How does Pipedrive score on different criteria?
In our survey we also looked at the various tools of Pipedrive software. We examined no less than 160 aspects. The graph below illustrates the strengths and weaknesses of Pipedrive CRM, in general terms. Please note that Passionned Group is 100% independent of the suppliers in our guide. We are not a reseller, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.
Figure 1: Strength-weakness analysis of the supplier Pipedrive. A maximum of 100% can be obtained. Source: the CRM & Customer Interaction Guide 2023. Do you need additional information about our research design? Click here to download this guide.
The Pipedrive analysis was conducted by intercepting big data and from there it was inspected in detail. More than 187 documents have been scanned from this software vendor in recent times. In this analysis process both algorithms as a senior expert played a key role in performing the validation.Pipedrive in our CRM & Customer Interaction Guide 2023. In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of Pipedrive for you.
Pipedrive and their complete CRM & Customer Interaction product portfolio
The vendor Pipedrive has (a minimum of) 2 products in the realm of CRM & Customer Interaction. Based on relevance we list the products of Pipedrive below:
What is Pipedrive CRM?
We do not display here all the features but, in this paragraph, we portrait Pipedrive CRM, including some of its features and any related products. This product group consists of Pipedrive Marketplace. This product can be best defined by the following characteristics:
- CRM
- reporting
- customer relationship management
- sales management > sales pipeline
- customer data > customer information
- customer relationship management > small businesses
- automation platform > marketing automation
- sales management > sales funnel
- infrastructure > data security
Do you want to know everything about all features (100+) of Pipedrive CRM? Download the CRM & Customer Interaction Guide™ 2023 here.
Are you considering hiring a knowledgeable Pipedrive CRM specialist?
Are you considering hiring an external consultant specialized in Pipedrive CRM who is subject matter expert and implement an Pipedrive CRM application? You can always call on the Pipedrive CRM specialists of Passionned Group. Indeed, hiring Pipedrive CRM developers is sometimes cumbersome and expensive. Leave a message here and we will be happy to work for you.

What is Pipedrive Marketplace?
Under this heading, we portrait Pipedrive Marketplace, including some of its features and any related products. The Pipedrive Marketplace can be characterized by the following characteristics:
- CRM
- customer data > account
- customer data > manage contacts > contact
- campaign management > email marketing
- customer relationship management > small businesses
- customer data > accounts
- reporting
- sales management > opportunity management > close deals
- campaign management > email campaigns
- automation platform > app marketplace
Are you now curious about all properties (100+) of Pipedrive Marketplace? In that case open the CRM & Customer Interaction Guide™ 2023 here.



Pipedrive CRM-tools and the version history
Recently, we see a stable development when it comes to CRM & Customer Interaction functionality.
We reviewed Pipedrive ‘s latest updates of its complete CRM & Customer Interaction proposition. As far as we can tell, Pipedrive does not use an identifiable version numbering system.
What are the licensing costs of Pipedrive Marketplace?
It is difficult to determine exactly what a license of Pipedrive Marketplace costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of Pipedrive ‘s fiscal quarter, you may be in for a decent discount. In addition, nowadays it is recommended running the software in the cloud. You then only pay for what you use. The purchase cost of Pipedrive Marketplace may not be the largest cost item, but maintenance and support can certainly put quite a strain on your annual budget.
What makes Pipedrive distinctive
In our study, we see that Pipedrive in the field of CRM & Customer Interaction software has several specific features which emerged distinctively in our research. This makes Pipedrive CRM more or less unique: outlook sync, call center crm, pipeline reporting, cloud software and sales workflows.
The advantages and disadvantages of Pipedrive CRM
Figure 8: Tag cloud of the strengths and weaknesses of Pipedrive
In the following sections, we describe all the advantages and disadvantages of Pipedrive, Pipedrive Marketplace, et cetera. The listing in the following paragraphs is subject to change, because: Pipedrive wants to gain a better position in the market, of course, and works continuously with partners to building on new functionality at this time (such as support for low-code, cdn, customer data platform, customer self-service, on-premises, self-service portal, no-code, master data management, parent child relationships and journey management). It may also be that a feature has not yet been adequately described.
Your opinion matters
Report your experience with Pipedrive here. Your observations may then be taken into consideration and contribute to a better, even more balanced assessment of Pipedrive CRM.
1. Pipedrive Campaign Management
The vendor Pipedrive has an excellent rating in our study on the section ‘Campaign Management’, given that they score 88% on this, compared to other vendors. We looked at the following criteria, among others: email campaigns and drip campaigns. In total, we examined 25 features within this discipline. Are you excited about the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Guide 2023.
2. Pipedrive Customer Relationship Management
Pipedrive has an excellent score in our objective CRM & Customer Interaction survey of the theme ‘Customer Relationship Management’ with a score of 81%, relative to other vendors. We considered the following factors: customer interactions, small businesses, self-service portal and custom activities. In total, we examined 21 criteria within this section. Would you like to learn more about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Guide 2023. Or take a deep dive in the following content:
3. Pipedrive Reporting
Pipedrive has an excellent performance in our independent CRM & Customer Interaction survey on the section ‘Reporting’, given that they score 80% on this, compared to other vendors. We looked at the following criteria, among others: advanced reporting, sales dashboards, pipeline reporting, interactive reporting and pipeline chart. In doing so, we investigated the following products: Pipedrive CRM. In total, we examined 10 criteria in this category. Would you like to learn more about the topic ‘Reporting’? Then download here our CRM & Customer Interaction Study 2023.
4. Pipedrive Sales Management
Pipedrive has a good performance in our objective CRM & Customer Interaction survey on the section ‘Sales Management’ with a score of 79%, relative to other vendors. We considered the following factors: ecommerce and customer journeys. In total, we examined 50 criteria in this category. Would you like to go into more depth with the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2023.
5. Pipedrive Lead Management
The company has a good performance in our current CRM & Customer Interaction survey on the section ‘Lead Management’, given that they score 79% on this, relative to other vendors. We looked at the following criteria, among others: lead generation, lead conversion, lead qualification and lead scoring. In total, we examined 12 features within this discipline. Would you like to learn more about the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Guide.
6. Pipedrive Customer Data
Pipedrive has a good score in our objective CRM & Customer Interaction survey on the subject ‘Customer Data’ with a score of 72%, relative to other vendors. We looked at the following criteria, among others: custom fields, appointment, data protection, customer information, 360-degree view, sensitive data and business relationships. In total, we examined 45 criteria in this category. Are you excited about the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2023.
7. Pipedrive Infrastructure
The vendor Pipedrive has a good score in our 100% vendor-independent CRM & Customer Interaction survey on the section ‘Infrastructure’ with a score of 71%, relative to other vendors. We looked at the following criteria, among others: authentication and cdn. In total, we examined 54 criteria within this section. Would you like to go into more depth with the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide 2023.
8. Pipedrive Customer Service Management
The vendor Pipedrive has a good rating in our objective CRM & Customer Interaction survey on the section ‘Customer Service Management’ with a score of 53%, relative to other vendors. We looked at the following criteria, among others: customer service, case management, helpdesk and ticketing system. In total, we examined 9 features within this discipline. Would you like to learn more about the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Guide. Or take a deep dive in the following content:
9. Pipedrive Automation Platform
The vendor Pipedrive has a moderate performance in our objective CRM & Customer Interaction survey on the section ‘Automation Platform’ with a score of 46%, relative to other vendors. We considered the following factors: low-code and no-code. In total, we examined 20 criteria in this category. Are you excited about the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide 2023.
10. Pipedrive Data Quality
Pipedrive has a moderate score in our objective CRM & Customer Interaction survey on the subject ‘Data Quality’, given that they score 37% on this, compared to other vendors. We considered the following factors: merge duplicate and data cleansing. In total, we examined 11 criteria within this section. Would you like to go into more depth with the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Study. Or take a deep dive in the following content:
Want to know more? Then order the CRM & Customer Interaction Guide™ 2023 here
In which sectors is Pipedrive most active?
In our current CRM & Customer Interaction survey about, we also looked at which industries a supplier operates in. These are the industries where Pipedrive is most popular: banking, governments, real estate, restaurant and retail.
Pipedrive software is most used by…
The CRM & Customer Interaction software from Pipedrive is most often mentioned in combination with the following functions: business development, sales reps and sales team.
Hire a competent Pipedrive specialist
Training and incompany training Pipedrive
We provide various training courses in the field of CRM & Customer Interaction but can also provide specific Pipedrive training, for example as incompany. For example, you can think about the following software: Pipedrive Marketplace. Of course we frame the training with the ideas of the intelligent, data-driven organization.
Final Verdict: Pipedrive CRM scores high
Pipedrive has a compact product portfolio with which it scores high in our CRM & Customer Interaction survey. Pipedrive innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in many different sectors, and growing high in the field of campaign management.
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