SAS software | SAS Business Analytics | Review & Comparison
Thorough, independent advice about SAS software. Click here for our independent BI tools guide:

  • 100% independent information
  • SAS scored on 1,000+ criteria
  • Used in over 100 countries
  • Insight into SAS' qualities
to the intelligent insights app

Independent review of SAS Business Analytics

The SAS Institute is a BI vendor that has been around for 40 years. They deliver a broad range of enterprise-wide BI solutions that are used by many large listed companies. SAS has, over the years, developed a clear vision of Business Analytics, which is reflected in its products. They believe that BI solutions should be focused on ‘predicting the future’ instead of ‘reporting the past’.

SAS Visual Analytics focuses on self-service BI

With SAS Visual Analytics there is a strong emphasis on self-service BI. This analytics solution focuses on the analysis of data, linked to the different (Microsoft) office products. What stands out to us is that ‘social BI’ is part of SAS Office and not of SAS Visual Analytics.

Vertical solutions for various market segments

SAS Institute offers several vertical solutions for various market segments, in addition to these generic packages. This makes it, for an organization in a particular market segment, possible to create a BI environment relatively quickly. Implementations of SAS software generally last well beyond the implementations of similar BI solutions.

SAS software is present in many (large) companies, but those companies do not always make exclusive use of SAS for their Dashboards and Visual Data Discovery. There are often multiple solutions such as Qlik and Tableau in use. SAS BI generally works poorly with other Business Intelligence solutions.

SAS also launched an architecture named Viya. This architecture is completely cloud-based, supports multiple languages ​​and is an open BI environment that is easy to understand. The CEO of the software company, Jim Goodnight, said: “Viya will be the ‘next generation visual analytics’”.

Who is the supplier of SAS software?

SAS Institute was founded in 1978 and comes from an agricultural research project at the University of North Carolina, where a lot of data had to be analyzed.

The client list of the software is perhaps one of the most impressive of all active BI vendors in the market. SAS Institute indicates that 96% of the top 100 of all Fortune 500 companies use SAS Business Analytics. Worldwide, more than 80,000 organizations use SAS software.

SAS as an Enterprise BI supplier

SAS Institute has, for all these years as an Enterprise BI vendor, distinguished itself by focusing on the ‘decision making process’ within organizations, emphasizing predictive analytics and, later on, advanced Big Data solutions. In 2010, for example, the software company already offered solutions for (customer) sentiment analysis with social media data sets.

The customers of SAS Institute often indicate that it’s a technically oriented organization that focuses less on smaller organizations. The company focuses on larger companies in various industries. By offering vertical solutions in a company segment, it often has a strong ‘footprint’ in a large number of market segments. It has, for example, a strong presence in the finance market, partly due to strong products they provide in the field of fraud prevention.

So it’s a very big player with an impressive clientele. SAS Institute is not listed, but the (private) property of a number of large shareholders, including Jim Goodnight himself.

The pros of SAS BI

The main advantages of SAS software include:

  • A very good track record in the market with many attractive names that use SAS Business Analytics.
  • SAS software is very strong in the field of predictive analytics and data mining, giving them a leading position in the field of fraud detection, behavioral targeting, and analysis of Big Data.
  • SAS Institute’s solutions score very well in terms of mobile BI.
  • With Visual Analytics it has gained a solid foothold in the field of self-service BI.
  • The company has a lot of specific vertical market solutions available for organizations.

SAS Business Analytics: what are the downsides?

SAS also has a number of points that you should consider when you are considering purchasing or if you already use SAS software. The most important ones are:

  • The company has a reputation as a technical supplier. This is in contrast to, for example Tableau. They can’t seem to shake this reputation.
  • They scored worse than average in customer surveys on sales, contracting, and service. The relatively high licensing costs and rigid contractual agreements are the most important causes.
  • Implementations of SAS BI tools last longer than comparable suppliers, on average. This is partly explained by the server-based architecture of SAS software.
  • The solutions doen’t work well with other BI solutions that are often used within organizations, such as Qlik and Tableau.
  • SAS software is less suitable for small and medium enterprises due to the the relatively long implementation time and high licensing fees.

What is the market position of SAS?

SAS Institute is perhaps the ultimate supplier when it comes to living up to what Business Intelligence actually stands for. They focus the entire product range strongly on providing Business Intelligence software for specific market segments.

If you have a lot of (big) data available, or when fraud and data analysis is an essential part of your organization, SAS software is the go-to solution for Data Science and disruptive BI solutions.

SAS software is especially present in large organizations and is thus one of the major players when it comes to business intelligence solutions.

We see the software company SAS as the party that is leading in the field of predictive analytics. But this supplier is not the only choice an organization can make. With the Intelligent Insights app, Passionned Group developed a tool that lets you easily compare the different players on the market.

Check market position

SAS software compared to other BI tools

If you’re considering buying SAS Business Intelligence, or if you’re considering BI solutions in addition to SAS, it’s imperative to make the right decision. Passionned Group has done more than 10 years of research into this market, and with our Intelligent Insights BI & Analytics app, we can help you make the right decision.

The app evaluates more than 19 vendors, each on 1,000+ criteria. It contains many charts and graphs, allowing you to quickly see how the different solutions score on each of the issues. To get a jump start with your selection process, order this app directly through our website.

to the app

Purchasing Business Analytics from SAS?

Purchasing Business Analytics from SAS?SAS Institute is not known among customers as the most ‘simple’ supplier when it comes to licensing and contract negotiations. If you’re considering purchasing a license, then it may be a good idea to contact one of our experienced BI procurement specialists. They are uniquely able to advise you on the best way for you to proceed with the procurement of SAS software (licenses).

SAS Institute has always been a major player in the BI market, but there are more suppliers. Also take a look at other suppliers and be surprised by what they can deliver these days.

More BI Tools

Getting SAS expertise

If you already use SAS software, or if you intend to implement it, then you might be interested in remote support. Our SAS experts can support you in various fields to help you optimize the use of SAS Business Analytics in your organization.

The skill set of SAS expertise is undergoing a strong development. Formerly, they were business analysts and report builders who were able to use the SAS platform, now the experts need to have knowledge of (big) data, statistics, linking of multiple data sources, and especially the visualization of data. This is the scope of the data scientist.

This ‘new’ SAS expertise is scarce and is difficult to bind to an organization. Outsourcing is the solution.

Want to learn more about SAS or Business Analytics in general?

Besides SAS experts, Passionned Group also offers various other services such as business intelligence training, (selection) advice, and of course a well-stocked knowledge base. This total package of (independent) Services Business Analytics can make your organization more successful. Contact us about your challenges and we’ll take it on together.

Contact us freely

A selection of our customers

Become a customer with us now

Do you also want to become a customer of ours? We are happy to help you with sas software (sas business analytics) or other things that will make you smarter.

Daan van Beek, Senior SAS advisor


Senior SAS advisor

contact me directly

Fact sheet

Number of organizations serviced
Number of training courses
Number of participants trained
Overall customer rating
Number of consultants & teachers
Number of offices
Number of years active