How does HubSpot CRM & Customer Interaction score on different criteria?
In our comprehensive research we also judged the different products of HubSpot software. More than 180 criteria were used in the process. The bar graph below illustrates the strengths and weaknesses of HubSpot CRM, compared to the competition. Please note that Passionned Group is 100% independent of the software vendors in our research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of CRM systems.
Figure 1: Scorecard of the CRM provider HubSpot. A maximum of 100% can be obtained. Source: the CRM & Customer Interaction Guide 2024. Do you need additional information about the survey structure? Click here to download this guide.
The HubSpot analysis was compiled by collecting a lot of public big data and from there it was thoroughly analyzed. More than 290 documents have reviewed from HubSpot in recent years. In this process both algorithms as the critical eye of an experienced and independent specialist played a key role in drawing conclusions.HubSpot in our CRM & Customer Interaction Guide 2024 
In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of HubSpot for you. You get access to hundreds of (shorter) trainings, tech talks, demos, lectures, tutorials, and so on and always have the latest CRM news. This guide will additionally assist you in profoundly improve your knowledge about CRM & Customer Interaction.
HubSpot and their complete CRM & Customer Interaction product portfolio
The software company HubSpot carries (a minimum of) 3 products in the realm of CRM & Customer Interaction. Based on relevance we list the products of HubSpot below:
What is HubSpot CRM?
Under this heading, we report the (main) characteristics of HubSpot CRM, including some of its features and any related products. This product group consists of HubSpot Sales Outlook and HubSpot Mobile App. This product / group of products can be best defined by the following features:
- account
- business relationships
- contact
- contact information
- customer relationship management
- customer service
- email marketing
- lead generation
- small businesses
Are you curious about all properties (100+) of HubSpot CRM? Then download our CRM & Customer Interaction Guide™ 2024 here.
Lacking capacity and want to hire an experienced HubSpot CRM consultant?
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What is HubSpot Sales Outlook?
We don’t reveal everything here but, in this paragraph, we display the details of HubSpot Sales Outlook, including some of its features and any related products. The HubSpot Sales Outlook can be best characterized by the following features:
- account
- close deals
- contact
- email templates
- microsoft outlook
- outlook integration
- reporting
- search
Do you want to know everything about all elements (100+) of HubSpot Sales Outlook? Then download our CRM & Customer Interaction Guide™ 2024 here.
What is HubSpot Mobile App?
In this part, we report the (main) characteristics of HubSpot Mobile App, including some of its features and any related products. The product HubSpot Mobile App can be characterized by the following features:
- account
- contact
- create tasks
- customer service
- manage contacts
- mobile app
- search
Do you want to know everything about all the functionalities (100+) of HubSpot Mobile App? In that case order the CRM & Customer Interaction Guide™ 2024 here.
HubSpot CRM-tools and the version history
Recently, we see a stable trend in terms of CRM & Customer Interaction functionality and support for various platforms and data sources.
We reviewed HubSpot’s latest versions of the total product range. Below you can see the respective version numbers of all available CRM & Customer Interaction products of HubSpot:
- HubSpot CRM: 2023 2022
Behind each product we mention the version numbers, the older the version the more backward the version is in the list.
What are the licensing costs of HubSpot Sales Outlook and HubSpot Mobile App?
It is difficult to determine exactly what a license of HubSpot Sales Outlook and HubSpot Mobile App costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of HubSpot’s fiscal quarter, you may be in for a decent discount. In addition, it makes sense running the software in the cloud. Often you only pay for what you consume in resources. The purchase cost of HubSpot Sales Outlook and HubSpot Mobile App may not be the largest amounts, but maintenance and support can certainly put quite a strain on your annual budget.
What makes HubSpot CRM & Customer Interaction unique compared to other CRM platforms
In our study, we see that HubSpot in the field of CRM & Customer Interaction software has several specific features which are worth weighing in a tool selection. This makes HubSpot CRM more or less unique: opportunity analysis, parent company, hot lead, direct marketing and key account management.
The advantages and disadvantages of HubSpot CRM
Figure 11: Tag cloud with the strength-weakness analysis of HubSpot CRM & Customer Interaction
By research theme (CRM), we listed all the advantages and disadvantages of HubSpot CRM & Customer Interaction, HubSpot Sales Outlook and HubSpot Mobile App, et cetera. This overview and scores are not rigid: HubSpot can currently work to creating missing functionality at this time (such as support for goal management). In addition, documentation may lag behind current events.
Share your experience with HubSpot CRM & Customer Interaction
Write a review about HubSpot CRM & Customer Interaction here. Your findings may then be taken into consideration in an even more informed review of the results of HubSpot CRM.
1. HubSpot Reporting
HubSpot has an excellent performance in our independent CRM & Customer Interaction guide on the section ‘Reporting’, given that they score 88% on this, compared to other vendors. We looked at the following criteria, among others: CRM analytics, bounce rates, custom reporting and interactive reporting. In total, we examined 11 criteria in this category. Would you like to learn more about the topic ‘Reporting’? Then download here our CRM & Customer Interaction Study 2024.
2. HubSpot Customer Data
HubSpot has an excellent performance in our objective CRM & Customer Interaction survey on the section ‘Customer Data’ with a score of 86%, relative to other vendors. We considered the following factors: account, custom fields, appointment, customer data platform, data protection and customer information. In total, we examined 45 criteria in this category. Would you like to go into more depth with the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2024. Or take a deep dive in the following content:
3. HubSpot Customer Relationship Management
The company has an excellent performance in our current CRM & Customer Interaction survey on the section ‘Customer Relationship Management’, given that they score 83% on this, relative to other vendors. We looked at the following criteria, among others: search and customer interactions. In doing so, we looked at the following products: HubSpot CRM. In total, we examined 25 features within this discipline. Would you like to learn more about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Guide.
4. HubSpot Infrastructure
HubSpot has a good score in our objective CRM & Customer Interaction survey on the subject ‘Infrastructure’ with a score of 77%, relative to other vendors. We looked at the following criteria, among others: authentication, rest api, email integration and document management. In total, we examined 56 criteria in this category. Are you excited about the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide 2024.
5. HubSpot Automation Platform
The vendor HubSpot has a good score in our 100% vendor-independent CRM & Customer Interaction study on the section ‘Automation Platform’ with a score of 76%, relative to other vendors. We looked at the following criteria, among others: marketing automation, sales automation, process automation, generative ai, business process management, app marketplace and all-in-one marketing automation. In total, we examined 28 criteria within this section. Would you like to go into more depth with the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide 2024.
6. HubSpot Lead Management
The vendor HubSpot has a good rating in our objective CRM & Customer Interaction survey on the section ‘Lead Management’ with a score of 74%, relative to other vendors. We looked at the following criteria, among others: lead generation and lead conversion. In total, we examined 12 features within this discipline. Would you like to learn more about the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Guide. Or take a deep dive in the following content:
7. HubSpot Data Quality
The vendor HubSpot has a good performance in our objective CRM & Customer Interaction survey on the section ‘Data Quality’ with a score of 73%, relative to other vendors. We considered the following factors: merge duplicate and duplicate search. In total, we examined 16 criteria in this category. Are you excited about the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Guide 2024.
8. HubSpot Campaign Management
HubSpot has a good score in our objective CRM & Customer Interaction survey on the subject ‘Campaign Management’, given that they score 72% on this, compared to other vendors. We considered the following factors: email marketing and drip campaigns. In total, we examined 25 criteria within this section. Would you like to go into more depth with the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Study.
9. HubSpot Sales Management
HubSpot has a good performance in our 100% vendor-independent CRM & Customer Interaction study of the theme ‘Sales Management’, given that they score 70% on this, compared to other vendors. We looked at the following criteria, among others: ecommerce, opportunity management and customer journeys. In total, we examined 51 features within this discipline. Would you like to delve further into the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2024.
10. HubSpot Task Management
The company has a good rating in our recently updated, independent CRM & Customer Interaction study on the section ‘Task Management’ with a score of 65%, compared to other vendors. We considered the following factors: repetitive tasks, task list, create tasks, complete tasks, automate routine tasks, assign tasks and automate tasks. In total, we examined 13 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Task Management’? Then download here our CRM & Customer Interaction Guide 2024.
11. HubSpot Customer Service Management
The vendor HubSpot has a good rating in our objective CRM & Customer Interaction survey on the subject ‘Customer Service Management’, given that they score 58% on this, compared to other vendors. We looked at the following criteria, among others: customer service, case management, ticketing system, field service management, incidents and call center CRM. In total, we examined 9 features within this discipline. Would you like to go into more depth with the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Guide.
Want to know more? Then order the CRM & Customer Interaction Guide™ 2024 here
In which sectors is HubSpot CRM & Customer Interaction most active?
In our objective CRM & Customer Interaction survey, we also looked at which industries a supplier has a track record. These are the industries where HubSpot is most popular: automotive, banking, fintech, governments, healthcare, insurance, manufacturing, real estate, restaurant, retail and universities.
HubSpot software is most used by…
The CRM & Customer Interaction software from HubSpot is most often mentioned in combination with the following functions: account managers, business development and sales reps.
Hire a qualified HubSpot programmer
Training and courses HubSpot CRM & Customer Interaction
The specialists of Passionned Group organize various training courses in the field of CRM & Customer Interaction but can also provide specific HubSpot training, for example as incompany. The following software solutions are addressed: HubSpot Sales Outlook and HubSpot Mobile App. We make you completely familiar with the ideas of the intelligent, data-driven organization.
In conclusion: HubSpot CRM scores eminent
HubSpot has a compact product portfolio with which it scores eminent in our CRM & Customer Interaction survey. HubSpot CRM & Customer Interaction innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in many different sectors, and is strongest in reporting.
About Passionned Group
Passionned Group specializes in 100% independent CRM & Customer Interaction consulting and the implementation of CRM & Customer Interaction solutions. Our dedicated and passionate consultants help governments, institutions and commercial organizations to advance as intelligent, data-driven organizations.
