, compared to other vendors. We considered the following factors: analytics platform and customer analytics. In doing so, we analyzed the following four products: Domo Business Cloud, Domo Business Intelligence, Domo Platform and Domo Data Science. In total, we examined 130 features within this discipline. Are you planning to specialize further in the topic ‘Analytics’? Then download here our BI & Analytics Guide 2023. Or take a deep dive in the following content:

13. Domo Performance Optimization

17%

Domo has a poor score in our study on the subject ‘Performance Optimization’, given that they score 17% on this, relative to other vendors. We considered the following factors: in-memory and MPP. In total, we examined 29 criteria within this section. Would you like to go into more depth with the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide.

14. Domo Decision Management

16%

Domo has a poor rating in our study on the subject ‘Decision Management’, given that they score 16% on this, compared to other vendors. We looked at the following criteria, among others: performance management and decision-making platform. In total, we examined 30 features within this discipline. Would you like to become more proficient in the topic ‘Decision Management’? Then download here our BI & Analytics Guide. Or take a deep dive in the following content:

15. Domo Multidimensional Models

13%

Domo has a poor score in our study on the subject ‘Multidimensional Models’ with a score of 13%, compared to other vendors. We used the following selection criteria: MDX, MOLAP and tabular data models. In total, we examined 14 aspects in this category. Would you like to delve further into the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide.

Want to know more? Then order the BI & Analytics Guide™ 2023 here

In which sectors is Domo BI & Analytics most active?

In our independent BI & Analytics survey of, we also looked at which industries a supplier has a track record. These are the industries where Domo is most popular: banking, fashion, manufacturing, retail and universities.

Domo software is most used by…

The BI & Analytics software from Domo is most often mentioned in combination with the following functions: data engineers and marketers.

Hire an experienced Domo developer

Training and incompany training Domo BI & Analytics

We organize various courses in the field of BI & Analytics but can also provide specific Domo training, for example as incompany. Then think about the following software: Domo Business Cloud, Domo Business Intelligence and Domo Data Science. Of course we frame the training with the ideas of the intelligent, data-driven organization.

Summary: Domo Platform scores reasonably well

Domo has a minimal product portfolio with which it scores reasonably well in our BI & Analytics survey. Domo BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in many different sectors, and specializing in business intelligence.

About Passionned Group

logo of Passionned Group, the Domo BI & Analytics specialistPassionned Group specializes in 100% independent BI & Analytics consulting and the implementation of BI & Analytics solutions. Our dedicated and passionate consultants help large and small governments and businesses to advance as intelligent, data-driven organizations.

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Daan van Beek - Business Partner

DAAN VAN BEEK MSc

Business Partner

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Fact sheet

Number of organizations serviced ___
Number of training courses ___
Number of participants trained ___
Overall customer rating 9.3
Number of consultants & teachers ___
Number of offices 3
Number of years active 18