Business Intelligence is still just called Business Intelligence

Sentiment Analysis highlights: BI is still just called BI

Written by

Passionned Group is a leading analyst and consultancy firm specialized in Business Analytics and Business Intelligence. Our passionate advisors assist many organizations in selecting the best Business Analytics Software and applications. Every two years we organize the election of the smartest company.

The Passionned Group has extended its Business Intelligence Tools Survey with a new element. The just-released 2014 edition now contains a Sentiment Analysis, in addition to the usual extensive analysis of functionalities of the tools and features of the Business Intelligence suppliers.

Analytics the new BI?

The reason for this additional research is that many BI-suppliers try to let you believe that Analytics would be the new BI. In many publications and presentations they promote to refer the term BI to the archive and to then only speak about Analytics.

First analysis

The first analysis was executed on more than 70,000 tweets related to the specific BI suppliers or the solutions they provide. The results show that the users and also many of the suppliers themselves – with the exception of IBM and SAS – still talk about BI.

BI is still just called BI…

That is therefore at odds with the message that the suppliers express through various channels to the outside world. A comforting thought: BI is still just called BI.

… but BI is much less fruitful without Analytics.

And rightly so, according to the Passionned Group. You cannot do Analytics (properly) without a sound BI infrastructure, and BI without Analytics is much less fruitful. Both are and continue to be needed to make organizations more intelligent.

The Sentiment Analysis will be conducted quarterly from now on.

About the Business Intelligence Tools Survey

The Business Intelligence Tools Survey is a 100% vendor independent comparison report and market analysis. Worldwide, thousands of organizations use this unique BI guide to make the best choice for a Business Intelligence tool / platform in a short time. You get direct insight into the possibilities and limitations of the various tools. You save valuable time! You can order the complete Business Intelligence Tools Survey here.

Comment on this post by Daan van Beek

Your email address will not be published. Required fields are marked *

A selection of our customers

Become a customer with us now

Do you also want to become a customer of ours? We are happy to help you with business intelligence is still just called business intelligence or other things that will make you smarter.

Daan van Beek, Managing Director


Managing Director

contact me directly

Fact sheet

Number of organizations serviced
Number of training courses
Number of participants trained
Overall customer rating
Number of consultants & teachers
Number of offices
Number of years active