How does HubSpot CRM & Customer Interaction score on different criteria?
In our comprehensive research we also judged the different products of HubSpot software. More than 160 criteria were used in the process. The bar graph below illustrates the strengths and weaknesses of HubSpot CRM, compared to the competition. Please note that Passionned Group is 100% independent of the software vendors in our research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.
Figure 1: Scorecard of the BI provider HubSpot. A maximum of 100% can be obtained. Source: the CRM & Customer Interaction Guide 2023. Do you need additional information about the survey structure? Click here to download this guide.
The HubSpot analysis was compiled by collecting a lot of public big data and from there it was thoroughly analyzed. More than 216 documents have reviewed from HubSpot in recent years. In this process both algorithms as the critical eye of an experienced and independent specialist played a key role in drawing conclusions.HubSpot CRM & Customer Interaction in our CRM & Customer Interaction Guide 2023. In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of HubSpot CRM & Customer Interaction for you.
HubSpot and their complete CRM & Customer Interaction product portfolio
The software company HubSpot carries (a minimum of) 1 product in the realm of CRM & Customer Interaction. Based on relevance we list the products of HubSpot below:
What is HubSpot CRM?
Under this heading, we report the (main) characteristics of HubSpot CRM, including some of its features and any related products. This product / group of products can be best defined by the following features:
- CRM
- customer relationship management
- customer data > manage contacts > contact
- customer service management > customer service
- customer relationship management > small business
- customer data > account
- customer data > business relationships
- campaign management > email marketing
- customer data > manage contacts > contact information
- customer relationship management > small businesses
Are you curious about all properties (100+) of HubSpot CRM? Then download our CRM & Customer Interaction Guide™ 2023 here.
Lacking capacity and want to hire an experienced HubSpot CRM consultant?
Do you want to hire an interim HubSpot CRM consultant who knows the HubSpot CRM software inside out and implement an HubSpot CRM application? Our interim specialists are happy to help. Indeed, hiring HubSpot CRM developers is not always expedient. Leave a message here and we will explore the business opportunities for you.
HubSpot CRM-tools and the version history
Recently, we see a stable trend in terms of CRM & Customer Interaction functionality and support for various platforms and data sources.
We reviewed HubSpot’s latest versions of the total product range. Below you can see the respective version numbers of all available CRM & Customer Interaction products of HubSpot:
- HubSpot CRM: 2023 2022
Behind each product we mention the version numbers, the older the version the more backward the version is in the list.
What are the licensing costs of HubSpot CRM?
It is difficult to determine exactly what a license of HubSpot CRM costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of HubSpot’s fiscal quarter, you may be in for a decent discount. In addition, it makes sense running the software in the cloud. Often you only pay for what you consume in resources. The purchase cost of HubSpot CRM may not be the largest amounts, but maintenance and support can certainly put quite a strain on your annual budget.
What makes HubSpot CRM & Customer Interaction unique compared to other BI platforms
In our study, we see that HubSpot in the field of CRM & Customer Interaction software has several specific features which are worth weighing in a tool selection. This makes HubSpot CRM more or less unique: opportunity analysis, parent company, hot lead, direct marketing and key account management.
The advantages and disadvantages of HubSpot CRM
Figure 5: Tag cloud with the strength-weakness analysis of HubSpot CRM & Customer Interaction
By research theme (CRM), we listed all the advantages and disadvantages of HubSpot CRM & Customer Interaction, HubSpot CRM, et cetera. This overview and scores are not rigid: HubSpot can currently work to creating missing functionality at this time (such as support for goal management). In addition, documentation may lag behind current events.
Share your experience with HubSpot CRM & Customer Interaction
Write a review about HubSpot CRM & Customer Interaction here. Your findings may then be taken into consideration in an even more informed review of the results of HubSpot CRM.
1. HubSpot Reporting
HubSpot has an excellent performance in our independent CRM & Customer Interaction survey on the section ‘Reporting’, given that they score 90% on this, compared to other vendors. We looked at the following criteria, among others: crm analytics, custom reporting, interactive reporting and pipeline chart. In total, we examined 10 criteria in this category. Would you like to learn more about the topic ‘Reporting’? Then download here our CRM & Customer Interaction Study 2023.
2. HubSpot Customer Data
HubSpot has an excellent performance in our objective CRM & Customer Interaction survey on the section ‘Customer Data’ with a score of 86%, relative to other vendors. We considered the following factors: account, custom fields, appointment, customer data platform, data protection and customer information. In total, we examined 45 criteria in this category. Would you like to go into more depth with the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2023. Or take a deep dive in the following content:
3. HubSpot Customer Relationship Management
The company has an excellent performance in our current CRM & Customer Interaction survey on the section ‘Customer Relationship Management’, given that they score 86% on this, relative to other vendors. We looked at the following criteria, among others: customer interactions and self-service portal. In doing so, we looked at the following products: HubSpot CRM. In total, we examined 21 features within this discipline. Would you like to learn more about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Guide.
4. HubSpot Data Quality
HubSpot has an excellent score in our objective CRM & Customer Interaction survey on the subject ‘Data Quality’ with a score of 84%, relative to other vendors. We looked at the following criteria, among others: merge duplicate and data cleansing. In total, we examined 11 criteria in this category. Are you excited about the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Guide 2023. Or take a deep dive in the following content:
5. HubSpot Automation Platform
The vendor HubSpot has an excellent score in our 100% vendor-independent CRM & Customer Interaction survey on the section ‘Automation Platform’ with a score of 82%, relative to other vendors. We looked at the following criteria, among others: marketing automation, sales automation, process automation, generative ai, business process management, app marketplace and all-in-one marketing automation. In total, we examined 20 criteria within this section. Would you like to go into more depth with the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide 2023.
6. HubSpot Infrastructure
The vendor HubSpot has an excellent rating in our objective CRM & Customer Interaction survey on the section ‘Infrastructure’ with a score of 81%, relative to other vendors. We looked at the following criteria, among others: on-premises and email integration. In total, we examined 54 features within this discipline. Would you like to learn more about the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide.
7. HubSpot Sales Management
The vendor HubSpot has a good performance in our objective CRM & Customer Interaction survey on the section ‘Sales Management’ with a score of 72%, relative to other vendors. We considered the following factors: opportunity management, customer journeys, customer lifetime value and goal management. In total, we examined 50 criteria in this category. Are you excited about the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2023.
8. HubSpot Campaign Management
HubSpot has a good score in our objective CRM & Customer Interaction survey on the subject ‘Campaign Management’, given that they score 72% on this, compared to other vendors. We considered the following factors: email marketing and drip campaigns. In total, we examined 25 criteria within this section. Would you like to go into more depth with the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Study.
9. HubSpot Lead Management
HubSpot has a good performance in our 100% vendor-independent CRM & Customer Interaction survey of the theme ‘Lead Management’, given that they score 65% on this, compared to other vendors. We looked at the following criteria, among others: lead generation, lead conversion and lead scoring. In total, we examined 12 features within this discipline. Would you like to delve further into the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Guide 2023.
10. HubSpot Customer Service Management
The company has a good rating in our recently updated, independent CRM & Customer Interaction study on the section ‘Customer Service Management’ with a score of 58%, compared to other vendors. We considered the following factors: customer service, case management, ticketing system, field service management, incidents and call center crm. In total, we examined 9 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Guide 2023. Or take a deep dive in the following content:
Want to know more? Then order the CRM & Customer Interaction Guide™ 2023 here
In which sectors is HubSpot CRM & Customer Interaction most active?
In our research, we also looked at which industries a supplier has a track record. These are the industries where HubSpot is most popular: fintech, governments, real estate, restaurant and retail.
HubSpot software is most used by…
The CRM & Customer Interaction software from HubSpot is most often mentioned in combination with the following functions: account managers, business development and sales reps.
Hire a qualified HubSpot programmer
Training and courses HubSpot CRM & Customer Interaction
The specialists of Passionned Group organize various training courses in the field of CRM & Customer Interaction but can also provide specific HubSpot training, for example as incompany. Then think about the following software: HubSpot CRM. We make you totally comfortable with the ideas of the intelligent, data-driven organization.
In conclusion: HubSpot CRM scores eminent
HubSpot has a minimal product portfolio with which it scores eminent in our CRM & Customer Interaction survey. HubSpot CRM & Customer Interaction innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in many different sectors, and is strongest in reporting.
About Passionned Group
Passionned Group specializes in 100% independent CRM & Customer Interaction consulting and the implementation of CRM & Customer Interaction solutions. Our dedicated and passionate consultants help governments, institutions and commercial organizations to advance as intelligent, data-driven organizations.
