Unique 3-day CRM and Analytics training
Are you responsible for managing customer communication within or your organization, or are you a CRM consultant? Are you the manager of a staff department or shared service organization that has to work with internal customers? Do you want to make your department truly customer-focused and data-driven? If that sounds like you, this training course is for you.
- You want to make your organization (department) customer-focused quickly, without losing any revenue.
- As a shared service organization, you have to operate independently. Colleagues suddenly become customers who can do their shopping elsewhere.
- There are competitors who work much more data-driven and customer-focused, causing your company to lose revenue.
- You want to distinguish yourself in the market using CRM and customer-focused business, but you don’t know where to start.
- You have access to a lot of customer data, but you don’t know how to combine it and cash it in.
- You work hard and achieve success, but it’s not recognized by your customers and environment.
This training course is an ideal opportunity to accrue more knowledge and develop your own plan at the same time. So that you can start applying it in your organization immediately.
Implementing customer-focused business in your organization
During this three-day CRM course, every aspect of customer-focused business and data-driven working (CRM & Analytics) will be discussed. You’ll work on your case using the knowledge accrued during the course. At the end of the course, you’ll have a concrete plan that can be implemented in your organization immediately.
This CRM & Analytics training course is practical and focused on the actual implementation of changes in your organization. Questions like these will be discussed:
- Where is my organization right now?
- What actions can I choose from to quickly make a difference?
- How can I convince my organization of the need to change?
- How do I demonstrate the success of change?
The contents of the 3-day masterclass
This practical training course features all the components you need to successfully implement changes related to CRM & Analytics in your organization. You’ll learn to apply various techniques that have been proven effective in practice. Best practices will be discussed, and there’s plenty of room to discuss shared experiences. The three days are divided up as follows:
Discover the success factors of CRM and Analytics
This three-day CRM & Analytics course discusses both the strategic and the operational aspects of CRM and analytics. For example: using KPIs, (CRM and data) tools, data quality, various kinds of data sources, roles, change management approaches (project vs scrum), and visualization techniques. The most important subject, however, is the success factors of data-focused CRM in everyday (digital) practice.
About the teacher: Dick Pouw MBA
Dick Pouw, teacher and consultant, has over 20 years of experience in CRM, Analytics, and ICT, both as program manager and change director. He has been responsible for implementing large-scale customer-focused change projects. As a CIO, he’s been responsible for the digital transition at one of the Netherlands’ largest publishers for over seven years. In recent years, he’s helped organizations undergoing the digital transformation implement more agile and customer-focused processes. His motto is that change is only successful when the customer notices the difference.
Practical training CRM & customer-focused business
During the training you’ll formulate a plan for your own organization that you can start using right away. This entire CRM course is focused on successfully implementing customer-focused and data-driven working in your organization. You’ll notice the difference right away. At the end of the course, every participant will receive a certificate and a signed copy of the book Data Science for Decision-Makers & Data Professionals.
Passionned provides aftercare
Once you start implementing your plan in your own organization, you won’t have to go it alone. After completing the training, we’ll contact you within a few weeks and discuss your progress. If there’s a desire and a need, we can offer follow-up independent advice.
This (hour-long) conversation is completely free and comes with the training. If you have any questions or issues, you can always contact us, and we’ll make sure to provide answers. So after completing the training, you won’t be alone. Passionned Group will help you implement the change.
Who is this CRM training for?
This training provides a stepping-off point for anyone involved in making organizations more customer-focused and data-driven. Past participants include managers who are responsible for customer contact, business managers, employees, ICT and BI managers, CRM consultants, and anyone responsible for CRM and data-driven change projects, like BI project leaders and program managers.
Contact us about in-company training
Contact us now for information about dates, rates, and availability. Our teachers are eager to visit your company to teach this course in-house.