Passionned Group™

Alteryx BI & Analytics

Business Partner
By: Daan van Beek MSc
Business Partner
Table of Contents

In this piece we present a concise summary of our independent BI & Analytics survey of the software vendor Alteryx and its product portfolio (such as Alteryx Designer, Alteryx Server and Alteryx Connect). Alteryx BI & Analytics scores better in our comprehensive research than MicroStrategy but much worse than Tableau. Of all the categories in our independent study, Alteryx has the best performance in data connectivity and has the worst score in mobile business intelligence. Within the context of BI & Analytics, we have put together the main advantages and disadvantages of Alteryx Analytics, and present them by component (Business Intelligence, big data, data analytics, AI and data science). We also point out the features of the product portfolio such as Alteryx Designer, Alteryx Server and Alteryx Connect et cetera.

How does Alteryx BI & Analytics score on certain components?

In our survey we also judged the various tools of Alteryx software. More than 710 evaluation criteria were examined. The chart below gives good insight into the strengths and weaknesses of Alteryx Analytics, in general terms. Please note that Passionned Group is 100% independent of the suppliers in our guide. We are not a reseller, we do not make deals or have any relationship with the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.

Score of Alteryx Analytics software.Figure 1: Strength-weakness analysis of the supplier Alteryx BI & Analytics. A vendor can score a maximum of 100%. Source: the BI & Analytics Guide 2023. Do you need more clarification about our research? Click here to download this guide.

The Alteryx analysis has been established by tapping into a lot of public big data and from there it was analyzed in-depth. More than 3,884 documents have been analyzed from Alteryx since it was included in our research. In this analysis process both algorithms and the critical eye of a senior BI expert played an important role in establishing the final results.

Alteryx and their complete BI & Analytics product portfolio

The software company Alteryx carries (a minimum of) 7 products in the realm of BI & Analytics. Based on relevance we list the products below:

What is Alteryx Analytics?

In this paragraph, we report the (main) characteristics of Alteryx Analytics, including some of its features and any related products. This product group consists of Alteryx Designer, Alteryx Server, Alteryx Connect, Alteryx Intelligence Suite, Alteryx APA Platform and Alteryx Promote. This product / group of products can be characterized by the following properties:

  • analytics > analytics hub
  • artificial intelligence > data science
  • analytics > advanced analytics > predictive analytics
  • data discovery > analysis
  • business intelligence > reporting
  • data connectivity > Google Analytics
  • BI infrastructure > authentication > Single Sign-On
  • artificial intelligence > machine learning
  • analytics > analytics platform

Do you want to know everything about all features (100+) of Alteryx Analytics? Download the BI & Analytics Guide™ 2023 here.

Do you want to hire an experienced Alteryx Analytics specialist?

Do you want to hire an interim Alteryx Analytics consultant who can do a mountain of work for you and implement an Alteryx Analytics application? Or do you want to start an implementation process for one of the related products like Alteryx APA Platform, Alteryx Designer, Alteryx Intelligence Suite and Alteryx Server? You can always call on the Alteryx Analytics specialists of Passionned Group. Indeed, hiring Alteryx Analytics developers is not always necessary and sometimes even inconvenient. Leave a message here and we will be happy to work for you.

Screen shot of Alteryx Analytics software.
Picture of Alteryx Analytics tools.
Alteryx Analytics in action
Figure 2, 3 and 4: These three images give a first impression of Alteryx Analytics. Click on an image to make it bigger.

What is Alteryx Designer?

We don’t reveal everything here but, in this paragraph, we report the (main) characteristics of Alteryx Designer, including some of its features and any related products. This product can be best characterized by the following properties:

  • analytics
  • BI infrastructure > operating systems > Windows
  • artificial intelligence > R
  • data governance > data management > SQL
  • artificial intelligence > machine learning
  • data governance > data management > data preparation
  • self-service BI > self-service analysis
  • data connectivity > Microsoft Excel
  • artificial intelligence > data science
  • business intelligence > reporting

Do you want to know the intricacies of all the functions (100+) of Alteryx Designer? Then download our BI & Analytics Guide™ 2023 here.

Screen shot of Alteryx Designer software.
Picture of Alteryx Designer tools.
Alteryx Designer in action
Figure 5, 6 and 7: These three images give a first impression of Alteryx Designer. Click on an image to make it bigger.

What is Alteryx Server?

Under this heading, we report the (main) characteristics of Alteryx Server, including some of its features and any related products. This product can be defined by the following features:

  • BI infrastructure > Application Programming Interface
  • analytics
  • BI infrastructure > authentication
  • BI infrastructure > scalability > Amazon Web Services
  • business intelligence > reporting
  • BI infrastructure > operating systems > Windows
  • business intelligence > dashboards
  • BI infrastructure > high availability > load balancing
  • BI infrastructure > scalability
  • data governance > data management > SQL

Are you now curious about all the functions (100+) of Alteryx Server? Then order the BI & Analytics Guide™ 2023 here.

Screen shot of Alteryx Server software.
Picture of Alteryx Server tools.
Alteryx Server in action
Figure 8, 9 and 10: Overlying images illustrate the functionality of Alteryx Server. Click on an image to magnify.

What is Alteryx Connect?

We don’t reveal everything here but, in this paragraph, we describe the key elements of Alteryx Connect, including some of its features and any related products. The Alteryx Connect can be best characterized by the following functionalities:

  • analytics
  • BI infrastructure > Application Programming Interface
  • data governance > data management > SQL
  • data connectivity > Microsoft Excel
  • BI infrastructure > operating systems > Windows
  • BI infrastructure > authentication
  • data connectivity > Sharepoint
  • data discovery
  • business intelligence
  • BI infrastructure > authentication > Security Assertion Markup Language

Are you curious about all the functionalities (100+) of Alteryx Connect? In that case order the BI & Analytics Guide™ 2023 here.

Screen shot of Alteryx Connect software.
Picture of Alteryx Connect tools.
Alteryx Connect in action
Figure 11, 12 and 13: Overlying images illustrate the functionality of Alteryx Connect. Click on the image to enlarge it.

What is Alteryx Intelligence Suite?

We do not display here all the features but, in this paragraph, we describe Alteryx Intelligence Suite, including some of its features and any related products. This product / group of products can be characterized by the following characteristics:

  • analytics
  • artificial intelligence > machine learning
  • analytics > advanced analytics > text mining
  • artificial intelligence > natural language processing
  • regressions
  • data discovery > analysis
  • analytics > analytics hub
  • analytics > advanced analytics
  • artificial intelligence > data science
  • data discovery > analysis > sentiment analysis

Are you now curious about all features (100+) of Alteryx Intelligence Suite? Download the BI & Analytics Guide™ 2023 here.

Screen shot of Alteryx Intelligence Suite software.
Picture of Alteryx Intelligence Suite tools.
Alteryx Intelligence Suite in action
Figure 14, 15 and 16: These three images give a first impression of Alteryx Intelligence Suite. Click on an image to magnify.

What is Alteryx APA Platform?

Other names by which this software product is known: Alteryx Analytic Process Automation

In this section, we provide a description of Alteryx APA Platform, including some of its features and any related products. The product Alteryx APA Platform can be best characterized by the following characteristics:

  • analytics
  • data discovery > analysis
  • artificial intelligence > data science
  • BI infrastructure > open source
  • robotic process automation
  • self-service BI > self-service analysis
  • artificial intelligence > machine learning
  • analytics > analytics hub
  • business intelligence

Are you now curious about all elements (100+) of Alteryx APA Platform? Download the BI & Analytics Guide™ 2023 here.

Screen shot of Alteryx APA Platform software.
Picture of Alteryx APA Platform tools.
Alteryx APA Platform in action
Figure 17, 18 and 19: Various figures show the operation of Alteryx APA Platform. Click on the image to magnify.

What is Alteryx Promote?

In this paragraph, we give you insight in the key behaviors of Alteryx Promote, including some of its features and any related products. Alteryx Promote can be characterized by the following characteristics:

  • analytics
  • BI infrastructure > Application Programming Interface
  • artificial intelligence > R
  • artificial intelligence > Python
  • artificial intelligence > data science
  • analytics > advanced analytics > predictive modeling > predictive models
  • BI infrastructure > Application Programming Interface > REST APIs
  • BI infrastructure > scalability > Amazon Web Services
  • BI infrastructure > SDK
  • BI infrastructure > scalability > AWS

Do you want to know everything about all properties (100+) of Alteryx Promote? In that case open the BI & Analytics Guide™ 2023 here.

Screen shot of Alteryx Promote software.
Picture of Alteryx Promote tools.
Alteryx Promote in action
Figure 20, 21 and 22: Overlying images illustrate the functionality of Alteryx Promote. Click on the image to enlarge it.

Recent innovations of Alteryx Analytics-tools and the version history

Lately, we see a stable trend in terms of BI & Analytics functionality and support for various platforms and data sources. The latest innovations are in the areas of data governance > data encryption, data discovery > analysis > store analysis and data discovery > data visualization > plot chart.

We reviewed Alteryx’s most recent releases of the total product range. Below we give an overview of the various releases of the BI & Analytics products of Alteryx:

  • Alteryx Analytics: 22.3
  • Alteryx APA Platform: 2020.2
  • Alteryx Designer: 2021.3.1
  • Alteryx Server: 2022.1 2021.4.1 21 3

Behind each product we show the version numbers, the older the version the more backward the version is in the list.

What are the licensing costs of Alteryx Designer, Alteryx Server and Alteryx Connect?

It is difficult to determine exactly what a license of Alteryx Designer, Alteryx Server and Alteryx Connect costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. And before the end of a fiscal quarter of Alteryx, you may be able to look forward to a decent discount. In addition, we recommend running the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of Alteryx Designer, Alteryx Server and Alteryx Connect may not be the largest amounts, but maintenance and support of course do limit your future investment scope.

What makes Alteryx BI & Analytics unique?

In our study, we see that Alteryx in the field of BI & Analytics software has a number of specific features and thus differentiates itself from the competition. This makes Alteryx Analytics more or less unique: self-service data analytics, image recognition, analytics hub and cluster analysis.

The advantages and disadvantages of Alteryx Analytics

Tag cloud of the Alteryx Analytics tools.Figure 23: Tag cloud with the strength-weakness analysis of Alteryx BI & Analytics

By research theme (Business Intelligence, big data, data analytics, AI and data science), we listed all the advantages and disadvantages of Alteryx BI & Analytics, Alteryx Designer, Alteryx Server and Alteryx Connect, et cetera. They are not cemented in place, i.e.: Alteryx wants to gain a better position in the market, of course, and works continuously on developing functionality that closes the gaps in the product portfolio at this time (such as support for kubernetes, IIS, Red Hat, Solaris, Unix, MapReduce, custom visualizations, funnel chart, data virtualization and mobile analytics).

Share your opinion about Alteryx here

Write a review about Alteryx BI & Analytics here. Your experiences can then come into consideration and contribute to a better, even more balanced assessment of Alteryx Analytics.

1. Alteryx Data Connectivity

62%

Alteryx has a good performance in our 100% vendor-independent BI & Analytics survey on the section ‘Data Connectivity’. The company scores 62% on this topic, relative to other vendors. We used the following selection criteria: CSV and connectivity. In total, we examined 91 aspects in this category. Are you excited about the topic ‘Data Connectivity’? Then download here our BI & Analytics Study 2023.

2. Alteryx Analytics

58%

The vendor Alteryx has a good rating in our objective BI & Analytics survey on the subject ‘Analytics’. The company scores 58% on this topic, relative to other vendors. We considered the following factors: advanced analytics, collaborative analytics and pervasive analytics. In doing so, we studied the following five products: Alteryx Designer, Alteryx Analytics, Alteryx Intelligence Suite, Alteryx APA Platform and Alteryx Server. In total, we examined 130 criteria within this section. Would you like to go into more depth with the topic ‘Analytics’? Then download here our BI & Analytics Guide. Or take a deep dive in the following content:

3. Alteryx BI Infrastructure

56%

The company has a good performance in our study on the section ‘BI Infrastructure’, given that they score 56% on this, compared to other vendors. The following criteria were used: repository, embedded analytics, scalability, high availability, hybrid cloud and operating systems. In total, we examined 162 features within this discipline. Are you excited about the topic ‘BI Infrastructure’? Then download here our BI & Analytics Guide 2023.

4. Alteryx Business Intelligence

52%

Alteryx has a good rating in our current BI & Analytics survey of the theme ‘Business Intelligence’. The score amounts to 52%, compared to other vendors. We considered the following factors: reporting, enterprise business intelligence, embedded business intelligence and business process monitoring. In doing so, we analyzed the following three products: Alteryx Analytics, Alteryx APA Platform and Alteryx Connect. In total, we examined 73 criteria within this section. Would you like to learn more about the topic ‘Business Intelligence’? Then download here our BI & Analytics Study. Or take a deep dive in the following content:

5. Alteryx Artificial Intelligence

51%

The vendor Alteryx has a good score in our independent BI & Analytics survey of the theme ‘Artificial Intelligence’, given that they score 51% on this, relative to other vendors. We looked at the following criteria, among others: Python, augmented reality, naive bayes, Bayesian networks and conversational analysis. In doing so, we investigated the following products: Alteryx APA Platform. In total, we examined 164 criteria in this category. Are you planning to specialize further in the topic ‘Artificial Intelligence’? Then download here our BI & Analytics Guide.

6. Alteryx Self-service BI

50%

The company has a good score in our independent BI & Analytics survey of the theme ‘Self-service BI’ with a score of 50%, compared to other vendors. We considered the following factors: self-service data preparation and self-service reporting. In total, we examined 14 criteria within this section. Would you like to delve further into the topic ‘Self-service BI’? Then download here our BI & Analytics Study.

7. Alteryx Data Governance

49%

The vendor Alteryx has a moderate performance in our recently updated, independent BI & Analytics study on the subject ‘Data Governance’, given that they score 49% on this, compared to other vendors. We looked at the following criteria, among others: data management, data quality, data catalog, data encryption, data lineage and data acquisition layer. In total, we examined 91 selection criteria within this main theme. Would you like to delve further into the topic ‘Data Governance’? Then download here our BI & Analytics Guide 2023.

8. Alteryx Performance Optimization

47%

The company has a moderate rating in our study on the section ‘Performance Optimization’ with a score of 47%, relative to other vendors. We used the following selection criteria: caching, parallel processing, data pipelines, materialized views, quantum computing and cached data. In total, we examined 29 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Performance Optimization’? Then download here our BI & Analytics Guide.

9. Alteryx Data Discovery

45%

Alteryx has a moderate rating in our objective BI & Analytics survey on the subject ‘Data Discovery’. The company scores 45% on this topic, compared to other vendors. The following criteria were used: data visualization and standard deviation. In doing so, we assessed the following products: Alteryx Connect. In total, we examined 400 features within this discipline. Are you planning to specialize further in the topic ‘Data Discovery’? Then download here our BI & Analytics Guide.

10. Alteryx Data Integration

37%

Alteryx has a moderate score in our 100% vendor-independent BI & Analytics survey on the section ‘Data Integration’. The score amounts to 37%, relative to other vendors. The following criteria were used: data warehousing, data hub, data virtualization, data integration platform, data wrangling and cross-database joins. In total, we examined 76 criteria within this section. Are you excited about the topic ‘Data Integration’? Then download here our BI & Analytics Study. Or take a deep dive in the following content:

11. Alteryx Big Data

36%

The vendor Alteryx has a moderate score in our objective BI & Analytics survey on the section ‘Big Data’. The score amounts to 36%, relative to other vendors. We considered the following factors: big data analytics, IoT analytics, big data analysis and in-chip big data analytics. In total, we examined 59 criteria within this section. Would you like to delve further into the topic ‘Big Data’? Then download here our BI & Analytics Study 2023.

12. Alteryx Real-time Analytics

23%

The company has a poor score in our objective BI & Analytics survey on the subject ‘Real-time Analytics’, given that they score 23% on this, relative to other vendors. We used the following selection criteria: real-time, real-time data, data ingestion, near real-time, real-time insights, real-time data warehousing and real-time big data. In total, we examined 19 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Real-time Analytics’? Then download here our BI & Analytics Guide 2023.

13. Alteryx Decision Management

20%

The company has a poor performance in our 100% vendor-independent BI & Analytics survey of the theme ‘Decision Management’. The company scores 20% on this topic, compared to other vendors. We considered the following factors: performance management, decision-making platform, decision optimization and real-time decisioning. In total, we examined 30 features within this discipline. Would you like to go into more depth with the topic ‘Decision Management’? Then download here our BI & Analytics Guide.

14. Alteryx Multidimensional Models

15%

Alteryx has a poor score in our independent BI & Analytics survey on the subject ‘Multidimensional Models’, given that they score 15% on this, relative to other vendors. The following criteria were used: OLAP, DAX, ROLAP, MOLAP and tabular data models. In total, we examined 14 features within this discipline. Would you like to delve further into the topic ‘Multidimensional Models’? Then download here our BI & Analytics Guide.

15. Alteryx Mobile Business Intelligence

10%

Alteryx has a poor performance in our study on the subject ‘Mobile Business Intelligence’. The score amounts to 10%, compared to other vendors. We looked at the following criteria, among others: Android, iPad and iPhone. In total, we examined 10 selection criteria within this main theme. Would you like to become more proficient in the topic ‘Mobile Business Intelligence’? Then download here our BI & Analytics Guide.

Want to know more? Then order the BI & Analytics Guide™ 2023 here

In which sectors is Alteryx BI & Analytics most active?

In our research, we also looked at which industries a supplier has a track record. These are the industries where Alteryx is frequently used: banking, energy, fashion, health care, manufacturing, pharma, public sector, universities and utilities.

Alteryx software is most used by…

The BI & Analytics software from Alteryx is most often mentioned in combination with the following functions: data analysts, data scientists, marketers and platform administrator.

Hire a qualified Alteryx expert

Education and training course Alteryx BI & Analytics

We facilitate various training courses in the field of BI & Analytics but can also provide specific Alteryx training, for example as incompany. Then think about the following software: Alteryx Designer, Alteryx Server and Alteryx Connect. Of course we color such a training with the ideas of the intelligent, data-driven organization.

In conclusion: Alteryx Analytics scores reasonably well

Alteryx has a minimal product portfolio with which it scores reasonably well in our BI & Analytics survey. Alteryx BI & Analytics innovates (approximately) at an average rate of more than 15 features per year, is active (for now) in many different sectors, and growing high in the field of data connectivity.

About Passionned Group

logo of Passionned Group, the Alteryx BI & Analytics specialistPassionned Group has specialized in 100% independent BI & Analytics consulting and the implementation of BI & Analytics solutions. We help large & small organizations to advance as intelligent, data-driven organizations.

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Daan van Beek - Business Partner

DAAN VAN BEEK MSc

Business Partner

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Fact sheet

Number of organizations serviced ___
Number of training courses ___
Number of participants trained ___
Overall customer rating 9.3
Number of consultants & teachers ___
Number of offices 3
Number of years active 18