Reach your strategic goals faster

A good strategy, and especially its quick execution, is more important than ever. Yet most organizations don’t manage to reach their strategic goals in a timely fashion. How does your organization perform? What makes your organization effective (or ineffective) in reaching its strategic goals?

When smart people, intelligent systems, agile processes, a culture of continuous improvement, and data are synchronized, you can reach strategic goals faster. But how do you do this? Using the five steps below, your strategic goals will be within reach.

1. Translate your strategy into operational terms

The vision and strategy of an organization have to be translated in such a way that every employee knows how they have to act. This demands a new performance management framework to anchor the strategic goals into daily work.

Helpful aids:

Strategic goals can be easily filled in using a strategy map and a balanced scorecard. This forces management to express their vision in terms that everyone can understand. On top of that, organizations can combine their means and possibilities to create value for specific customers or groups of customers.

What’s the challenge in this step?

Commercial organizations should change their emphasis from measuring results to measuring processes, their inputs, and the accompanying critical factors. Organizations in the public sector should shift their emphasis from measuring input to measuring significant results for customers and other stakeholders.

2. Design your organization around your strategy

The eventual goal of any organization is the creation of synergy. Individual strategies have to be integrated and connected to make organizational performance more than simply the sum of its parts.

Why is this necessary?

Organizations have traditionally been built around different functions. Every function has its own knowledge and specialty. Most organizations, however, experience a lot of problems coordinating the various functions. This results in functional silos. These often form an important barrier to the execution of strategy.

What are the results of this step?

An organization that is focused on strategy can break through the barriers that exist between different functions. The strategic themes and priorities are focused by using a strategy map. The organizational units get a consistent direction and set of priorities this way. That ensures that the whole is greater than the sum of its parts.

3. Make the strategy everybody’s daily work

When a new strategy has been established, management can’t execute it alone. It requires active contributions from everyone within the organization. Strategic organizations make sure that employees completely understand the strategy, so that they can execute their tasks in a way that contributes to its success.

What does that actually mean?

It comes down to good communication, cooperation, and sharing and monitoring the right indicators using business intelligence. Concrete goals and standards make it easier to focus. That’s how you can identify the most important priorities and work on them.

4. Make the strategy into an ongoing daily process

Within many organizations, management is based on budgets and work schedules. Strategic organizations use a process to manage strategy. The financial budgets, monthly reviews, and strategy are seen as an ongoing process.

What are the results of this step?

Within the organization, new ideas and learning processes pop up daily. Instead of waiting for a new budget cycle, they adjust priorities, scorecards, and KPIs based on reality. They do this, among other things, based on analysis and dialogue about the numbers. Therefore, it’s very important to monitor this. The core of this process is identifying the actions needed to achieve the goals.

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5. Mobilize the change through leadership

The most important condition to successfully implementing a strategy is active involvement by management. A new strategy requires change in every part of the organization, and teamwork to coordinate and implement these changes.

What can management do?

Management’s first task is convincing employees of the need for change. If the strategy is communicated clearly, the next step is letting go of traditional feedback structure, which is usually based on power. You could, for example, replace this with strategy teams as a part of open communication.

What will it get you?

In an open communication culture, the best ideas will come to the fore. Employees will regain their entrepreneurial spirit. They’ll be stimulated to realize their own best interests, and also the organization’s interest.

The strategy specialists of Passionned Group

The specialists of Passionned Group have dozens of years of experience in helping organizations reach their strategic goals. With our proven concept, our clients successfully implemented their strategies and achieved their goals much more effectively.

Get started on your strategic goals

If you want to get serious about strategic goals, let Passionned Group’s specialists help you achieve success and realize your goals. Contact us freely for a consultation.

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Leo Kerklaan, Senior associate strategic goals


Senior associate strategic goals

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