How does Creatio CRM & Customer Interaction score on different parts?
In our study we also inspected the various tools of Creatio software. More than 160 evaluation criteria were examined. The image below illustrates the pros and cons of Creatio CRM, in general terms. Please note that Passionned Group is 100% independent of the software vendors in our research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of BI tooling.
Figure 1: Scorecard of the BI provider Creatio. The best supplier on a particular topic gets a maximum of 100 percent. Source: the CRM & Customer Interaction Guide 2023. Do you want additional information about our CRM & Customer Interaction guide? Click here to download this guide.
The Creatio analysis has been established by intercepting big data and from there it was thoroughly analyzed. More than 168 documents further we know that Creatio excels in automation platform. In this analysis process both algorithms as the critical eye of an experienced and independent specialist played a key role in finalizing the validation process.Creatio CRM & Customer Interaction in our CRM & Customer Interaction Guide 2023. In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of Creatio CRM & Customer Interaction for you.
Creatio and their complete CRM & Customer Interaction product portfolio
The vendor Creatio has (a minimum of) 1 product in the realm of CRM & Customer Interaction. In order of relevance we rank and describe the products below:
What is Creatio CRM?
Other names by which this software product is known: Creatio Platform
In this part, we report the (main) characteristics of Creatio CRM, including some of its features and any related products. The product Creatio CRM can be characterized by the following features:
- CRM
- automation platform > no-code
- automation platform > automate workflows
- automation platform > marketing automation > automate marketing campaigns
- lead management
- customer data > account
- customer service management > customer service
- customer data > manage contacts > contact
- sales management > opportunity management > opportunity
Do you want to know everything about all the functionalities (100+) of Creatio CRM? In that case order the CRM & Customer Interaction Guide™ 2023 here.
Lacking capacity and want to hire an experienced Creatio CRM consultant?
Do you want to hire a freelance Creatio CRM developer who can help you get started and implement an Creatio CRM application? You can always call on the Creatio CRM specialists of Passionned Group. Indeed, hiring Creatio CRM developers is not always preferable. Leave a message here and we will be happy to work for you.
Creatio CRM-tools and the version history
Over time, Creatio has seen a stable evolution with respect to CRM & Customer Interaction functionality.
We reviewed Creatio’s current releases of its product portfolio. Below you can see the structure of the various releases of the various CRM & Customer Interaction products of Creatio:
- Creatio CRM: 8.1 8.0.10 8.0.9 8.0.8 8.0.7 8.0.6 8.0.5 8.0.4 8.0.3 8.0.2 8.0.1 8.0 7.18.2 7.17.2 7.17.1 7.17.0 7.16.0 7.15.3 7
Behind each product we mention the version numbers, the older the version the more backward the version is in the list.
What are the licensing costs of Creatio CRM?
In many cases, it can be difficult to determine the licensing costs of Creatio CRM & Customer Interaction because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you request a quote just before the end of the fiscal period of Creatio, you can probably get a decent reduction in the license cost. As part of a cloud-first strategy, it makes sense running the software in the cloud. You then only pay for what you use. The purchase cost of Creatio CRM may not be the largest amounts, but maintenance and support do put a strain on your budget each year.
What makes Creatio CRM & Customer Interaction worth watching
In our study, we see that Creatio in the field of CRM & Customer Interaction software has a few specific features which may be the deciding factor in purchasing. This makes Creatio CRM more or less unique: add parent, sales workflows, outlook add-on, pipeline chart and parent company.
The advantages and disadvantages of Creatio CRM
Figure 5: Tag cloud with the strength-weakness analysis of Creatio CRM & Customer Interaction
In the following paragraphs, we name all the advantages and disadvantages of Creatio CRM & Customer Interaction, Creatio CRM, et cetera. There is momentum, because: Creatio may be working with partners to building on features that meet specific customer needs at this time (such as support for b2c, customer lifetime value, cdn, journey mapping, master data management, cross-selling, data cleansing, sales order, helpdesk and customer contacts). It may also be that a feature has not yet been adequately described.
Share your experience
Write a review about Creatio CRM & Customer Interaction here. Your observations may then start to count and contribute to a better, even more balanced assessment of Creatio CRM.
1. Creatio Automation Platform
The company has an excellent performance in our current CRM & Customer Interaction survey on the section ‘Automation Platform’, given that they score 82% on this, relative to other vendors. We looked at the following criteria, among others: low-code, marketing automation, no-code and sales automation. In total, we examined 20 features within this discipline. Would you like to learn more about the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide.
2. Creatio Customer Relationship Management
Creatio has a good score in our objective CRM & Customer Interaction survey on the subject ‘Customer Relationship Management’ with a score of 73%, relative to other vendors. We looked at the following criteria, among others: customer interactions and small businesses. In total, we examined 21 criteria in this category. Are you excited about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Guide 2023. Or take a deep dive in the following content:
3. Creatio Lead Management
The vendor Creatio has a good score in our 100% vendor-independent CRM & Customer Interaction survey on the section ‘Lead Management’ with a score of 71%, relative to other vendors. We looked at the following criteria, among others: manage leads and import leads. In doing so, we looked at the following products: Creatio CRM. In total, we examined 12 criteria within this section. Would you like to go into more depth with the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Guide 2023.
4. Creatio Infrastructure
The vendor Creatio has a good rating in our objective CRM & Customer Interaction survey on the section ‘Infrastructure’ with a score of 70%, relative to other vendors. We looked at the following criteria, among others: authentication, soap, on-premises, email integration, document management, mobile crm and cloud infrastructure. In total, we examined 54 features within this discipline. Would you like to learn more about the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide.
5. Creatio Customer Data
The vendor Creatio has a good performance in our objective CRM & Customer Interaction survey on the section ‘Customer Data’ with a score of 65%, relative to other vendors. We considered the following factors: account, custom fields, appointment, customer data platform, data protection, customer information and data anonymization. In total, we examined 45 criteria in this category. Are you excited about the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2023.
6. Creatio Customer Service Management
Creatio has a good score in our objective CRM & Customer Interaction survey on the subject ‘Customer Service Management’, given that they score 58% on this, compared to other vendors. We considered the following factors: customer service and case management. In total, we examined 9 criteria within this section. Would you like to go into more depth with the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Study. Or take a deep dive in the following content:
7. Creatio Sales Management
Creatio has a good performance in our 100% vendor-independent CRM & Customer Interaction survey of the theme ‘Sales Management’, given that they score 55% on this, compared to other vendors. We looked at the following criteria, among others: ecommerce, opportunity management, customer journeys and customer lifetime value. In total, we examined 50 features within this discipline. Would you like to delve further into the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2023.
8. Creatio Data Quality
The company has a moderate rating in our recently updated, independent CRM & Customer Interaction study on the section ‘Data Quality’ with a score of 47%, compared to other vendors. We considered the following factors: merge duplicate and data cleansing. In total, we examined 11 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Guide 2023. Or take a deep dive in the following content:
9. Creatio Campaign Management
The vendor Creatio has a moderate rating in our objective CRM & Customer Interaction survey on the subject ‘Campaign Management’, given that they score 36% on this, compared to other vendors. We looked at the following criteria, among others: email marketing, email campaigns, drip campaigns, direct marketing and plan campaigns. In total, we examined 25 features within this discipline. Would you like to go into more depth with the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Guide.
10. Creatio Reporting
Creatio has a moderate score in our study on the subject ‘Reporting’ with a score of 33%, compared to other vendors. The following criteria were used: crm analytics, sales dashboards, interactive reporting, pipeline chart and reporting dashboards. In total, we examined 10 features within this discipline. Are you planning to specialize further in the topic ‘Reporting’? Then download here our CRM & Customer Interaction Study 2023. Or take a deep dive in the following content:
Want to know more? Then order the CRM & Customer Interaction Guide™ 2023 here
In which sectors is Creatio CRM & Customer Interaction most active?
In our 100% vendor-independent CRM & Customer Interaction survey about, we also looked at which industries a software vendor moves to. These are the industries where Creatio has the largest footprint: banking, governments, retail and telecom.
Creatio software is most used by…
The CRM & Customer Interaction software from Creatio is most often mentioned in combination with the following functions: account managers and sales reps.
Hire an experienced Creatio developer
Education and training course Creatio CRM & Customer Interaction
The teachers of Passionned Group give various classes in the field of CRM & Customer Interaction but can also provide specific Creatio training, for example as incompany. For example, you can think about the following software: Creatio CRM. Of course we color such a training with the ideas of the intelligent, data-driven organization.
In conclusion: Creatio CRM scores high
Creatio has a minimal product portfolio with which it scores high in our CRM & Customer Interaction survey. Creatio CRM & Customer Interaction innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in relatively few sectors, and specializing in automation platform.
About Passionned Group
Passionned Group has specialized in 100% independent CRM & Customer Interaction consulting and the implementation of CRM & Customer Interaction solutions. Our dedicated and passionate consultants help businesses and governments to advance as intelligent, data-driven organizations.
